Role Description Great Expressions Dental Centers is seeking a motivated, detail-oriented, and digitally savvy Marketing Specialist to join our growing marketing team. This role is ideal for a marketing professional who enjoys balancing digital marketing execution, project management, local office support, and marketing operations within a fast-paced, multi-location organization. The Marketing Specialist will support the execution of marketing initiatives across GEDC’s network of dental offices, helping drive patient engagement, brand consistency, and local marketing success. This role will work closely with practice managers, operations teams, vendors, agency partners, and internal stakeholders to support both strategic initiatives and day-to-day marketing needs. This position is designed as an intermediate-level role that bridges hands-on coordination responsibilities with more advanced digital marketing, campaign management, and operational support functions. This position is a remote position with candidates required to live in the Eastern Time Zone or be comfortable working Eastern Time Zone business hours. Qualifications - Bachelor’s degree in Marketing, Communications, Business, or related field - 3–5 years of marketing experience with exposure to digital marketing, campaign execution, and project management - Experience supporting multiple locations, franchises, or healthcare organizations preferred - Hands-on experience with digital marketing channels including email/SMS marketing, social media, local SEO, and paid advertising - Experience using marketing platforms such as HubSpot, WordPress, Birdeye, or similar systems - Proficiency with Microsoft Office - Strong project management and organizational skills with the ability to manage multiple priorities simultaneously - Excellent written, verbal, and interpersonal communication skills - Strong attention to detail and ability to work independently in a fast-paced environment - Self-starter with strong initiative, problem-solving skills, and adaptability Requirements - Assist in the execution of digital marketing initiatives across email, SMS, social media, SEO, paid search, and local marketing channels - Support deployment and tracking of marketing campaigns through platforms such as HubSpot and other marketing tools - Help monitor campaign performance and identify opportunities for optimization and growth - Assist with reputation management efforts, local SEO initiatives, and patient engagement strategies - Support development and execution of local marketing initiatives tailored to individual office and regional needs - Collaborate with practice managers and regional leadership to understand marketing goals and provide marketing support - Coordinate marketing requests and materials for offices across the GEDC footprint - Periodically visit office locations to better understand operational and patient experience needs - Manage multiple marketing projects simultaneously while maintaining strong attention to detail and deadlines - Coordinate project timelines, deliverables, vendor communication, and campaign execution - Assist with inventory management, print collateral coordination, and operational marketing needs - Maintain marketing calendars, campaign tracking, databases, and workflow organization - Create content for marketing materials including flyers, brochures, email templates, and internal communications - Work with creative vendors to guide design execution for all marketing materials - Ensure all marketing materials align with GEDC brand standards and regulatory guidelines - Assist with basic website updates and digital content management - Work cross-functionally with operations teams, vendors, agency partners, and internal stakeholders to support marketing initiatives - Effectively communicate project updates, campaign performance, and marketing initiatives to leadership and office teams - Stay informed on industry trends, digital marketing best practices, and emerging marketing technologies Company Description Since 1982, Great Expressions has been at the forefront of dental innovation, setting the standard for exceptional care and unforgettable patient experiences. Now, we're entering a new era of transformation, and we want you to be a part of it. Our recently appointed leadership team brings over a century of collective dental expertise and is backed by dynamic investment support to pave the way for groundbreaking changes. We're channeling our resources and energy into revolutionizing our technology platform, expanding service offerings, and creating a personalized patient experience that goes beyond the expected. At Great Expressions, we're not just transforming dentistry; we're investing in the growth and development of our team. Join us and be a part of a career that blends innovation and professionalism, where your contribution shapes the future of dental excellence.

