• Own overall marketing strategy and annual planning aligned with company revenue, budgets and growth objectives • Manage marketing P&L and budget allocation across paid, owned, and earned channels with clear ROI accountability • Drive data-driven decision making across the organization through marketing attribution, customer analytics, and performance modeling • Present marketing performance, insights, and strategic recommendations to both internal and external stakeholders as requested • Identify and execute strategic growth opportunities including new marketing channels and activations, partnerships, and customer segments • Own customer acquisition strategy and execution across paid media (Meta, TikTok, YouTube), SEO, email, SMS, and other channels as assigned • Create video and written content briefs ensuring cohesive storytelling, platform experimentation, community growth, and performance optimization • Drive continual SEO and AI content optimization • Manage annual paid media budget with clear CPA targets; optimize spend allocation based on channel performance and attribution modeling • Manage end-to-end creator/influencer programs including partner identification, contract negotiation, campaign briefs, and performance tracking with clear ROI measurement • Pitch and drive strategic marketing partnerships with key theme park partners (Walt Disney World, Disneyland, Universal Orlando) to unlock co-op marketing budgets and exclusive offers • Negotiate marketing collaborations, content partnerships, and joint promotional opportunities with external creator partners • Serve as business lead and creator liaison at high value creator activations (6-8 events annually with travel to CA/FL) • Explore and implement AI-driven tools to improve content production, campaign performance and customer engagement • Lead, mentor, and develop a high-performing marketing organization (currently 2 direct reports, 5 indirect reports) • Manage direct relationships with agency partners, freelancers, and strategic creator partners • Establish clear team goals, KPIs, and accountability frameworks; conduct regular performance reviews and development planning • Foster a culture of experimentation, data-driven decision making, continuous improvement, and customer focus • Oversee cohesive brand strategy and content roadmap that reinforces Undercover Tourist as the leader in theme park travel and exceptional customer value • Craft differentiated messaging and positioning; conduct competitive analysis to identify key differentiators and opportunities • Ensure brand consistency and customer experience excellence across all touchpoints (web, email, social, paid, events, partner channels) • Own marketing technology stack including UCT custom content admin, SMS platform, analytics (GA4, attribution tools), automation, and AI-powered tools • Evaluate and drive strategic adoption of martech solutions that improve team efficiency and campaign performance

• Responsible for developing and executing corporate communication and marketing initiatives that support the organization's brand, reputation, and market presence. • Lead brand and campaign management, performance analysis, and content development, while managing marketing campaigns. • Develop and maintain high-quality communication and marketing materials. • Maintain and strengthen the organization's digital presence, including the corporate website and social media platforms. • Monitor, analyze, and report on communication and campaign performance to measure effectiveness.

• Lead enterprise brand marketing strategy and execution to drive awareness, engagement, and reputation. • Serve as SME to advise on audience, campaigns, channels, and optimization. • Partner cross-functionally to translate brand strategy into integrated, impactful programs. • Identify opportunities to enhance visibility, positioning, and audience engagement. • Ensure alignment with enterprise business, communications, and reputation priorities. • Lead end-to-end paid media strategy across digital and emerging channels. • Develop audience segmentation and targeting to maximize effectiveness. • Deliver integrated campaigns across paid, owned, earned, and shared channels. • Establish measurement frameworks linking investments to business outcomes. • Evaluate emerging platforms, technologies, and approaches to improve performance. • Lead enterprise sponsorship and partnership strategy end-to-end. • Source, negotiate, and manage partnerships to strengthen brand visibility and reputation. • Develop integrated activation plans across channels. • Ensure alignment with enterprise priorities and measurable value delivery. • Implement frameworks to assess performance and guide investments. • Partner with Product Marketing and Commercial teams to drive best practices and innovation. • Lead agencies and external partners to ensure strategic and creative excellence. • Build and develop high-performing teams. • Establish scalable operating models, processes, and governance. • Foster a culture of innovation, accountability, collaboration, and continuous improvement.

Role Description We are seeking a highly organized, proactive, and detail-oriented Marketing & Executive Virtual Assistant to support a growing leadership and business coaching practice. This role will focus on helping the founder consistently market her coaching services, manage administrative tasks, improve organization, and ensure important projects continue moving forward. This position is ideal for someone who enjoys supporting purpose-driven entrepreneurs, has strong marketing execution skills, and can take ownership of follow-up and project coordination without constant supervision. The successful candidate will act as a trusted right-hand support person who can help transform ideas into completed deliverables while maintaining the authentic voice and brand of the founder. Qualifications - Previous experience as a Virtual Assistant, Executive Assistant, Marketing Assistant, or similar role - Strong Canva skills - Social media content formatting and scheduling experience - Email marketing experience - Excellent written English communication skills - Strong attention to detail - Highly organized and process-oriented - Ability to work independently - Strong follow-up and accountability skills - Comfortable working with established brand guidelines - Experience supporting coaches, consultants, or service-based businesses is preferred Requirements - Proactive rather than reactive - Comfortable taking initiative - Organized and detail-oriented - Reliable and responsive - Strong communicator - Able to manage multiple priorities - Comfortable providing reminders and follow-up - Solutions-oriented - Professional and trustworthy - Able to preserve and protect a personal brand voice Benefits - Starting commitment: 10 hours per week - Long-term ongoing support - Flexible schedule with some overlap preferred - Ability to communicate via Slack, email, WhatsApp, and occasional meetings Growth Opportunity - Increased video editing support - Additional content marketing initiatives - Website management - Marketing project coordination - Expanded operational support Important Note - Client specifically wants a VA who can help keep projects moving forward, follow up on outstanding items, and remind her of pending tasks. - Client DOES NOT want: - Cold outreach - DM outreach - Sales outreach - Relationship-building done on her behalf - Someone writing completely from scratch in a generic marketing voice - Client DOES want: - Repurposing existing content - Preserving her authentic voice - Administrative support - Marketing execution - Graphic design support - Email marketing support - Someone who takes initiative