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Binance.US

Buy & sell 150+ cryptocurrencies with low fees, dedicated support, and top-ranked security.

Senior Marketing Manager, Activation & Retention

Customer Retention SpecialistCustomer SuccessFull TimeRemoteSeniorTeam 201-500Since 2019H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

18 hours ago

Salary

$150K - $175K / year

Seniority

Senior

Bachelor Degree8 yrs expEnglish

Job Description

Senior Marketing Manager, Activation & Retention

Binance.US

• Own performance across the onboarding and funding funnel, with primary responsibility for improving registration-to-first-deposit conversion, increasing funded users, reducing time-to-first-deposit, and accelerating first trade activity. • Develop and execute lifecycle marketing programs across email, push notifications, in-app messaging, and other owned channels to drive customer activation, funding, engagement, and retention. • Design, launch, and optimize incentive programs including deposit promotions, referral campaigns, activation offers, re-engagement campaigns, and other initiatives that drive profitable customer growth. • Establish and scale a rigorous experimentation program, continuously testing messaging, offers, audience segmentation, timing, channel mix, and customer journeys to improve conversion, retention, and business outcomes. • Analyze customer behavior, funnel performance, cohort trends, and campaign effectiveness to identify growth opportunities and prioritize high-impact initiatives. • Partner with Product and Analytics teams to identify onboarding and funding friction points, influence roadmap prioritization, and improve conversion throughout the customer journey. • Develop customer segmentation strategies and personalized engagement programs that increase repeat deposits, trading activity, customer retention, and customer lifetime value. • Build reporting frameworks and executive-level insights tied to key business metrics including first-time deposits, depositing users, assets on platform, first trades, repeat deposit and trading behavior, retention, and customer lifetime value. • Provide day-to-day leadership, coaching, prioritization, and development support to associate team members, ensuring high-quality execution across lifecycle campaigns and customer engagement programs. • Serve as the marketing owner for activation and retention strategy, influencing cross-functional initiatives that drive sustainable customer and revenue growth.

Job Requirements

  • Bachelor’s degree in Marketing, Business, Economics, Analytics, Communications, or a related field.
  • 8+ years of experience in lifecycle marketing, retention marketing, CRM marketing, customer engagement, activation marketing, growth strategy, or related marketing disciplines within fintech, cryptocurrency, financial services, gaming, marketplaces, or other high-growth digital businesses.
  • Proven experience owning customer activation, conversion, retention, engagement, or monetization KPIs and delivering measurable business impact.
  • Demonstrated success improving onboarding, funding, purchase, subscription, transaction, or first-conversion funnels through marketing-led initiatives.
  • Strong analytical capabilities with experience leveraging customer data, funnel analysis, cohort analysis, and performance reporting to inform growth strategies and business decisions.
  • Deep understanding of customer lifecycle management, behavioral marketing, customer segmentation, personalization, and journey orchestration.
  • Experience developing and optimizing promotional, incentive, referral, and retention programs, including measurement of incremental performance and ROI.
  • Strong experimentation mindset with hands-on experience designing and evaluating A/B tests, holdout testing, customer segmentation tests, and campaign optimization initiatives.
  • Experience with marketing automation, CRM platforms and customer engagement tools such as Braze, Iterable, HubSpot, or equivalent.
  • Strong communication and stakeholder management skills, with the ability to influence decisions across multiple teams and levels of the organization.
  • Self-starter who thrives in fast-paced environments, demonstrates strong ownership, and is comfortable operating in a growth-oriented, highly regulated industry.
  • Passion for cryptocurrency, financial technology, trading products, and customer-centric growth strategies preferred.

Benefits

  • Unlimited PTO (for salaried FTE roles)
  • 12 weeks fully paid Parental Bonding Leave
  • Mental wellness benefits
  • Free 1:1 virtual visits with a licensed mental wellness professional
  • Comprehensive competitive health benefits
  • Fully remote, cameras-on culture with work-from-home equipment reimbursements available to new hires
  • Annual professional development budget
  • Free 1:1 virtual visits with a career coach
  • 401k plan with employer match

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