Role Description The Performance Marketing Manager is part of the Marketing team and reports to the User Acquisition & Mobile Growth Director. As a Performance Marketing Manager, you will own the execution and daily optimization of paid acquisition campaigns with a primary focus on Google Ads and Apple Search Ads to drive efficient customer acquisition and business growth. You will partner closely with Product Marketing, Analytics, Product, Creative, Data, and Compliance teams to build scalable, data-driven acquisition channels that maximize return on advertising spend while supporting Binance.US's growth objectives. Core Responsibilities - Own the execution, optimization, and scaling of Google Ads campaigns across Search, Performance Max, Display, YouTube, and App Campaigns. - Manage Apple Search Ads campaigns to drive high-quality mobile app acquisition and continuously improve campaign efficiency. - Monitor, analyze, and optimize campaign performance against key KPIs including CAC, CPA, ROAS, LTV, conversion rate, and user quality. - Develop and execute ongoing A/B tests across audiences, bidding strategies, creatives, landing pages, and campaign structures to improve performance. - Build ad-hoc dashboards (autonomously and in collaboration with BI Department) and provide actionable reporting and insights to stakeholders using AppsFlyer, Google Analytics, and Tableau. - Manage advertising budgets responsibly while maximizing growth and marketing efficiency. - Partner with Product, Design, BI, and Engineering teams to improve conversion funnels, attribution, and measurement. - Stay current on platform updates, new advertising features, privacy changes, attribution methodologies, and industry best practices. - Build relationships with platform representatives. Qualifications - Experience managing six- or seven-figure monthly advertising budgets and track record of successfully scaling hypergrowth products. - Deep expertise in Google Ads with a strong track record. - Expertise in AppsFlyer (or an equivalent MMP) and in mobile marketing overall. - Strongly Preferred: Experience managing Apple Search Ads. - Strong analytical skills with experience interpreting campaign performance data and making data-driven optimization decisions. - Experience with Google Analytics 4, Google Tag Manager, Tableau. - Knowledge of attribution models, incrementality testing, conversion tracking, and mobile measurement. - Experience working in regulated industries such as fintech, payments, crypto, or financial services is highly preferred. - Experience with Meta Ads, TikTok Ads, Reddit Ads, Microsoft Ads, or other paid acquisition channels is a plus. - Google Ads certifications are preferred. - 5+ years of hands-on performance marketing experience, with significant ownership of paid search channels. - Bachelor's degree in Marketing, Business, Analytics, or a related field. Salary The starting pay range for this role will vary, and is dependent upon many factors, such as transferable skill sets, work experience, business needs, and market demands. The base pay range is subject to change. Benefits - Unlimited PTO (for salaried FTE roles); 12 weeks fully paid Parental Bonding Leave. - Mental wellness benefits; free 1:1 virtual visits with a licensed mental wellness professional; comprehensive competitive health benefits. - Fully remote, cameras-on culture with work-from-home equipment reimbursements available to new hires. - Annual professional development budget; free 1:1 virtual visits with a career coach; 401k plan with employer match. Our Mission At Binance.US, our mission is to create a more inclusive financial system through Web3 technologies. As a U.S. regulated crypto platform, we’re committed to earning trust through compliance and empowering people to do more with their money, bringing financial freedom within reach for all. Our Values - Act with Integrity: We do what’s right, even when no one is watching. - Be Collaborative: We work together with respect and transparency to achieve shared goals. - Customers First: We listen to, advocate for, and prioritize our users in every decision we make. - Do the Work: We take ownership, follow through, and deliver results that move the mission forward. - Embrace Change: We stay adaptable and curious, thriving in a fast-moving industry.

• Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty. • Set expectations with clients, explain options and trade‑offs, and report results in plain language tied to business impact. • Pair strong Paid Social craft (creative + audience + signal) with growing multi‑channel understanding (Search, Commerce, CRM, Creative). • Teach clients and teammates, and document what works so others can reuse it. • Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+). • Test small, prove value, then scale. • Apply insights from our Bliss Point product suite, including Forecasting, Always‑On Incrementality, Creative Insights, Brand Equity, to guide budgets, tests, and creative/audience bets; share feedback to improve tools. • Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence. • Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes. • Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning‑phase resets).

