• Lead social media strategy and execution for gaming marketplace initiatives, ensuring alignment with overall brand voice, social strategy, and business objectives. • Partner cross-functionally with Marketplace, Product Marketing, and Integrated Marketing teams to translate priorities and campaign goals into actionable social plans. • Develop strategic briefs and content recommendations that guide creative teams in producing culturally relevant, high-performing social content. • Manage day-to-day social operations, including content planning, editorial calendar oversight, copywriting, publishing, community engagement, and light moderation. • Identify and activate timely cultural trends, platform innovations, and creator ecosystem opportunities to drive authentic audience engagement. • Create and elevate content at scale, highlighting creators, user-generated content, and community moments to increase discovery and sustained interest. • Track, analyze, and report on social performance metrics, leveraging data-driven insights to optimize campaigns and demonstrate measurable impact against business goals.

• Responsible for directing technical work on projects. • Performs a variety of analyses and prepares appropriate documentation. • Prepares and makes briefings and presentations. • Leads team in on-site management of installations. • Works independently and installs, operates, maintains, configures, troubleshoots, and repairs IT systems devices, circuits, cables, components, software, and end-user devices, components, software, and connectivity. • Assists in the development and management of project plans. This includes the review of task performance and work products for correctness, for adherence to design concepts and user requirements, and for progress in accordance with schedules. • Coordinate with Infrastructure Engineering team to review technical drawings, validate cable plans and coordinate cable and or power infrastructure specifics as it relates to installation of LAN hardware. • Coordinates with the Vendor PM, COTRs, and government user representatives to ensure accurate solutions and user satisfaction on technical matters.

• Develop a deep understanding of the products • Create high-quality technical videos and written content in an environment with changing priorities and tight deadlines • Create interactive self-guided training courses using video and written content • Analyze stories, requirements, use the products, and communicate with SMEs and stakeholders to gather information for content creation • Manage multiple projects from beginning to end • Create content independently and in collaboration • Use best practices and consistency in content creation • Gather documentation review feedback and implement improvements • Participate in documentation planning, publishing, process refinement, and improvement initiatives

• Collaborates with the entire Marketing team in the development and implementation of innovative and strategic employee communications designed to support Geisinger’s strategic plan. • Performs analyses and prepares reports for use in the planning process. • Gathers and interprets primary data accumulated through experience, personal relationships, employee forums, focus groups, surveys, etc. that enable the department and Human Resource leadership to make informed decisions. • Writes, edits, and distributes content designed to increase awareness and understanding among employees and providers on a variety of organizational priorities and initiatives. • Ensures quality standards are maintained. • Co-develops and implements innovative strategies, solutions, and programs designed to support Geisinger’s employee engagement and internal communications goals. • Ensures that employee and internal communications programs capitalize on the integrated nature of the department. • Engages and educates department colleagues to ensure that all activities make the best use of colleagues’ talents, tools and expertise. • Acts as a consultant and makes recommendations to clinical and administrative leaders. • Effectively represents them within Geisinger. • Responsible for understanding strategic plans and goals. • Helps establish and maintain budgets. • Tracks and reports return on investment. • Identifies and effectively communicates strategic opportunities or threats in a timely and credible manner. • Collaborates on the interpretation of data and understands and responds to communications trends. • Generates innovative solutions and ideas that support Geisinger’s mission. • Leads specific, department-wide initiatives that contribute to the success of the department but may not be directly related to his and her day-to-day areas of responsibility. • Works effectively with external vendors: advertising and Public Relations agencies, writing consultants, benefits communications consultants, strategic communications experts, information services vendors, printers, mail houses, videographers, photographers, etc.