• You advise growth-oriented companies strategically on SEO and AI Search. • You own their organic growth roadmap and work within a specialized team. • You optimize visibility in generative search engines (GEO/AEO). • You design and optimize lead magnets. • You provide strategic direction to our Content Strategists. • You are responsible for content quality assurance and manage publishing of content in our clients' CMS. • You track performance and report in HubSpot or other CRM systems.

Role Description The Digital Marketing Manager leads the company’s marketing automation, lead management, data enrichment, and demand generation infrastructure across Salesforce, Pardot, and ZoomInfo. This role drives lead quality, data governance, funnel efficiency, and revenue growth through automation, segmentation, analytics, and operational excellence. Core Competencies - Technical Expertise: Leads advanced marketing automation and data operations, continuously learning new technologies to drive enterprise-level impact. - Problem Solving & Innovation: Resolves complex operational challenges and drives breakthrough innovations in automation and enrichment. - Customer-Centric Focus: Shapes automation strategies based on buyer behavior and engagement trends. - Collaboration & Communication: Partners cross-functionally to align systems and workflows with organizational priorities. - Data-Informed Decision Making: Uses sophisticated analytics to guide automation performance and funnel optimization. - Continuous Improvement: Champions enhancements in workflows and governance through testing and learning. - Impact & Influence: Creates enterprise-level impact by leading strategic automation initiatives that improve scalability and efficiency. Responsibilities - Own the administration, governance, optimization, and strategic roadmap for Pardot and ZoomInfo. - Develop and optimize lead management, audience segmentation, nurturing, scoring, and lifecycle programs. - Manage data enrichment, prospecting, and account intelligence strategies to improve lead quality and sales effectiveness. - Ensure data quality, compliance, and governance across Salesforce, Pardot, ZoomInfo, and integrated systems. - Monitor and resolve platform synchronization, automation, and data integrity issues. - Align processes, reporting, and funnel performance with larger business needs. - Develop attribution models, dashboards, and reporting that provide actionable business insights. - Evaluate and implement new automation capabilities, AI solutions, and process improvements that increase efficiency and scalability. Requirements - 5+ years of experience in Marketing Operations, Marketing Automation, Revenue Operations, or a related field. - Advanced experience with Salesforce CRM, Salesforce Account Engagement (Pardot), and ZoomInfo. - Experience managing lead lifecycle programs, segmentation strategies, nurturing, and lead scoring frameworks. - Strong analytical and problem-solving skills with experience building reports, dashboards, and attribution models. - Experience with data governance, enrichment, integrations, and marketing technology administration. - Demonstrated ability to collaborate across technical, sales, and marketing teams. Location Base: Noida Work Shift EST Day, full-time remote (6:30 PM – 3:30 AM IST)

• Own the Lightyear website as a product, improving user journeys and landing pages to increase conversion across the buyer journey. • Run conversion rate optimisation (CRO) experiments, including A/B testing, and improve key touchpoints such as chat, forms and campaign landing pages. • Manage and support a Paid Executive and a Web Executive, giving clear direction, feedback and helping them deliver strong results. • Review performance across web, paid and conversion, and turn insights into clear, actionable briefs for the wider team.

• Collaborate with Marketing Strategists and Client Success Managers in the execution of digital marketing strategies and plans. • Execute advertising campaigns for multiple clients, across digital marketing channels. • Consult with analytics team to plan, implement tracking, and manage marketing metrics. • Utilize platform reporting tools and Google Analytics to interpret and act on performance. • Maintain current knowledge of CRO best practices along with digital media channels.