• Organic Lead Generation (30%) • Execute content marketing and SEO strategies to drive inbound leads • Optimize website content and landing pages for conversion • Build and nurture our LinkedIn organic presence • Track and improve lead attribution across all channels • Event Research & Execution (30%) • Research and identify 24+ annual events where our target audience gathers • Coordinate event participation from pre-planning to post-event follow-up • Work with our field marketer to maximize event ROI • Create event assets, booth materials, and follow-up campaigns • Product Marketing (25%) • Translate product features into compelling value propositions for CMOs and event heads • Develop case studies, testimonials, and customer success stories • Create sales enablement materials (one-pagers, pitch decks, competitive battle cards) • Support the repositioning of Premagic from 'photo gallery' to 'enterprise platform' • Social Media & Community (15%) • Manage LinkedIn company page and engage with industry conversations • Create and schedule social content that resonates with event marketing professionals • Monitor industry trends and translate them into content opportunities • Build relationships with event industry influencers and communities

• Own TelyRx’s end-to-end lifecycle strategy across the full patient journey, from first order to long-term retention • Design and execute programs that materially impact LTV, repeat rate, refill adoption, and cohort performance • Partner closely with Performance, Product, CX, and Analytics to ensure lifecycle is embedded into growth strategy • Own all email and SMS strategy, execution, and optimization—including transactional, refill, educational, and promotional programs • Build segmentation frameworks based on behavior, condition type, purchase cadence, and product mix • Own lifecycle strategy for TelyWell Rewards and the referral program • Lead lifecycle-driven direct mail initiatives where they support retention, refills, or high-value cohorts • Own lifecycle KPIs including retention, repeat purchase rate, LTV, churn, engagement, and cohort health • Build clear reporting that connects lifecycle activity directly to revenue outcomes

• Work with senior leadership to determine KPIs • Establish yourself as a dynamic event marketer • Own and execute the yearly conference calendar • Produce detailed proposals for events • Oversee all event operations and initiatives • Manage all pre-event and post-event training • Develop strong relationships with association contacts

• Minimize Partner Churn: Partner with Customer Success and Product to identify early indicators of partner risk (e.g., low adoption, stalled onboarding, declining usage) and design proactive lifecycle programs that reinforce value, accelerate time-to-value, and reduce churn. • Drive Product Adoption & Retention: Create targeted programs to increase the adoption of core Peek Pro features and new innovations like Peek Copilot. Develop strategies to proactively identify at-risk partners and implement retention-focused initiatives. • Partner Journey Mapping: Develop a deep understanding of the Peek Pro partner lifecycle, from onboarding and initial setup to feature adoption, expansion, and advocacy. Identify key milestones, potential friction points, and opportunities for engagement. • Lifecycle Campaign Development: Design, build, and optimize multi-channel marketing campaigns (email, in-app messaging, webinars, etc.) tailored to different partner segments and lifecycle stages. • Personalization at Scale: Leverage partner data and behavioral insights to create personalized, relevant, and timely communications that help partners get the most value out of Peek Pro. • Cross-Functional Collaboration: Work closely with Customer Success, Product Marketing, Sales, and Support teams to ensure a cohesive and seamless partner experience. Establish feedback loops to bring partner insights back into the organization. • Performance Analysis & Reporting: Define key performance indicators (KPIs) for partner retention, adoption, and engagement. Regularly analyze campaign performance, report on results, and use data to drive continuous improvement.