• Lead, coach, and develop a team of Sales Development Representatives (SDRs) through regular feedback, performance reviews, and career development planning. • Set clear performance expectations and hold team members accountable to defined goals and key performance indicators (KPIs). • Monitor individual and team performance, addressing gaps through coaching plans and continuous improvement initiatives. • Ensure consistent execution of sales development processes, including lead qualification, early engagement, and event-generated leads. • Drive high-quality pipeline generation by ensuring SDRs consistently source and schedule qualified meetings with target prospects. • Conduct regular one-on-one meetings to review call activity, written communications, and performance data. • Analyze activity, conversion, and pipeline data to identify trends, coaching opportunities, and process improvements. • Partner with Sales leadership to design and execute effective sales development strategies aligned to revenue goals. • Collaborate cross-functionally with Sales, Marketing, Enablement, and Specialty General Managers to ensure alignment, messaging consistency, and smooth lead handoff. • Leverage Salesforce and analytics tools to track performance, report results, and inform data-driven decision making. • Proactively share insights and recommendations with stakeholders to improve pipeline health and team effectiveness. • Recruit, interview, hire, and onboard new SDRs, creating a supportive and inclusive team environment. • Reinforce sales enablement training and ensure team readiness across product knowledge, sales skills, and market focus areas. • Foster ongoing learning through coaching, team meetings, and skill development initiatives. • Build a motivating team culture through recognition, communication, and engagement. • Maintain visibility into team performance through dashboards and reporting. • Forecast SDR pipeline contribution and adjust strategies to address gaps. • Model company values by demonstrating accountability, adaptability, effective communication, customer focus, and results-driven leadership.

• Execute 125 daily touchpoints (125 calls, 125 emails, targeting cold leads from a provided lead list). • Schedule 25 qualified appointments per month with prospects. • Maintain accurate records in the CRM system, ensuring all leads are properly tracked and updated. • Follow up consistently on previous outreach to maximize conversion rates. • Coordinate with closers and Account Executives to ensure smooth handoffs of scheduled appointments. • Share insights from prospect interactions to refine messaging and improve team performance. • Participate in daily morning huddles to review numbers, share wins, and discuss challenges. • Submit end-of-day reports, detailing activities, results, and next steps. • Complete all training sessions to master outreach strategies, scripts, and objection handling. • Actively seek feedback to continuously improve performance and skills.

• You open doors, identify the right contacts, and deliver qualified appointments. • Most of your day consists of real conversations with real people — not endless email ping-pong. • In conversations you uncover pain points and determine whether we're a good fit.

• Execute high-volume outbound prospecting through cold calls, email campaigns, LinkedIn outreach, and SMS • Research and identify ecommerce brands that fit the ideal customer profile • Generate new opportunities through strategic outbound efforts • Follow up with inbound leads quickly and professionally • Qualify prospects based on predefined criteria including revenue, ad spend, growth stage, and business needs • Book discovery calls and sales meetings for Account Executives using established processes • Handle initial objections and keep prospects engaged throughout the scheduling process • Maintain accurate CRM records, notes, and activity tracking • Consistently hit weekly and monthly outreach, meeting-setting, and pipeline KPIs • Share regular updates on activity, pipeline progress, and key prospect insights • Collaborate closely with the sales team to improve messaging, targeting, and campaign performance