Connected Solutions for the Office of the CFO
Senior Content Strategist
Location
North Carolina
Posted
14 hours ago
Salary
$88K - $111K / year
Seniority
Senior
Job Description
Senior Content Strategist
insightsoftware
• Define and own the content strategy for equity business, aligned to pipeline, brand, and product launch goals - including editorial calendar, publishing cadence, and quality standards across all asset types. • Map content to buyer personas, funnel stages, and use cases across the equity management landscape (including private, public, broker segments), identifying category-defining angles and white space opportunities • Write, edit, and produce high-quality content across formats including long-form, web, social, video scripts, email, and thought leadership. • Engage directly with customers to source insights, validate messaging, and develop reference content - including case studies, testimonials, and co-created thought leadership. • Build and manage a customer content program that turns customer outcomes into compelling stories and fuels both marketing and sales motions. • Translate product messaging into buyer-facing narratives that resonate with finance, HR, and partner/broker audiences. • Contribute to flagship content programs including research reports and category-level thought leadership in partnership with Corporate Communications. • Support in building and refining AI-powered content workflows that increase output, speed, and quality across asset types - and serve as a model for how AI-augmented content creation works in practice. • Partner with the web team to apply SEO and AEO principles to content creation, ensuring discoverability and organic reach—creating search-friendly content that supports awareness, lead generation, and demand generation efforts. • Collaborate with PR and analyst relations on thought leadership programs, bringing audience and market expertise to corporate communications initiatives • Define content KPIs, measure performance across the funnel, and iterate based on engagement, conversion, and sales feedback. • Partner with Product Marketing and Sales to ensure content is integrated with campaigns and actively used in deals.
Job Requirements
- 7+ years of experience spanning content strategy and marketing - candidates with a pure content production or editorial background without marketing exposure will not be the right fit.
- Deep understanding of B2B marketing motions - how campaigns work, how buyers move through a funnel, and how content contributes to pipeline at each stage.
- Exceptional writing and editing skills with a demonstrated ability to produce content for senior finance audiences.
- Proven track record developing content strategy with measurable pipeline or commercial impact - not just content volume or engagement metrics.
- Direct experience engaging with customers for case study development, advisory input, or co-created content.
- Demonstrated AI fluency - either current expertise with AI content tools and workflows, or a clear, proven commitment to developing it fast; this role requires genuine AI-powered production, not occasional experimentation.
- Strong understanding of SEO and AEO principles and their impact on organic traffic, lead generation, and pipeline with demonstrated ability to create search-optimized content.
- Experience working cross-functionally with product marketing, marketing, AR/PR, and sales in a matrixed environment.
- Domain knowledge in financial software, equity compensation, cap table management, stock administration, HR/finance technology or adjacent categories strongly preferred.
- Bachelor's degree, preferably in Marketing, Business, or a related field.
Benefits
- Product Innovation – Help drive the growth of a purpose-built equity compensation management platform trusted by public and private companies and leading wealth management firms across North America
- AI-Powered Scale – Work at the forefront of AI-augmented content creation, building workflows and approaches that increase output without sacrificing quality—and serving as a model for how modern content teams operate
- Strategic Impact – Define the editorial direction for equity management content across all formats and funnel stages, with autonomy to identify angles and opportunities that differentiate us in market
- Collaborative Culture – Work with passionate, high-performing teams across product, sales, and customer success
- Professional Growth – Step into a high-visibility role, developing content for sophisticated finance and HR buyers, broker partners, and compliance professionals—sharpening your ability to translate complex topics for multiple stakeholder groups, fast-moving financial services category with real strategic influence on business outcomes
Related Guides
Related Categories
Related Job Pages
More Content Manager Jobs
Content Manager
DEVILSInternational media buying company with 6+ years of expertise in the affiliate industry.
• Editing content for TikTok, Instagram Reels, and YouTube Shorts. • Monitoring and analyzing platform trends and turning them into video concepts. • Designing Stories and managing social media pages. • Engaging with the audience and responding to comments. • Generating ideas for content.
