Role Description NILO® is looking for a creative and results-driven Influencer & Paid Media Specialist to support the growth of our digital presence and online sales across the US market. This role combines influencer marketing, paid media management, and content planning to help expand brand awareness, engagement, and e-commerce performance. The ideal candidate is highly proactive, understands social media trends, knows how to work with influencers and creators, and has experience managing Meta and TikTok Ads campaigns. This person should also feel comfortable collaborating closely with our Brand Designer to help organize and plan social media content strategies. Responsibilities - Influencer Marketing - Identify, research, and contact influencers aligned with the brand across different niches and audiences - Build and maintain long-term relationships with creators and influencers - Negotiate collaborations, partnerships, barter deals, and paid campaigns - Coordinate deliverables, timelines, and campaign expectations with influencers - Review influencer content before publishing to ensure alignment with brand guidelines - Maintain and organize an influencer database with active and potential collaborators - Paid Media - Create, launch, and optimize campaigns in Meta Ads Manager (Instagram + Facebook) and TikTok Ads - Monitor campaign performance and adjust targeting, creatives, and budgets when needed - Track campaign metrics and identify opportunities to improve engagement, reach, and conversions - Support online shop growth through paid advertising strategies - Content Planning & Strategy - Work closely with the Brand Designer to help organize and plan social media content - Bring creative ideas for reels, TikToks, campaigns, and trending content - Help structure monthly content plans aligned with the brand strategy - Stay updated on TikTok, Instagram, and digital trends relevant to the wellness/beverage industry - Write briefs, content ideas, captions, and creative direction for campaigns and videos - Reporting & Insights - Provide biweekly and monthly reports with campaign and social media performance - Analyze content and ad performance to support marketing decisions - Share recommendations and growth opportunities based on data and results Qualifications - 3+ years of experience in influencer marketing, paid media, digital marketing, or similar roles - Experience managing Meta Ads and/or TikTok Ads campaigns - Experience coordinating influencers, creators, or UGC collaborations - Strong understanding of Instagram, TikTok, and social media trends - Ability to think creatively while also understanding performance metrics and growth strategies - Experience planning social media content calendars or campaign strategies - Strong communication and negotiation skills - Comfortable working independently in a remote environment - Intermediate to advanced English required - Experience working with US-based brands or audiences is a strong plus - Experience in wellness, beverage, CPG, fitness, or lifestyle brands is a plus Benefits - Superior than average compensation - Paid time off & Holidays - Top level Training and personal growth Company Description NILO® is recognized as one of the best places to work. We’re one of the fastest growing Beverage Brands in the US. Our team is critical to the company’s success. We strongly support their personal growth and development by providing them with the tools they need to succeed. NILO is a company you’ll be proud to become part of! At NILO®, we are focused on delighting our consumers by delivering the best superfruit Drinks, using the finest fruit harvest from responsible growers, improving the quality of life through optimal nutrition- No artificial sweeteners or ingredients, just like mother nature intended. We first introduced NILO® in California in 2014, people loved it from the get-go and rapidly started talking about it, more retailers kept requesting it, and quickly became a popular drink in main cities like Los Angeles, and eventually nationwide. Health & wellness experts, athletes, and millions worldwide have become fans of NILO® and we couldn't be more thrilled. This motivates us to be constantly searching for ways to innovate and bring to the map the best of superfruits to boost consumers’ health and induce a balanced life.

Role Description Pearl 27 is a global digital marketing company focused on building authentic, human-centered online brands. We empower talent to serve as brand ambassadors (“Drummers”), helping clients grow their visibility through ethical, organic engagement across digital platforms. This role offers hands-on experience in social media, content creation, and AI-driven search within a supportive, remote team environment. - Understand and represent clients’ brand voice, goals, and vision - Create and publish social media posts and engage with online audiences - Write blog posts and long-form content aligned with client strategies - Maintain high ethical standards and transparency Qualifications - BYU-Pathway student with a minimum GPA of 3.0 or alumni - Strong English communication skills (written and spoken) - Empathy and strong interpersonal awareness - Excellent writing and organization skills - Basic project management and teamwork abilities Requirements - Bachelor’s degree in Journalism, Communications, Marketing, or related field (preferred) - Previous experience in writing, editing, or content creation (preferred) - Experience with social media and digital marketing platforms (LinkedIn, X, Facebook, Reddit, etc.) (preferred)

• You advise growth-oriented companies strategically on SEO and AI Search. • You own their organic growth roadmap and work within a specialized team. • You optimize visibility in generative search engines (GEO/AEO). • You design and optimize lead magnets. • You provide strategic direction to our Content Strategists. • You are responsible for content quality assurance and manage publishing of content in our clients' CMS. • You track performance and report in HubSpot or other CRM systems.

Role Description The Digital Marketing Manager leads the company’s marketing automation, lead management, data enrichment, and demand generation infrastructure across Salesforce, Pardot, and ZoomInfo. This role drives lead quality, data governance, funnel efficiency, and revenue growth through automation, segmentation, analytics, and operational excellence. Core Competencies - Technical Expertise: Leads advanced marketing automation and data operations, continuously learning new technologies to drive enterprise-level impact. - Problem Solving & Innovation: Resolves complex operational challenges and drives breakthrough innovations in automation and enrichment. - Customer-Centric Focus: Shapes automation strategies based on buyer behavior and engagement trends. - Collaboration & Communication: Partners cross-functionally to align systems and workflows with organizational priorities. - Data-Informed Decision Making: Uses sophisticated analytics to guide automation performance and funnel optimization. - Continuous Improvement: Champions enhancements in workflows and governance through testing and learning. - Impact & Influence: Creates enterprise-level impact by leading strategic automation initiatives that improve scalability and efficiency. Responsibilities - Own the administration, governance, optimization, and strategic roadmap for Pardot and ZoomInfo. - Develop and optimize lead management, audience segmentation, nurturing, scoring, and lifecycle programs. - Manage data enrichment, prospecting, and account intelligence strategies to improve lead quality and sales effectiveness. - Ensure data quality, compliance, and governance across Salesforce, Pardot, ZoomInfo, and integrated systems. - Monitor and resolve platform synchronization, automation, and data integrity issues. - Align processes, reporting, and funnel performance with larger business needs. - Develop attribution models, dashboards, and reporting that provide actionable business insights. - Evaluate and implement new automation capabilities, AI solutions, and process improvements that increase efficiency and scalability. Requirements - 5+ years of experience in Marketing Operations, Marketing Automation, Revenue Operations, or a related field. - Advanced experience with Salesforce CRM, Salesforce Account Engagement (Pardot), and ZoomInfo. - Experience managing lead lifecycle programs, segmentation strategies, nurturing, and lead scoring frameworks. - Strong analytical and problem-solving skills with experience building reports, dashboards, and attribution models. - Experience with data governance, enrichment, integrations, and marketing technology administration. - Demonstrated ability to collaborate across technical, sales, and marketing teams. Location Base: Noida Work Shift EST Day, full-time remote (6:30 PM – 3:30 AM IST)