Role Description We're looking for an Email & SMS Strategist who is first and foremost a great marketer - someone who understands what makes an email get opened, get read, and drive a click. You'll own both our campaign emails and our lifecycle program. What You'll Own - Campaign Email Content - Own email conceptualization - final say on subject lines, preview text, headers, body, CTAs across all of Fresh Prints' major marketing moments. - Work with our brand and creative teams on the design and copy. - Develop a campaign email content calendar that ladders into the broader marketing calendar, ensuring email amplifies the right message at the right time. - Own A/B testing for subject lines, content approaches, and CTAs, with the discipline to learn from the results and apply them. - Write emails that resonate with a college-age audience, not generic marketing emails, but content that feels like it's actually written for them. - Lifecycle Email Program - Own the strategy and content for Fresh Prints' lifecycle email flows: welcome series for new subscribers, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back. - Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where we're leaving engagement on the table. - Write and test improved lifecycle email content. - Build flows that feel like a conversation with the customer, not a drip sequence that someone's getting because they checked a box. - Deliverability & Performance - Monitor deliverability metrics - open rates, click-through rates, unsubscribe rates, spam complaints, bounce rates - and maintain a healthy sender reputation. - Follow email deliverability best practices: list hygiene, warm-up protocols, segmentation for engaged vs. unengaged audiences, suppression management. - Report on email performance on a regular cadence - what's working, what isn't, and what you're changing based on the data. - Bring a point of view on performance: not just 'open rate was 28%' but 'here's what that tells us about the subject line approach, and here's what I'm testing next.' Qualifications - You're a strong marketer, and you know it. Your subject lines get opened. Your body copy gets read. Your CTAs get clicked. - You understand lifecycle marketing at a real level - you know the difference between a nurture email and a conversion email, and you write them differently. - You're fluent in email as a channel: you know what deliverability means, you care about list health, and you can look at an open rate and know whether it's a subject line problem or a segmentation problem. - You work well with technical partners. - You have good content instincts that go beyond email - you understand what Fresh Prints' audience cares about and you can translate that into messaging that lands. - You're comfortable with data. Requirements - 2-4 years of experience in email marketing, lifecycle marketing, or a closely related role where writing was a primary responsibility. - Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar). - Demonstrated understanding of lifecycle email programs: welcome series, post-purchase flows, re-engagement, cart abandonment. - Comfort with email performance metrics: open rate, CTR, unsubscribe rate, deliverability indicators - and the ability to draw insights from them. - Strong written communication - you write clearly and with personality, not in marketing speak. - Experience writing for a consumer audience is a strong plus; B2C or DTC background preferred over B2B or enterprise. Benefits - Work From Home / Remote (India). - Working hours: 12:30 PM to 9:30 PM IST. - Competitive annual salary. - Health insurance. - Learning opportunities. - Working in a great culture. - 2-month paid Sabbatical to eligible employees. Company Description Fresh Prints is an equal employment opportunity employer and promotes diversity, actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.

