• Own the Lightyear website as a product, improving user journeys and landing pages to increase conversion across the buyer journey. • Run conversion rate optimisation (CRO) experiments, including A/B testing, and improve key touchpoints such as chat, forms and campaign landing pages. • Manage and support a Paid Executive and a Web Executive, giving clear direction, feedback and helping them deliver strong results. • Review performance across web, paid and conversion, and turn insights into clear, actionable briefs for the wider team.

• Collaborate with Marketing Strategists and Client Success Managers in the execution of digital marketing strategies and plans. • Execute advertising campaigns for multiple clients, across digital marketing channels. • Consult with analytics team to plan, implement tracking, and manage marketing metrics. • Utilize platform reporting tools and Google Analytics to interpret and act on performance. • Maintain current knowledge of CRO best practices along with digital media channels.

Role Description We are looking for a detailed-oriented Digital Ad Buyer & Quality Control specialist to join our team. This role requires a strong balance of high attention to detail, precision accuracy, and hands-on digital advertising expertise. Initially, you will focus heavily on quality control—ensuring campaigns are built perfectly to specification and monitoring communications. Over time, your responsibilities will expand into actively building and launching ad campaigns. Qualifications - Deep knowledge of strategy and hands-on ad buying experience across Meta, TikTok, and Google. - High attention to detail and exceptional accuracy in campaign execution. - Excellent English communication skills. - Ability to monitor internal and client communications effectively to adapt to real-time updates. Requirements - Ensure that ad campaigns are built properly to specification, maintaining high attention to detail and accuracy. - Watch client and internal communications closely to stay updated on the latest information and requirements. - Audit and review active campaigns, catching and fixing mistakes immediately. - Later, take on building and launching ad campaigns across multiple channels. Benefits - Remote work opportunity. - Full-time position. - Compensation of $3,000 USD/month.

Role Description - Daily oversight of primary marketing channels: PPC, Paid Social, Display, Paid Affiliate - Develop and manage strategic digital marketing initiatives focused on paid lead generation - Establish and execute testing strategies for conversion rate and ROAS optimization - Identify new digital lead generation solutions, opportunities and partnerships to enhance and advance existing lead generation processes and initiatives - Source, establish and foster key vendor, contractor and vertical partner relationships - Drive innovation and growth opportunities across all channels to maximize lead volume with optimal lead quality - Analyze and report out campaign performance for management including KPIs, insights and digital marketing metrics - Responsible for planning, managing and optimizing digital marketing budgets - Coordinate multiple resources; web developers, programmers, designers, agencies Qualifications - 4+ Years of PPC, CPC, CPM, CPL, Media Buys. Retargeting Coordination a huge plus - 4+ Years of Google Adwords & Google Analytics - 4+ Years experience w/CRO tools, SEO, SEM, SMM, Mobile, SMS, Email - Proficient in MS Office (i.e. Excel, Word, PowerPoint) - Bachelor's degree in Marketing, Advertising, Business Management, Mass Communications, Journalism, Finance, Economics or similar required - Experience in educational marketing a huge plus - Fluency in Spanish a huge plus Requirements - Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. - Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws. - Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. - If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com. Benefits - Comprehensive and rewarding Total Rewards package designed to support and empower our employees. - Eligible to participate in the company’s discretionary incentive bonus program. - 5% Annual: Individual Target - $85,000.00 - $93,000.00 USD base pay range. Company Description Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.