Developer Relations & Creative Content Manager
TavilyWe’re building the search engine for AI agents. Our API is designed from the ground up to power RAG and real-time reasoning in AI systems. By connecting LLMs to high quality, trustworthy web content, we help developers build agents that are not only intelligent, but also informed. We work with some of the most innovative teams in AI, from small startups shaping the ecosystem to the largest enterprises deploying AI at scale. Whether it’s powering sales assistants, research copilots, or internal knowledge tools, we’re the missing link between LLMs and the real world. Pay Transparency We offer competitive compensation and benefits packages. Actual compensation will be determined based on job-related factors, including experience, skills, qualifications, the level at which the candidate is hired, and geographic location, consistent with applicable law. Base Compensation Range: $150,000 — $187,500 USD
Role Description We are hiring a creative, community-minded DevRel Manager to own our developer-facing content and brand storytelling. This is not a traditional engineering evangelism role — it sits squarely in marketing, focused on building audience, trust, and reach through compelling content formats including our podcast, video series, and community programming. You’re welcome to work remotely from the United States. - Own and produce the company podcast end-to-end — guest sourcing, recording, editing, and distribution - Develop and manage a video content strategy (tutorials, demos, interviews, short-form social clips) - Build and nurture developer and technical community relationships through content and engagement - Write and publish technical content — blog posts, how-to guides, integration showcases — aimed at a builder audience - Represent the brand at developer-focused events, meetups, and online communities - Collaborate with Product Marketing to translate product updates into accessible, engaging creative content Qualifications - 3–5 years in developer relations, technical content, or creative content production - Hands-on podcast or video production experience — comfortable behind and in front of the mic/camera - Able to write clearly for both technical and non-technical audiences - Genuine enthusiasm for developer communities and creator-style content formats - Familiarity with distribution platforms (Spotify, YouTube, LinkedIn, X) and basic audio/video editing tools Benefits - Health insurance: 100% company-paid medical, dental, and vision coverage for employees and families. - 401(k) plan: Up to 4% company match with immediate vesting. - Parental leave: 20 weeks paid for primary caregivers, 12 weeks for secondary caregivers. - Remote work reimbursement: Up to $85/month for mobile and internet. - Disability & life insurance: Company-paid short-term, long-term and life insurance coverage. Company Description We’re building the search engine for AI agents. Our API is designed from the ground up to power RAG and real-time reasoning in AI systems. By connecting LLMs to high quality, trustworthy web content, we help developers build agents that are not only intelligent, but also informed. We work with some of the most innovative teams in AI, from small startups shaping the ecosystem to the largest enterprises deploying AI at scale. Whether it’s powering sales assistants, research copilots, or internal knowledge tools, we’re the missing link between LLMs and the real world.
Content Marketing, Campaigns Manager
Harper JamesA modern commercial law firm with accessible legal services for ambitious businesses on their journey. Hiring now!
• Planning and delivering content-led marketing campaigns from brief through to execution • Creating and editing content across multiple formats, including articles, guides, LinkedIn posts, landing pages, email nurture and proof-point assets • Producing webinars as part of the wider campaign programme, including shaping topics, agendas, speaker briefs, promotional copy, supporting assets and follow-up content • Working closely with the Head of Marketing Communications on brand, positioning, profile-raising and reputation-building priorities • Working closely with the Senior Marketing Manager – Client Growth to ensure campaigns support client engagement, account activation and new business generation • Turning legal expertise and subject matter input into clear, useful and commercially relevant content • Generating client story, case study and proof-point content • Collaborating with digital, PR, client growth, account management, business development and legal teams to maximise campaign impact • Using AI and modern marketing tools responsibly to improve efficiency and scale while maintaining quality, house style and editorial judgement • Briefing and managing suppliers where used • Tracking campaign delivery and performance to support continuous improvement
• Brainstorm and develop new video ideas • Find and coordinate veteran guests for interviews • Research topics and prepare interview questions • Help shape content behind the scenes • Occasionally appear on camera when appropriate
