Capture new revenue. Represent care quality. Appeal every denial.
Content Marketing Manager
Location
United States
Posted
12 hours ago
Salary
$100K - $120K / year
Seniority
Senior
Job Description
Content Marketing Manager
SmarterDx
• Create high-performing content: Conceive, research, write, and edit content that moves healthcare buyers through the funnel, including white papers, case studies, blog posts, email campaigns, landing pages, sales collateral, campaign assets, and more. • Write for the people who run hospital revenue: Create sharp, credible content for revenue cycle leaders, CFOs, CDI leaders, HIM/coding leaders, and clinical executives, with a strong understanding of what they care about and what makes them act. • Make complex ideas impossible to ignore: Turn healthcare RCM, CDI, AI, and clinical workflow topics into content that is clear, compelling, and actually worth reading. • Bring a “what if we…” mindset: Take a creative, consumer-oriented approach to B2B healthcare content, pushing beyond safe, generic assets to create work that earns attention. • Own the company social calendar: Ideate, write, and manage LinkedIn content that builds brand awareness and establishes SmarterDx as a bold, credible voice in AI, revenue cycle, CDI, and revenue integrity. • Develop presentations with a point of view: Build industry event presentations, abstracts, session descriptions, and talk tracks that help senior executives and SMEs show up as true thought leaders. • Turn SME insight into market-facing stories: Partner with product, sales, customer success, clinical, marketing, and leadership teams to uncover insights, sharpen messages, and translate expertise into strong content. • Support demand generation: Collaborate with the head of content and demand generation manager on promotion plans, sponsored content placements, landing pages, nurture emails, direct mail concepts, and campaign follow-up assets. • Optimize for discoverability and performance: Apply SEO/AEO best practices where relevant, understand how content performs, and use data from tools like GA4, CMS platforms, sales feedback, and campaign results to improve future work. • Stay close to the market: Track healthcare technology, AI, revenue cycle management, CDI, denials, DRGs, payer pressure, hospital finance, and competitive trends so our content is timely, specific, and useful.
Job Requirements
- 5+ years of content marketing, B2B writing, healthcare marketing, journalism, or related experience
- Strong healthcare revenue cycle experience required; direct experience with RCM, CDI, HIM/coding, denials, revenue integrity, hospital finance, or adjacent health tech strongly preferred
- A portfolio that shows you can write clearly, strategically, and with range
- Excellent long-form and short-form writing skills, from white papers and case studies to emails, social posts, and landing pages
- Strong editorial judgment and the ability to find the clearest, most compelling story inside complex material
- Comfort interviewing subject matter experts and turning technical, clinical, or operational input into polished content
- Ability to work independently, manage multiple projects, and move work forward
- High standards for quality, accuracy, clarity, and voice
- Basic understanding of SEO/AEO, content performance, CMS tools, and analytics platforms
Benefits
- Medical, Dental & Vision – Comprehensive plans with leading insurance providers, covering 75% of your premiums, depending on the plan.
- Paid Parental Leave – Generous paid leave to support families through birth or adoption: Up to 12 weeks for parents.
- Remote-First Team – Work from anywhere in the U.S.
- Unlimited PTO & 10 Holidays – So you can relax and recharge.
- 401(k) with Traditional & Roth Options – Tax-advantaged retirement savings through Fidelity with a 4% match.
- Minimal Bureaucracy – A fast-moving, high-impact environment where you can focus on what matters.
- Incredible Teammates! – Work alongside smart, supportive, and mission-driven colleagues.
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