RYNO Strategic Solutions

Role Description As the Head of Paid Media, you are the architect of our advanced service offerings. You will lead the strategy and delivery across Google, Microsoft, Meta, and OTT. We are looking for a thought leader who can maintain our dominance in traditional search while aggressively integrating emerging technologies - ensuring RYNO remains the most sophisticated agency in the vertical. You will foster innovation, define best practices, and cultivate a skilled team dedicated to delivering exceptional results for our clients. Position Responsibilities - Strategic Leadership & Innovation: - Develop and continuously refine the agency’s comprehensive paid media strategy and operating playbook. - Drive strategic testing, platform expansion, and service innovation. - Lead the strategic adoption of AI-driven tools. - Identify and implement emerging technologies that improve campaign performance. - Serve as the agency’s primary thought leader on paid media innovation. - Share strategic insights that elevate internal expertise. - Team Leadership & Operational Excellence: - Design and scale the paid media department structure. - Lead team development through hiring, resource planning, coaching, and mentorship. - Evaluate, procure, and implement tools, systems, and automation. - Oversee scalable processes for campaign management, data collection, and measurement. - Client Growth & Partnership Strategy: - Act as a strategic advisor for enterprise accounts. - Support the sales team by shaping strategy and scoping complex opportunities. - Manage executive relationships with Google, Microsoft, Meta, and Yelp. - Collaborate cross-functionally with Client Success, SEO, Web, and Sales teams. - Additional job duties as assigned by management. Qualifications - 10+ years of experience in Paid Media marketing within a fast-paced, high-volume marketing agency environment. - 7+ years of experience leading and developing high-performing teams across multiple levels and functions. - Experience in or strong understanding of the home services industry and their unique needs, strongly preferred. - Deep curiosity for emerging digital marketing trends. - Proven track record of driving innovation through strategic testing and continuous performance optimization. - Strong ability to synthesize complex performance data into clear recommendations. - Advanced expertise across major paid media platforms, including Google Ads and Meta Ads Manager. - Strong understanding of how generative AI and LLMs are transforming digital marketing. Benefits - Remote-first culture with flexible work options. - Performance based bonuses to reward excellence. - Medical, Dental, Vision, and Life Insurance. - 401(k) matching to help you plan for your future. - 6 weeks of paid parental leave for new parents. - $2,000 annual tuition reimbursement for continued education. - Wellness stipend to support your health and fitness. - Monthly data stipend to support your remote work environment. - Paid vacation and sick time off for work-life balance. - 11 paid holidays to enjoy throughout the year. - Paid days for a Cause to give back to your community. - Paid birthday holiday to celebrate your special day. - Comprehensive Employee Assistance Program for personal support. - Leadership and career advancement opportunities. - Anniversary rewards to celebrate milestones. - Inclusion, Diversity, Equity & Access (IDEA) Committee. - Awesome team merch!

Who We Are RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies. Our Mission Connecting people to local businesses that improve the quality of their lives. Our Values - We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value. - We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team. - We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results. - We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.   - OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time. Summary of Position As a Paid Media Analyst, you will strategize, implement, optimize, and monitor effective paid media campaigns to ensure we are exceeding our clients' goals and expectations. You will have the passion and drive to analyze data and develop solutions to improve campaign results. You will be detail-oriented and data-driven. Position Responsibilities - Create, manage and optimize paid media campaigns for clients across a variety of industries on Google, Bing, Meta, and other ad networks aligned with their established paid media goals - Monitor the pacing of paid media campaigns to ensure no under or over delivery. - Analyze the performance of paid campaigns to develop and implement proactive and reactive strategies to continually improve performance - Track and report performance metrics of paid marketing campaigns for internal and external stakeholders - Effectively communicate what is happening in the campaigns, why it’s happening and what we’re doing about it to continually improve performance to internal and external stakeholders - Conduct and communicate competitive client research and develop and implement offensive and defensive strategies to position clients in front of their competitors through paid media campaigns - Provide recommendations to necessary stakeholders on landing page optimizations and strategies to improve paid media performance - Keep up to date with paid media best practices and planning and research tools - Collaborate with Paid Media Operations team on new account and/or new campaign launches - Provide support to internal stakeholders as it relates to relevant paid media requests - Other duties as assigned by management

Who We Are RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies. Our Mission We Exist to Grow Your Business...PERIOD. Our Values - We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value. - We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team. - We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results. - We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.   - OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time. Summary of Position As a Senior  SEO Strategist, you will lead strategy and execution for high-value and complex SEO accounts. You will be responsible for driving measurable organic growth, improving lead generation performance, and ensuring SEO strategies align with client business objectives. This role requires advanced technical knowledge, strategic thinking, cross-functional collaboration, and the ability to manage multi-location and enterprise level home services clients. Senior SEO Strategists are expected to operate autonomously, provide strategic leadership, mentor team members, and proactively identify opportunities and risks before they impact performance. Position Responsibilities - Own strategy and execution on larger, more complex SEO accounts with the goal of increasing key performance indicators including search visibility, organic traffic, qualified leads, on-site engagement, and conversion rate - Develop and lead monthly strategic plans for assigned accounts, coordinating execution between Client Success, Content, Web Development, Paid Media, and other internal teams - Serve as the strategic lead on high-MRR and multi-location accounts, ensuring proper site structure, service page optimization, and local SEO alignment - Communicate progress, performance insights, and technical recommendations to the Client Success team in a clear and proactive manner - Identify and resolve advanced technical SEO issues including crawl errors, Core Web Vitals, indexing challenges, redirect strategies, migrations, schema implementations, and site architecture improvements - Monitor search industry trends, including algorithm updates, AI-driven search changes, and evolving local SEO signals, and adapt strategies accordingly - Build and optimize local SEO strategies including Google Business Profile alignment, citation management, service-area structure, and entity consistency - Develop high-intent keyword strategies focused on revenue-driving services (install, replacement, emergency services, etc.) - Mentor fellow members of the organic team, helping elevate technical skillsets, strategic thinking, and problem-solving capabilities - Provide consultation on best practices across technical SEO, content strategy, internal linking, local SEO, mobile SEO, AI search visibility, and site migrations - Utilize tools such as Google Analytics (GA4), Google Search Console, Screaming Frog, Google Trends, Nozzle, BrightLocal, SEMRush, and additional SEO platforms to drive informed decision-making - Proactively identify scope risks and workload concerns to protect performance - Other duties as assigned by management

