Manager, Lifecycle Analytics
Location
United States
Posted
2 days ago
Salary
$74K - $138K / year
Seniority
Lead
No structured requirement data.
Job Description
Manager, Lifecycle Analytics
Bonafide
Role Description The Manager, Lifecycle Analytics owns measurement and analysis across the customer lifecycle including cohort analysis, lifetime value, repeat purchase rates, retention, and churn. This role translates complex data into clear, actionable insights that inform retention and CRM strategy. The ideal candidate combines strong analytical rigor with a commercial mindset and possesses the ability to influence stakeholders through data-driven storytelling. The Manager, Lifecycle Analytics reports to the Senior Director, Analytics. Key Responsibilities - Own customer lifecycle analysis including acquisition cohort segmentation, repeat purchase behavior, churn, and lifetime value. - Build and refine LTV models, cross-sell and upsell analysis, and replenishment insights. - Develop and maintain dashboards and reporting to track key lifecycle KPIs. - Partner closely with CRM and commercial teams to identify opportunities to improve and optimize the customer experience. - Analyze the impact of CRM and lifecycle initiatives on engagement and incremental customer value. - Provide clear recommendations and insights to senior stakeholders and leadership. Qualifications - 5–8+ years of experience in customer analytics, lifecycle analytics, or related roles. - Strong background in cohort analysis, segmentation, retention, and lifetime value modeling. - Proficiency with analytics and data tools, including SQL, Python or R, and BI platforms. - Familiarity with CRM platforms and lifecycle marketing concepts. - Experience working in DTC, omnichannel, and consumer goods preferred. - Strong communication skills and ability to manage cross-functional relationships. - Bachelor's degree in a quantitative field or equivalent relevant experience. Benefits - Opportunity to grow, learn from industry pioneers, and develop your career. - Comprehensive Total Rewards package. - Competitive compensation programs and standout benefits. - Annual performance bonus. - Medical, dental, and vision benefits. - 401K match and other wellness benefits. Salary Range National Target Base Pay Range: $74,000.00 - $124,000.00. For candidates in California and New York metro, the Target Base Pay Range is $83,000 - $138,000. Disclosure Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment. Equal Opportunity Employer Bonafide is an equal opportunity employer. We prohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law.
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