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Performance Marketing Manager, Paid Search
Location
United States + 1 moreAll locations: United States | Canada
Posted
16 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Performance Marketing Manager, Paid Search
Binance.US
Role Description The Performance Marketing Manager is part of the Marketing team and reports to the User Acquisition & Mobile Growth Director. As a Performance Marketing Manager, you will own the execution and daily optimization of paid acquisition campaigns with a primary focus on Google Ads and Apple Search Ads to drive efficient customer acquisition and business growth. You will partner closely with Product Marketing, Analytics, Product, Creative, Data, and Compliance teams to build scalable, data-driven acquisition channels that maximize return on advertising spend while supporting Binance.US's growth objectives. Core Responsibilities - Own the execution, optimization, and scaling of Google Ads campaigns across Search, Performance Max, Display, YouTube, and App Campaigns. - Manage Apple Search Ads campaigns to drive high-quality mobile app acquisition and continuously improve campaign efficiency. - Monitor, analyze, and optimize campaign performance against key KPIs including CAC, CPA, ROAS, LTV, conversion rate, and user quality. - Develop and execute ongoing A/B tests across audiences, bidding strategies, creatives, landing pages, and campaign structures to improve performance. - Build ad-hoc dashboards (autonomously and in collaboration with BI Department) and provide actionable reporting and insights to stakeholders using AppsFlyer, Google Analytics, and Tableau. - Manage advertising budgets responsibly while maximizing growth and marketing efficiency. - Partner with Product, Design, BI, and Engineering teams to improve conversion funnels, attribution, and measurement. - Stay current on platform updates, new advertising features, privacy changes, attribution methodologies, and industry best practices. - Build relationships with platform representatives. Qualifications - Experience managing six- or seven-figure monthly advertising budgets and track record of successfully scaling hypergrowth products. - Deep expertise in Google Ads with a strong track record. - Expertise in AppsFlyer (or an equivalent MMP) and in mobile marketing overall. - Strongly Preferred: Experience managing Apple Search Ads. - Strong analytical skills with experience interpreting campaign performance data and making data-driven optimization decisions. - Experience with Google Analytics 4, Google Tag Manager, Tableau. - Knowledge of attribution models, incrementality testing, conversion tracking, and mobile measurement. - Experience working in regulated industries such as fintech, payments, crypto, or financial services is highly preferred. - Experience with Meta Ads, TikTok Ads, Reddit Ads, Microsoft Ads, or other paid acquisition channels is a plus. - Google Ads certifications are preferred. - 5+ years of hands-on performance marketing experience, with significant ownership of paid search channels. - Bachelor's degree in Marketing, Business, Analytics, or a related field. Salary The starting pay range for this role will vary, and is dependent upon many factors, such as transferable skill sets, work experience, business needs, and market demands. The base pay range is subject to change. Benefits - Unlimited PTO (for salaried FTE roles); 12 weeks fully paid Parental Bonding Leave. - Mental wellness benefits; free 1:1 virtual visits with a licensed mental wellness professional; comprehensive competitive health benefits. - Fully remote, cameras-on culture with work-from-home equipment reimbursements available to new hires. - Annual professional development budget; free 1:1 virtual visits with a career coach; 401k plan with employer match. Our Mission At Binance.US, our mission is to create a more inclusive financial system through Web3 technologies. As a U.S. regulated crypto platform, we’re committed to earning trust through compliance and empowering people to do more with their money, bringing financial freedom within reach for all. Our Values - Act with Integrity: We do what’s right, even when no one is watching. - Be Collaborative: We work together with respect and transparency to achieve shared goals. - Customers First: We listen to, advocate for, and prioritize our users in every decision we make. - Do the Work: We take ownership, follow through, and deliver results that move the mission forward. - Embrace Change: We stay adaptable and curious, thriving in a fast-moving industry.
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