Role Description Este es un puesto de trabajo remoto. ¿Te apasiona el email marketing de verdad, el que mueve la aguja y se mide en facturación? Esta oferta es para ti. Buscamos un perfil senior, autónomo y con criterio propio para llevar el canal de email y CRM de varias marcas de ecommerce a la vez. Trabajarás directamente con los fundadores, codo a codo con el CMO, en una agencia que gestiona el negocio entero de sus clientes: contabilidad, web, retención y adquisición. No campañas sueltas. Negocio real. Objetivo del puesto: - Convertir el canal de email/CRM en una fuente de ingresos recurrente, creciente y predecible para cada cliente. - Serás el dueño de toda la operativa: desde la estrategia hasta la ejecución, sin que haya que revisarte cada pieza. - Tu impacto se mide en ticket medio, valor de vida del cliente, porcentaje de recompra y margen. Tus tareas principales: - Configurar y gestionar las cuentas de Klaviyo de varias marcas en paralelo. - Diseñar, montar y mantener flujos automatizados completos: bienvenida, carrito abandonado, checkout, producto/navegación abandonados, post-compra, recuperación de clientes inactivos y limpieza de base de datos. - Planificar y ejecutar el calendario de campañas de cada marca, ajustado al calendario comercial español (rebajas, Black Friday, Reyes, Día del Padre/Madre) y a los lanzamientos de cada cliente. - Redactar los copys de todos los correos —flujos y campañas— adaptados a la voz de cada marca, con asunto, preencabezado y llamada a la acción enfocados a conversión. - Dirigir y hacer briefing a los diseñadores que maquetan los emails: marcar estructura, jerarquía y enfoque a conversión, y validar que cada pieza esté optimizada para móvil y dark mode. - Segmentar y gestionar la base de datos de cada cliente: creación y mantenimiento de segmentos clave (activos por engagement, compradores, recurrentes, VIP, lista de supresión) y limpieza periódica. - Configurar y vigilar la entregabilidad: ajustes técnicos del dominio, reputación del remitente y seguimiento para asegurar que los correos lleguen a bandeja de entrada. - Configurar la captación de suscriptores (pop-ups y formularios de registro) y, donde aplique, automatizaciones y campañas por WhatsApp/SMS. - Elaborar informes de resultados por cliente: aportación del email a la facturación, reparto entre flujos y campañas, tasas clave (apertura, clic, conversión), ingresos recuperados y propuestas de mejora. - Optimización continua mediante test A/B de asuntos, copys, diseños y flujos para mejorar la conversión cuenta a cuenta. IMPORTANTE: - Modalidad: Freelance / Prestación de servicios - Jornada: Full time - Inicio de jornada: Flexible Qualifications - Mínimo 3 años de experiencia dedicados específicamente a email marketing, retención y CRM para ecommerce — no marketing generalista. - Dominio avanzado de Klaviyo: flujos con lógica de disparadores y condiciones, segmentación, entregabilidad, gestión de plantillas e integración con Shopify. - Experiencia real y demostrable con resultados concretos: aportación del email a la facturación, ingresos recuperados, métricas de conversión. - Experiencia en ecommerce / DTC con producto físico (B2C). No perfiles B2B, SaaS ni captación de leads. - Capacidad de gestionar varias cuentas de ecommerce a la vez con autonomía y criterio propio. - Capacidad de redacción y copywriting de emails adaptados a la voz de cada marca. - Conocimiento funcional de Shopify: catálogo, productos, códigos de descuento, integración con Klaviyo y embudo de compra. - Conocimiento funcional de Figma: revisar, comentar y dirigir maquetas antes de montarlas en Klaviyo. - Perfil con mentalidad de negocio: piensa en P&L, margen y beneficio, no en métricas de vanidad. - Honestidad directa, proactividad, autoexigencia y capacidad de trabajar sin microgestión. Requirements - Valorable: Experiencia con WhatsApp/SMS marketing, programas de suscripción y loyalty (Appstle, Recharge). - Nociones de CRO/Shopify para entender el embudo completo. - Haber trabajado con marcas donde el email ya es una línea de ingresos real (en el rango de 30.000€+/mes o superiores). - Conocimiento del mercado español/europeo y calendario comercial local. - Experiencia in-house en una marca DTC con escala real. Benefits - Trabaja desde cualquier parte de latinoamericana y desde la comodidad de tu hogar. - Trabaja para empresas ubicadas en Europa. - Te invitamos a ingresar en nuestro portal de empleo, donde podrás encontrar todas nuestras ofertas disponibles. Te dejamos nuestro link, ¡visitanos!

• Lead the strategy, execution, and optimization of EWTN’s email and SMS marketing efforts • Create engaging donor and audience communication journeys • Drive subscriber growth and retention • Improve donor lifetime value through data-driven insights • Manage and optimize email and SMS marketing programs • Oversee list health, testing strategies, and performance reporting • Collaborate with internal teams, agencies, and technology partners

Role Description The Email + SMS Strategist will be an important member of the Email + SMS team and will report to the Lead Strategist. This is a Mid-Level position that will manage client relationships and outline/implement the strategy, oversee reporting, and builds across client email and SMS channels. This is an exciting opportunity for candidates who want to grow a stronger understanding of a brand’s marketing mix and manage a team. Working side by side with the design team and copy team, the main objective of this role is to help improve and optimize customer life cycles and help our clients grow profitably. Responsibilities - Serve as the primary point of contact and relationship manager for assigned client accounts - Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment - Ability to assist with logic for email + SMS campaigns and automation - Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc. - Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations - Work closely with the creative team to identify trends, share learnings, and recommend new strategies - Project coordination for new email triggers, transactional emails, and special projects - Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs Qualifications - Preference for bachelor’s degree - At least two years of experience in email marketing - At least one year of experience managing Email + SMS accounts and providing strategy - Hands-on experience with Klaviyo / Postscript / Attentive - Experience segmenting email and SMS lists - Client relationship management experience - Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams - Excellent communication and analytical skills - Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks - Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment - Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams Additional Information - This is a fully remote role. Candidates must be able to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones. - Homestead Studio is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. - Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. - We strongly encourage applicants to answer questions in their own words. While tools like ChatGPT can be helpful for organizing or polishing your thoughts, it is very easy to recognize when responses are copied and pasted without personalization. Candidates who use AI in that way are typically less successful in our process. Please treat your responses as an opportunity to show us how you think and communicate.