Role Description We’re looking for a SEO Content Manager to help drive our SEO content forward. This is a role for someone who can do three things well: shape strategy, write to a high standard themselves, and get the best out of a small team. - You’ll own the content plan for your area, lead a pod of two writers, and still get hands-on with our most important pages and articles. - Reporting to the Head of Content, you’ll turn business priorities into a clear content plan, keep your pod delivering, and ensure everything is high quality, on brand, optimized for search, and compliant with the regulations that apply to our industry. Key Responsibilities - Shape the strategy: Own the content plan and roadmap for your area, working with the Head of Content to turn business and SEO priorities into a clear plan. - Lead a content pod: Manage, mentor, and develop two SEO content writers, setting clear expectations and giving regular, constructive feedback. - Write flagship content: Stay hands-on with our most important and complex pages and articles, setting the standard for the team. - Own quality: Review, edit, and sign off your pod’s work so it goes live accurate, on brand, and well optimized. - Plan and brief: Translate the roadmap into clear briefs, allocate work across your pod, and keep delivery on track. - SEO and performance: Hold your area to on-page SEO best practice and use performance data to decide what to create, update, or improve next. - Tone and trust: Protect Releaf’s tone of voice and uphold a high bar for expertise, authority, and trust (E-E-A-T). - Compliance: Ensure all content your area publishes meets the regulatory and compliance requirements that apply to our sector. - Collaboration: Work closely with the Head of Content, the wider SEO team, and other parts of marketing to keep content joined up. Qualifications - 5+ years in SEO content, including planning content and managing or mentoring writers. - A track record of using SEO content to grow organic traffic and engagement. - Native-level written English, with excellent grammar and editorial judgement. - Experience writing in healthcare, lifestyle, wellness, or another regulated, high-trust subject. - Confident reading performance data and turning it into clear decisions. Requirements - Familiarity with SEO tools (such as Ahrefs, Semrush, or Google Search Console) and a CMS (such as DATO, Sanity, etc). - Awareness of how AI search and LLMs are changing the way people find information. - Experience building editorial processes and content frameworks. - An understanding of content compliance in a regulated sector. Reporting and KPIs You own the plan, the quality, and the output for your area, both your own writing and the work of the two writers you manage. We look at the strategy you set, the quality of the work, and how it performs once published, and you report to the Head of Content on a regular cadence. - Organic performance: Growth in organic traffic and rankings across the content your area owns, against targets agreed with the Head of Content. - Pod output and quality: A steady volume of published content that is accurate, on brand, and needs little further editing. - Team development: Your writers improving over time, with clear feedback and support in place. - Planning: A clear, up-to-date content plan that reflects business and SEO priorities. Benefits - Flexible working. - Personalized training and development. - Private health insurance. - Employee Assistance Programmes. - Access to employee perks and Releaf staff patient benefits. Company Description At Releaf, we believe that diverse teams build better businesses. We're committed to creating an inclusive environment where everyone feels valued, respected, and able to do their best work. We welcome applications from people of all backgrounds, identities, and experiences — and we're happy to make reasonable adjustments throughout the recruitment process if you need them.

• Create high-performing content: Conceive, research, write, and edit content that moves healthcare buyers through the funnel, including white papers, case studies, blog posts, email campaigns, landing pages, sales collateral, campaign assets, and more. • Write for the people who run hospital revenue: Create sharp, credible content for revenue cycle leaders, CFOs, CDI leaders, HIM/coding leaders, and clinical executives, with a strong understanding of what they care about and what makes them act. • Make complex ideas impossible to ignore: Turn healthcare RCM, CDI, AI, and clinical workflow topics into content that is clear, compelling, and actually worth reading. • Bring a “what if we…” mindset: Take a creative, consumer-oriented approach to B2B healthcare content, pushing beyond safe, generic assets to create work that earns attention. • Own the company social calendar: Ideate, write, and manage LinkedIn content that builds brand awareness and establishes SmarterDx as a bold, credible voice in AI, revenue cycle, CDI, and revenue integrity. • Develop presentations with a point of view: Build industry event presentations, abstracts, session descriptions, and talk tracks that help senior executives and SMEs show up as true thought leaders. • Turn SME insight into market-facing stories: Partner with product, sales, customer success, clinical, marketing, and leadership teams to uncover insights, sharpen messages, and translate expertise into strong content. • Support demand generation: Collaborate with the head of content and demand generation manager on promotion plans, sponsored content placements, landing pages, nurture emails, direct mail concepts, and campaign follow-up assets. • Optimize for discoverability and performance: Apply SEO/AEO best practices where relevant, understand how content performs, and use data from tools like GA4, CMS platforms, sales feedback, and campaign results to improve future work. • Stay close to the market: Track healthcare technology, AI, revenue cycle management, CDI, denials, DRGs, payer pressure, hospital finance, and competitive trends so our content is timely, specific, and useful.

• Define and own the content strategy for equity business, aligned to pipeline, brand, and product launch goals - including editorial calendar, publishing cadence, and quality standards across all asset types. • Map content to buyer personas, funnel stages, and use cases across the equity management landscape (including private, public, broker segments), identifying category-defining angles and white space opportunities • Write, edit, and produce high-quality content across formats including long-form, web, social, video scripts, email, and thought leadership. • Engage directly with customers to source insights, validate messaging, and develop reference content - including case studies, testimonials, and co-created thought leadership. • Build and manage a customer content program that turns customer outcomes into compelling stories and fuels both marketing and sales motions. • Translate product messaging into buyer-facing narratives that resonate with finance, HR, and partner/broker audiences. • Contribute to flagship content programs including research reports and category-level thought leadership in partnership with Corporate Communications. • Support in building and refining AI-powered content workflows that increase output, speed, and quality across asset types - and serve as a model for how AI-augmented content creation works in practice. • Partner with the web team to apply SEO and AEO principles to content creation, ensuring discoverability and organic reach—creating search-friendly content that supports awareness, lead generation, and demand generation efforts. • Collaborate with PR and analyst relations on thought leadership programs, bringing audience and market expertise to corporate communications initiatives • Define content KPIs, measure performance across the funnel, and iterate based on engagement, conversion, and sales feedback. • Partner with Product Marketing and Sales to ensure content is integrated with campaigns and actively used in deals.

• Editing content for TikTok, Instagram Reels, and YouTube Shorts. • Monitoring and analyzing platform trends and turning them into video concepts. • Designing Stories and managing social media pages. • Engaging with the audience and responding to comments. • Generating ideas for content.