Role Description If you’ve reached a point where your experience feels underused or overlooked, this opportunity offers a chance to move in a direction that recognises your strengths and gives you room to grow. This path is ideal for individuals who want more control over their time, more alignment with their values, and the freedom to work in a way that feels sustainable. It suits those who enjoy taking initiative, appreciate personal development, and are ready to step into a role that supports both independence and progression. In this position, you’ll be engaging with people who are exploring new possibilities for themselves, while also developing your own leadership capabilities. You’ll have the flexibility to create a rhythm that works for you, supported by a structure that helps you build confidence as you move forward. This is not a salaried position. Instead, it offers a performance‑based earning model ideal for independent professionals ready to take control of their time and outcomes. In this role, you’ll embrace autonomy while applying your professionalism and self‑motivation. Your strong written and verbal English communication skills will be essential as you conduct professional phone interviews and engage with candidates via phone and email. You’ll also support our marketing efforts by creating engaging content across social media platforms (full training provided). Your ability to prioritise and manage your workflow will directly contribute to your success. Tasks - Conducting professional phone interviews and communicating with clients via phone and email - Implementing marketing strategies across various digital and advertising platforms - Creating online content and landing pages (training provided) - Participating in ongoing personal development and daily live training sessions Qualifications - Professionalism and a positive mindset - Strong organisation and the ability to work autonomously - Excellent written and verbal English communication - Strong interpersonal skills and a willingness to grow Requirements - Minimum 5 years professional work experience following formal education - Applicants must be legally able to work in their country of residence - We do not require a physical presence in the advertised location - Not suitable for students or those seeking immediate fixed income Benefits - Performance‑based earnings with no caps - Purpose‑led work contributing to meaningful transformation in others - Flexible structure with full autonomy and the ability to set your own hours - Global reach with no territory limitations - Supportive community of fun, diverse, highly driven professionals - Advanced training with self‑paced modules and ongoing mentorship - AI marketing tools and in‑house resources to support your success - Proven system designed for consistent, scalable results - Fully remote setup — work from anywhere with a laptop and phone

Role Description We are looking for a hands-on marketing campaign specialist who thrives on executing comprehensive campaigns from conception to completion. This is a do-it-yourself role: you'll both develop the strategic plan AND personally build the ads, copy, landing pages, and content that bring it to life — working with the regional campaign specialist to drive a strong growth strategy. What You'll Do: - Write high-converting ad copy for Facebook, Google, LinkedIn, and other platforms - Build and optimize landing pages from scratch using page builders - Create presentation materials for webinars, partnerships, and educational expos - Collaborate with the content team, designers, and regional digital marketer to build campaigns targeting the US market Qualifications - 3–5 years of hands-on marketing where you personally created and managed campaigns - Proven experience writing high-converting copy for ads, emails, and landing pages - Experience managing paid advertising across META, Google Ads, and other platforms (not the technical side) - Email marketing platform expertise - Content creation skills — blog posts, social content, and educational materials - An analytics and optimization mindset Requirements - Self-starter who acts without waiting for direction - Creative problem solver who generates and tests fresh ideas quickly - Detail-oriented executor who keeps every campaign element polished - Data-driven optimizer who decides on metrics, not assumptions - Adaptable communicator across audiences and channels Benefits - Endless development opportunities - Fast-paced work environment

• Lead development and execution of the North America marketing strategy for Informatics solutions aligned to global portfolio strategy and regional commercial priorities • Translate global product strategies, positioning, and launch plans into North America-specific market development, segmentation, messaging, and sales enablement plans • Evaluate digital health services and solutions that expand the current informatics product portfolio specific to the North American market • Present business cases for investment in the digital health services and solutions space • Lead launch planning and execution for Informatics and digital health products, features, and upgrades • Develop a clear North America value proposition for Informatics solutions and digital health portfolio • Create high-impact sales tools, messaging, training materials, and customer-facing content • Partner cross-functionally with Sales, Service, Product Management, Marketing, Finance, and Operations to drive commercialization success • Monitor Informatics portfolio performance including adoption, utilization, customer feedback, revenue contribution, and competitive positioning • Collaborate with sales and service leadership to ensure field teams understand how to position Informatics as part of a broader QuidelOrtho value proposition • Support development of customer reference sites, case studies, peer-to-peer programs, webinars, conference messaging, and thought leadership content • Perform other work-related duties as assigned