Associate Manager, Consumer Retention
Location
Canada
Posted
1 day ago
Salary
$113K - $141K / year
Seniority
Mid Level
Job Description
Associate Manager, Consumer Retention
DoorDash
• Own Canada Core Marketplace lifecycle strategy — develop and execute CRM programs that drive engagement, retention, and resurrection for DoorDash's core Canadian customer base • Build end-to-end campaigns — manage audience segmentation, targeting, creative briefing, QA, launch, and post-campaign reporting within Braze • Design and iterate on customer journeys — build trigger-based and always-on CRM programs that meet customers at key moments in their lifecycle (e.g. onboarding, re-engagement, win-back) • Partner cross-functionally — collaborate with Product, Analytics, Promo Strategy, Creative Studio, and Marketing Ops to deliver cohesive lifecycle programs • Analyze and optimize — review campaign and program performance with analytics partners, identify trends, and translate findings into actionable improvements • Stay current on best practices — bring relevant learnings on lifecycle marketing, retention strategies, and CRM innovation to the broader team
Job Requirements
- 4+ years of experience in CRM or lifecycle marketing
- Deep familiarity with CRM technology including ESPs and marketing automation platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud)
- Analytical mindset with strong attention to detail
- Strong writer and communicator
- Basic knowledge of SQL, HTML, and data visualization platforms (e.g. Tableau, Periscope)
- Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics
- Extremely organized, dependable, self-motivated, and ability to multi-task
- Bachelor's degree or equivalent experience
Benefits
- paid time off
- paid parental leave
- wellness benefit
- several paid holidays
- medical benefits
- dental benefits
- vision benefits
- disability insurance
- basic life insurance
- RRSP with employer match
- mental health program
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