• The Regional Sales Leader is a business leader with functional responsibility who builds, develops, and leads an assigned regional market growth, program dealer, general sales, and car dealer Hubbers by executing strategic plans to achieve volume, margin, and budget goals across assigned brands and channels. • In an evolved operating model, the Regional Sales Leader (RSL) serves as a co-leader of the region alongside the Regional Operations Leader (ROL), sharing joint accountability for the full regional P&L — encompassing both sales revenue performance and optimized operational results. • While the RSL’s primary domain remains driving sales growth and managing customer relationships, they are equally invested in the operational health of the region’s TireHub Logistics Centers (TLCs), collaborating with the ROL to make decisions that optimize total regional performance. • This shared accountability creates individual functional excellence and collective regional business outcomes. • Success in this role requires a strong sales background, sound judgment, and the ability to lead through influence in a dynamic, customer-focused environment. • This position reports to the Divisional Director of Sales. • Partners with the Regional Operations Leader as a co-equal regional business owner, sharing accountability for the full regional market P&L including both TLC operational performance and sales revenue outcomes. • Collaborates with the Regional Operations Leader on route optimization, inventory quality & improvement, resource allocation, customer satisfaction, customer escalation resolution, and other market-level decisions that materially impact both operational and sales outcomes to drive success in the Region. • Maintains a working understanding of regional operations dynamics — including inventory control, routing, and cost drivers — to make informed decisions that support total regional market P&L health. • Participates in joint regional market business reviews with the Regional Operations Leader to assess regional market P&L performance, align on regional market priorities, and develop shared responses to business challenges and opportunities. • Contributes to joint regional market planning cycles, including annual budgeting, forecasting, and strategic initiative development, in coordination with the Regional Operations Leader and respective Divisional Directors. • Collaborates with cross-functional TireHub teams (Supply Chain/Inventory, Pricing, HR and Customer Service Leadership) to generate insights that drive actions to achieve Regional Market targets and inform future initiatives. • Own and deliver against assigned regional sales targets, including revenue, volume, and profitability, with full accountability for performance versus plan. • Builds, leads, motivates, and develops geographically dispersed sales team to achieve sales and revenue targets within an assigned region. • Identifies, acquires, and develops new, large program dealer and car dealer customers. • Provides collaborative cross-channel customer service support to national/transfer/specialty accounts. • Collaborates with Sales and Marketing leadership to develop market improvement strategies and initiatives. • Collaborates and leverages networks and relationships shareholder and supplier contacts to build and strengthen local dealership relationships and drive preference for TireHub brands. • Reports to and collaborate with Divisional Director of Sales to achieve optimal business results and KPI outcomes. • Uses reporting and data to identify territory insights and opportunities. • Contributes to the development and ongoing use of the Customer Success scorecard, ensuring the region tracks and improves on key metrics most important to customers. • Utilizes appropriate tools for customer engagement, development and reporting. • Ensures individual personal adherence to TireHub policies, procedures, and guidelines. • Participates and maintains ongoing training requirements through in-person, virtual or computer-based learning modules as assigned. • Completes other tasks assigned by their supervisor or another member of Leadership, as requested.

• Design, develop and implement comprehensive quarterly and annual sales training plans that support Westlake’s sales objectives. • Monitor effectiveness of training techniques and suitability of training programs. • Train • Provide up-to-date training handouts, slides, and videos to the sales force. • Review and purchase potential sales contracts during dealer visits. • Participate in Regional meetings, trade shows, Regional activities, special events and seminars. • Willingness to travel 3-4 days per week

• Own the end-to-end sales cycle managing the entire sales process • Develop new business to meet sales quotas, acquiring new clients • Collaborate closely with Account Managers and Product teams for seamless client onboarding • Provide strategic insights and innovative solutions to enhance client strategies

• Own the territory plan: segmentation, call cadence, routing, and coverage across independent OD/MD practices, multi-location groups, and relevant accounts. • Deliver results: meet/exceed sales targets; manage funnel, forecasts, and activity metrics with disciplined CRM usage. • Educate & influence: lead compliant in-office data reviews, trainings, and lunch-and-learns with Eyecare professionals as the audience, focused on patient selection, expected outcomes, safety, onset/duration, and practice workflow. • Evidence-driven practice integration: translate clinical evidence into simple practice behaviors (screening prompts, exam-lane cues, intake questions); equip staff with tools that convert interest into consistent use; capture field insights to refine messaging and resources. • Support practice integration: confidently position and drive adoption of an out-of-pocket therapy; set clear expectations for value, usage, and follow-up; effectively utilize starter resources and patient materials compliantly. • Field insights → action: document customer feedback and insights; share as needed with appropriate internal partners. • Launch excellence: execute brand strategy and digital tools flawlessly; support regional/national meetings and POAs; share repeatable best practices. • Operate to the highest standards: adhere to all compliance requirements, including adverse event reporting and HCP interactions.