SmartEnvios

• Market Research: Assist in conducting marketing research focused on the logistics sector, providing strategic insights to support campaign development. • Promotional Materials Development: Support the creation of visual and written content to detail product features, systems, and solutions offered by the company, with a focus on digital marketing. • Digital Marketing Management: Monitor and learn digital marketing practices, including social media, SEO, email marketing, and online advertising strategies, to support campaigns. • Metrics Analysis: Assist in defining and monitoring success metrics such as conversions and engagement, ensuring campaigns meet their objectives. • Marketing Automation: Help implement and manage marketing automation tools, such as RD Station, to optimize marketing processes and lead communication. • Social Media & SEO: Contribute to creating and optimizing content on key digital platforms, applying strategies to improve reach and organic ranking. • Image and Video Editing: Assist in producing visual materials for campaigns, including images and videos, using editing tools (e.g., Photoshop, Illustrator, Premiere, Canva) to ensure content aligns with the brand's visual identity.

• Ensure effective communication of products with partner areas • Develop the product vision and provide visibility to the roadmap, built together with the team • Understand and solve customer pains through technology • Support the team throughout the flow, from backlog prioritization to value delivery • Work in partnership with UX and Data teams throughout the discovery process • Analyze competitors and market trends, identifying new business opportunities • Build hypotheses grounded in data • Create and execute go-to-market strategies for new initiatives