Bonafide

Role Description The Manager, Lifecycle Analytics owns measurement and analysis across the customer lifecycle including cohort analysis, lifetime value, repeat purchase rates, retention, and churn. This role translates complex data into clear, actionable insights that inform retention and CRM strategy. The ideal candidate combines strong analytical rigor with a commercial mindset and possesses the ability to influence stakeholders through data-driven storytelling. The Manager, Lifecycle Analytics reports to the Senior Director, Analytics. Key Responsibilities - Own customer lifecycle analysis including acquisition cohort segmentation, repeat purchase behavior, churn, and lifetime value. - Build and refine LTV models, cross-sell and upsell analysis, and replenishment insights. - Develop and maintain dashboards and reporting to track key lifecycle KPIs. - Partner closely with CRM and commercial teams to identify opportunities to improve and optimize the customer experience. - Analyze the impact of CRM and lifecycle initiatives on engagement and incremental customer value. - Provide clear recommendations and insights to senior stakeholders and leadership. Qualifications - 5–8+ years of experience in customer analytics, lifecycle analytics, or related roles. - Strong background in cohort analysis, segmentation, retention, and lifetime value modeling. - Proficiency with analytics and data tools, including SQL, Python or R, and BI platforms. - Familiarity with CRM platforms and lifecycle marketing concepts. - Experience working in DTC, omnichannel, and consumer goods preferred. - Strong communication skills and ability to manage cross-functional relationships. - Bachelor's degree in a quantitative field or equivalent relevant experience. Benefits - Opportunity to grow, learn from industry pioneers, and develop your career. - Comprehensive Total Rewards package. - Competitive compensation programs and standout benefits. - Annual performance bonus. - Medical, dental, and vision benefits. - 401K match and other wellness benefits. Salary Range National Target Base Pay Range: $74,000.00 - $124,000.00. For candidates in California and New York metro, the Target Base Pay Range is $83,000 - $138,000. Disclosure Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment. Equal Opportunity Employer Bonafide is an equal opportunity employer. We prohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law.

Role Description Bonafide is seeking a talented and passionate Senior Manager of Sales Analytics. This position will be a key contributor to all analytics and reporting that supports the growth and effectiveness of Bonafide’s healthcare professional sales team. Responsibilities include: - Forecasting and goal setting - Performance diagnostics and analytics - Targeting and territory optimization - Incentive compensation plan design and modeling - Field sales data and technology solutions This role will require close coordination and collaboration across Bonafide’s robust Analytics team, which supports our dynamic DTC and Marketplace businesses. It’s an exceptional opportunity to work on a truly holistic brand, encompassing growth channels across direct-to-physician detailing, DTC, and marketplaces. Join us and be part of a rapidly growing, purpose-driven brand focused on improving women’s health and overall wellness. Qualifications - Bachelor’s degree; advanced degree in business analytics, statistics, mathematics, or another quantitative discipline preferred. - 5+ years of experience in an analytical role, preferably in sales analytics, operations, and/or business consulting within the pharmaceutical or medical device industry. - Experience with Definitive Healthcare, IQVIA, Symphony, Komodo or related pharmaceutical claims data. - Strong SQL and BI tool experience (Looker, Tableau, etc.) required. - Strong business and technology acumen; experience with Looker, Salesforce, Veeva is a plus. - Proven ability to deliver results in a cross-functional team environment. - Excellent critical thinking, problem-solving, interpersonal, and communication skills. - Organizational and project management skills, with the ability to multi-task, prioritize, and meet tight deadlines. Requirements - Support sales business review meetings with sales leadership, providing summary level analysis and highlighting opportunities and areas of improvement at the national, divisional, and territory level. - Provide proactive recommendations on sales strategies including field force activity trends, healthcare practitioner (HCP) targeting and segmentation, territory alignment, and surface insights to key stakeholders. - Own and manage sales force reporting and data visualization, operationalize KPIs and create performance-related reports and dashboards (via Looker). - Manage territory alignment/optimization to ensure optimal field force deployment. - Support quarterly goal setting for sales representatives and monitor performance. - Provide sales and marketing leadership with ad hoc analyses as needed to support informed decisions on business performance. - Contribute to the roadmap for sales analytics and reporting, including automation of recurring analyses, additions or enhancements to data sources and technology solutions, managing data and technology business process changes, and proactively identifying and solving for pain points, opportunities, and unmet needs to improve efficiency and effectiveness. - Lead multiple projects and deliver consistently to the expectations of different stakeholders. - Present insights to sales leadership, communicating complex concepts clearly. - Manage and mentor team members, fostering their professional growth and development. - Perform other duties as assigned. Benefits - Competitive compensation programs and standout benefits. - Comprehensive Total Rewards package. - Annual performance bonus. - Medical, dental, and vision benefits. - 401K match and other wellness benefits.