• Build and own CaptivateIQ’s customer advocacy, community, and voice-of-customer programs. • Run a proactive case study and reference program. • Structure how customer insight gets activated internally. • Build a systematic marketing motion into the customer install base. • Report to the Senior Director of Product & Corporate Marketing, with strong working relationships across Customer Success and Demand Gen.

• Developing local strategic plans to reach consumers through planning, scheduling and field-level execution to authentically connect them to the C4 brand • Supporting our beverage distribution partners and sales teams by creating brand awareness in market, driving consumers to purchase , and executing local market plans • Recruiting, training, monitoring, and leading a Field Marketing team of within your assigned market • Overseeing day-to-day operational duties • Understanding key market trends in the local community • Identify opportunities & propose strategic initiatives to the regional marketing manager • Be a spokesperson and product expert, interacting with & educating consumers at scheduled sampling opportunities & events • Managing all on-site activations • Act as a cross-functional liaison of in-market activations • Occasionally participating in Sales Meetings • Overseeing accurate reporting in our CRM tool (currently Repsly) • Managing and operating company vehicles • Manage inventory of marketing materials • Track team accruals as well as personal corporate credit card budgeting

• Market Research: Assist in conducting marketing research focused on the logistics sector, providing strategic insights to support campaign development. • Promotional Materials Development: Support the creation of visual and written content to detail product features, systems, and solutions offered by the company, with a focus on digital marketing. • Digital Marketing Management: Monitor and learn digital marketing practices, including social media, SEO, email marketing, and online advertising strategies, to support campaigns. • Metrics Analysis: Assist in defining and monitoring success metrics such as conversions and engagement, ensuring campaigns meet their objectives. • Marketing Automation: Help implement and manage marketing automation tools, such as RD Station, to optimize marketing processes and lead communication. • Social Media & SEO: Contribute to creating and optimizing content on key digital platforms, applying strategies to improve reach and organic ranking. • Image and Video Editing: Assist in producing visual materials for campaigns, including images and videos, using editing tools (e.g., Photoshop, Illustrator, Premiere, Canva) to ensure content aligns with the brand's visual identity.

• You will support planning, implementing and analyzing cross-media marketing campaigns (e.g., social media, email marketing, search). • You will create creative, audience-targeted content in the form of copy, images or short videos for our channels. • You will actively manage our social media profiles, interact with the community and help grow our reach among parents and potential tutors. • You will contribute to the search engine optimization (SEO) of our website and write engaging posts for our corporate blog. • You will conduct small independent market and competitor analyses to identify current trends in the EdTech market. • You will assist with the evaluation of our marketing metrics (KPIs) and prepare reports so we can adapt our strategies based on data. • You will support the preparation and promotion of digital events, info webinars and online workshops. • In meetings you are expected to bring your own perspective and ideas rather than just ticking off tasks — your opinion is explicitly welcome. • You will not work "in the back room" but will be part of a small, ambitious team that wants to grow together. • You will actively support digitization and process integrations.