Role Description I'm looking for a Senior Paid Media Manager who can take ownership of client results, lead key accounts, and become a trusted partner in the business. This is not a role for someone who only manages people or reports on performance - I need someone who is comfortable getting into the details, solving problems, and driving outcomes. This role exists to remove the founder from day-to-day client delivery while improving client performance and fulfillment quality. You'll own strategy, client relationships, team leadership, and execution across our most important accounts, becoming the operational and strategic leader of paid media within the agency. In this role, you will: - Own paid media strategy and execution across multiple client accounts - Manage and optimize Google Ads and Meta campaigns for performance and ROI - Oversee conversion tracking, attribution, and lead quality analysis - Identify growth opportunities and proactively solve performance issues - Develop campaign structures, testing frameworks, and optimization strategies - Guide ad copy, messaging, creative direction, and landing page improvements - Analyze performance data and translate insights into clear action plans - Lead client communication and confidently present results and recommendations - Help mentor and guide junior media buyers while remaining hands-on - Build and improve workflows using AI tools and automation where appropriate - Collaborate with internal team members, designers, and contractors to execute campaigns effectively - Create systems, processes, and documentation that improve delivery quality and efficiency - Build scalable systems, SOPs, and operational frameworks that improve consistency, quality and team performance. Qualifications - 5+ years of hands-on paid media experience, ideally within an agency environment - Experience with B2B SaaS clients - Experience leading or mentoring paid media teams - Strong CRO and landing page optimization experience - Strong expertise in both Google Ads and Meta Ads - Experience creating processes and systems used across teams, not just personal workflows. - Experience managing multiple client accounts simultaneously - Experience managing larger advertising budgets and scaling campaigns successfully - Strong understanding of conversion tracking, attribution, and analytics - Ability to own both strategy and execution, not just one or the other - Strong commercial mindset focused on client ROI and business outcomes - Experience improving landing pages, funnels, and campaign performance - Excellent written and spoken English - Comfortable leading client calls and explaining performance clearly - Proven ability to take ownership and work independently without constant oversight - Practical experience using AI tools to improve workflows, productivity, and campaign execution Requirements - Brownie points for LinkedIn Ads experience - Experience building AI-powered workflows, automations, or internal tools - Experience helping agencies scale delivery operations Benefits - $4,000 - $4,500 per month* - Full-time role, fully remote - Around 20 days paid time off, depending on your country - Opportunity to become a key leader within a growing agency - High-impact role with significant ownership and influence - Direct collaboration with the founder and exposure to strategic business decisions - Structured workdays with a focus on sustainable growth *Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor. Company Description Syroscape is small, hands-on, and very client-focused. We work closely with founders, stay involved in execution, and care a lot about long-term relationships and retention. This is a great place to work if you like ownership, clear impact, and growing alongside the business as it scales.

• Plan, create, manage, and optimise paid campaigns across: -Google Ads (Search, Display, Performance Max, YouTube) -Meta Ads (Facebook & Instagram) • Conduct keyword research, audience targeting, and competitor analysis • Monitor campaign performance and adjust budgets, bidding, creatives, and targeting • Set up and manage conversion tracking using: -Google Tag Manager -Google Analytics (GA4) -Meta Pixel / Conversions API • Prepare weekly and monthly performance reports with actionable insights • Perform A/B testing on ad creatives, copy, landing pages, and audiences • Collaborate with designers and content teams to develop high-performing ads • Ensure campaigns align with overall business goals and KPIs • Stay updated with platform changes, trends, and best practices

Role Description The Performance Marketing Manager is part of the Marketing team and reports to the User Acquisition & Mobile Growth Director. As a Performance Marketing Manager, you will own the execution and daily optimization of paid acquisition campaigns with a primary focus on Google Ads and Apple Search Ads to drive efficient customer acquisition and business growth. You will partner closely with Product Marketing, Analytics, Product, Creative, Data, and Compliance teams to build scalable, data-driven acquisition channels that maximize return on advertising spend while supporting Binance.US's growth objectives. Core Responsibilities - Own the execution, optimization, and scaling of Google Ads campaigns across Search, Performance Max, Display, YouTube, and App Campaigns. - Manage Apple Search Ads campaigns to drive high-quality mobile app acquisition and continuously improve campaign efficiency. - Monitor, analyze, and optimize campaign performance against key KPIs including CAC, CPA, ROAS, LTV, conversion rate, and user quality. - Develop and execute ongoing A/B tests across audiences, bidding strategies, creatives, landing pages, and campaign structures to improve performance. - Build ad-hoc dashboards (autonomously and in collaboration with BI Department) and provide actionable reporting and insights to stakeholders using AppsFlyer, Google Analytics, and Tableau. - Manage advertising budgets responsibly while maximizing growth and marketing efficiency. - Partner with Product, Design, BI, and Engineering teams to improve conversion funnels, attribution, and measurement. - Stay current on platform updates, new advertising features, privacy changes, attribution methodologies, and industry best practices. - Build relationships with platform representatives. Qualifications - Experience managing six- or seven-figure monthly advertising budgets and track record of successfully scaling hypergrowth products. - Deep expertise in Google Ads with a strong track record. - Expertise in AppsFlyer (or an equivalent MMP) and in mobile marketing overall. - Strongly Preferred: Experience managing Apple Search Ads. - Strong analytical skills with experience interpreting campaign performance data and making data-driven optimization decisions. - Experience with Google Analytics 4, Google Tag Manager, Tableau. - Knowledge of attribution models, incrementality testing, conversion tracking, and mobile measurement. - Experience working in regulated industries such as fintech, payments, crypto, or financial services is highly preferred. - Experience with Meta Ads, TikTok Ads, Reddit Ads, Microsoft Ads, or other paid acquisition channels is a plus. - Google Ads certifications are preferred. - 5+ years of hands-on performance marketing experience, with significant ownership of paid search channels. - Bachelor's degree in Marketing, Business, Analytics, or a related field. Salary The starting pay range for this role will vary, and is dependent upon many factors, such as transferable skill sets, work experience, business needs, and market demands. The base pay range is subject to change. Benefits - Unlimited PTO (for salaried FTE roles); 12 weeks fully paid Parental Bonding Leave. - Mental wellness benefits; free 1:1 virtual visits with a licensed mental wellness professional; comprehensive competitive health benefits. - Fully remote, cameras-on culture with work-from-home equipment reimbursements available to new hires. - Annual professional development budget; free 1:1 virtual visits with a career coach; 401k plan with employer match. Our Mission At Binance.US, our mission is to create a more inclusive financial system through Web3 technologies. As a U.S. regulated crypto platform, we’re committed to earning trust through compliance and empowering people to do more with their money, bringing financial freedom within reach for all. Our Values - Act with Integrity: We do what’s right, even when no one is watching. - Be Collaborative: We work together with respect and transparency to achieve shared goals. - Customers First: We listen to, advocate for, and prioritize our users in every decision we make. - Do the Work: We take ownership, follow through, and deliver results that move the mission forward. - Embrace Change: We stay adaptable and curious, thriving in a fast-moving industry.

• Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty. • Set expectations with clients, explain options and trade‑offs, and report results in plain language tied to business impact. • Pair strong Paid Social craft (creative + audience + signal) with growing multi‑channel understanding (Search, Commerce, CRM, Creative). • Teach clients and teammates, and document what works so others can reuse it. • Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+). • Test small, prove value, then scale. • Apply insights from our Bliss Point product suite, including Forecasting, Always‑On Incrementality, Creative Insights, Brand Equity, to guide budgets, tests, and creative/audience bets; share feedback to improve tools. • Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence. • Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes. • Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning‑phase resets).