Who We Are: RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies. Our Mission: We Exist to Grow Your Business...PERIOD. Our Values: - We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value. - We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team. - We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results. - We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth. - OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time. Summary of Position: We are seeking a passionate and driven Client Success Manager to join our growing team. In this role, you will be the primary point of contact for our valued clients, responsible for building strong relationships and fostering retention. Your key focus will be on growing client revenue through the development and execution of strategic marketing plans in collaboration with our internal expert teams. You will guide the strategic direction for your clients, helping them generate leads and optimize marketing costs while differentiating their brands in the market. Your ultimate goal is to become a trusted advisor, ensuring client satisfaction and exceeding expectations to establish long-lasting partnerships. Position Responsibilities: - Develop and oversee the execution of sophisticated, customized marketing strategies that align with and exceed client goals - Define and drive the marketing strategy for each client - Communicate effectively with clients via phone/email/Zoom on a weekly basis, addressing requests and managing projects through the internal project management system - Analyze and interpret data from industry platforms such as Microsoft Ads, Google Ads, Google Local Service Ads, GA4 etc., and create actionable insights and proactive recommendations in the form of comprehensive campaign performance reports - Foster relationships with strategic partners for RYNO’s clients, ensuring satisfaction and retention, acting as a trusted advisor - Expand client relationships by growing services delivered and revenues generated within your accounts - Generate client referrals that result in new RYNO clients - Collaborate cross-functionally with analysts/strategists, and additional team members to ensure alignment with client goals - Stay at the forefront of industry trends, continuously learning and integrating cutting-edge marketing strategies and tactics - Mentor Client Success Coordinators - Build strong relationships with both clients and the RYNO team - Additional job duties as assigned by management

Role Description The Director of SEO & Content Marketing leads the strategy, execution, and evolution of all SEO and Content Marketing for the home services vertical, focusing on measurable growth in organic traffic, leads, and revenue for our clients. This role owns the SEO and content playbook, defines the future of search in an AI-driven landscape, and builds scalable systems, teams, and workflows that deliver consistent, high-quality performance. - Oversee a team of SEO & Content professionals, fostering accountability, clarity, and continuous improvement while developing future leaders. - Align cross-channel strategies, support complex client conversations, and help scope opportunities that grow SEO revenue. Qualifications - 7+ years of SEO experience in a marketing agency setting. - 5+ years of people management experience, leading, mentoring, and developing SEO or digital marketing teams. - Expert knowledge across SEO disciplines, including technical SEO, on-page optimization, local SEO, and off-page/link-building strategies. - Proven ability to develop and execute SEO strategies that drive traffic, rankings, and revenue growth for client businesses. - Demonstrated thought leadership in the SEO industry, with the ability to contribute strategic insights, educate clients, and represent the agency's expertise. - Track record of leading experimentation and performance testing to improve SEO, content, email, and social marketing. - Experience leveraging AI to improve efficiency, scale delivery, or enhance margins. - Strong perspective on AI’s impact on search, including how evolving search experiences, SERP features, and generative AI will influence SEO strategy and content initiatives. - Experience building scalable systems and processes from the ground up. - Strong executive presence with the ability to make thoughtful decisions in a fast-paced agency environment. - Ability to define strategic vision, align teams around goals, and build strong engagement and accountability. - Experience with call-driven service industries preferred. - Experience marketing for home service companies (e.g., HVAC, plumbing, electrical, or similar verticals) strongly preferred. Requirements - Own and evolve the agency's SEO and Content Marketing playbook for the Home Services vertical, with a heavy emphasis on Search Engine Optimization (SEO). - Define the future direction of SEO, adapting to AI, zero-click search, and evolving SERPs. - Ensure SEO and content strategies are tied to measurable business outcomes, including revenue growth, lead generation, and client ROI. - Define and continuously refine the department's organizational structure to support scalable growth, efficiency, and clear career path progression. - Identify and lead new SEO initiatives, service offerings, and testing frameworks to drive innovation and improve organic performance. - Provide industry thought leadership, ensuring the team stays current with evolving SEO techniques, search engine algorithm updates, content trends, AI best practices, and emerging technologies. Benefits - Remote-first culture with flexible work options. - Performance-based bonuses to reward excellence. - Medical, Dental, Vision, and Life Insurance. - 401(k) matching to help you plan for your future. - 6 weeks of paid parental leave for new parents. - $2,000 annual tuition reimbursement for continued education. - Wellness stipend to support your health and fitness. - Monthly data stipend to support your remote work environment. - Paid vacation and sick time off for work-life balance. - 11 paid holidays to enjoy throughout the year. - Paid days for a Cause to give back to your community. - Paid birthday holiday to celebrate your special day. - Comprehensive Employee Assistance Program for personal support. - Leadership and career advancement opportunities. - Anniversary rewards to celebrate milestones. - Inclusion, Diversity, Equity & Access (IDEA) Committee. - Awesome team merch!