Growth Marketing Agency focused on ecommerce, advertising, PR and creative solutions.
SMS/Email Marketing Manager
Location
Hong Kong
Posted
14 days ago
Salary
0
Seniority
Senior
Job Description
SMS/Email Marketing Manager
STERRY
• Develop and execute email retention strategies that increase customer engagement, repeat purchases, and lifetime value. • Build and optimize automated email flows, including welcome series, onboarding, nurture campaigns, abandoned cart, win-back, and re-engagement journeys. • Segment audiences and personalize messaging based on customer behavior and lifecycle stage. • Monitor campaign performance and analyze key metrics such as open rates, click-through rates, conversions, retention, and churn. • Conduct A/B testing to continuously improve email content, subject lines, timing, and customer journeys. • Collaborate with our creative, content, design, and account management teams to deliver impactful campaigns for multiple clients. • Stay ahead of email marketing trends, deliverability best practices, and CRM innovations.
Job Requirements
- 3+ years of experience in email marketing, CRM, retention marketing, or lifecycle marketing.
- Proven experience managing and optimizing automated email campaigns.
- Hands-on experience with email marketing and CRM platforms such as Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Salesforce Marketing Cloud, or similar tools.
- Strong understanding of customer segmentation, personalization, and lifecycle marketing strategies.
- Analytical mindset with the ability to interpret campaign data and translate insights into action.
- Excellent project management and communication skills, with the ability to thrive in a fast-moving agency environment.
- Experience working with e-commerce, SaaS, or digital-first brands is a plus.
Benefits
- Fully remote position with flexible working hours
- Global Impact: See your designs come to life across major international markets.
- Growth and development within a collaborative, innovative team.
- A culture that values creativity, precision, and measurable results.
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