Role Description Bei Freiheit Media skalieren wir erfolgreiche Brands von morgen. Während unser Team im Herzen von Hamburg direkt am Rathaus sitzt, hast du die Freiheit, komplett remote oder vor Ort mit uns zu arbeiten. Wir suchen Verstärkung, um Marken auf Facebook, Instagram und TikTok durch smarte Ads groß zu machen. Der Fokus liegt dabei auf Inhalten, die wirklich verkaufen: Du verstehst, wie Bilder und Videos aufgebaut sein müssen, damit Menschen beim Scrollen stoppen und gerne kaufen. Wenn du Lust hast, mit kreativen Ideen und echtem Fachwissen spannende Onlineshops nach vorne zu bringen, bist du bei uns genau richtig. Werde Teil eines motivierten Teams und arbeite an den digitalen Strategien der Zukunft. - Du wirst nach ausführlicher Einarbeitung mit uns gemeinsam an Marketing Strategien für spannende Marken arbeiten. - Du bist viel in Kontakt mit Kunden und berätst Kunden hinsichtlich diverser Marketing Strategien. - Du bist die Ansprechperson für unser Team, wenn es um Strategien und Kampagnen geht. - Du wertest, nach vorgegebenen Methoden, Reports aus und entwickelst mit uns gemeinsam im Team neue Handlungsempfehlungen für Kunden. - Du behältst den Überblick über die Ziele der Kunden und sorgst dafür, dass diese erreicht werden. Qualifications - Du hast mindestens 2 Jahre Berufserfahrung im E-Commerce bei einer Agentur oder einer Brand. - Du hast eine abgeschlossene Ausbildung oder ein Studium. - Du verfügst über gute Deutschkenntnisse in Wort & Schrift. - Du hast eine schnelle Auffassungsgabe. - Du würdest Dich selbst als Organisationstalent bezeichnen. - Du hast die Fähigkeit, bestehenden Prozessen zu folgen. - Außerdem solltest Du Lernbereitschaft & Disziplin mitbringen. Benefits - Klare Strukturen: Du wirst einen klaren Fahrplan an die Hand bekommen, der sich für uns und unsere Kunden bewährt hat. - Spannende Kunden und Marken: Du arbeitest direkt mit bekannten Marken zusammen. - Positive Arbeitsatmosphäre: Du wirst Teil unseres Teams, welches sehr Performance getrieben ist und sich gegenseitig unterstützt. - Ein sicherer Arbeitsplatz: unsere Branche wird über die kommenden Jahre stark wachsen. - Gutes Gehalt: du erhältst bei uns ein überdurchschnittliches Gehalt für deine Position. - Aktuelles Macbook, höhenverstellbarer Schreibtisch, Schulungen, Remote-Work uvm.

• Drive B2B strategy and execution of paid search, paid social, display, retargeting, and other channels across the Host growth funnel. • Continuously optimize campaigns to hit CPA, CAC, ROAS, and volume targets while balancing efficiency and scale. • Manage and allocate budgets across channels, campaigns, and audiences to maximize return and drive growth. • Design and refine lead generation strategies, leveraging tools like Meta CAPI to improve signal quality and conversion tracking across the host funnel. • Partner with design and marketing teams to test and iterate on ad copy, creatives, landing pages, and offers, with a strong command of A/B testing methodology. • Collaborate with external platforms, partners, and internal stakeholders to launch, scale, and refine campaigns. • Analyze full-funnel performance to identify bottlenecks and opportunities for conversion improvement. • Design and lead A/B testing strategies across targeting, creative, bidding, and channel mix to drive continuous improvement. • Build dashboards, monitor performance trends, and deliver clear, actionable insights and recommendations to stakeholders and leadership.