Title: Retail Marketing Specialist II- DTC & Wholesale Location: Carlsbad, California, United States of America Job Description: *This is a hybrid role based out of our HQ in Carlsbad, CA. In-office expectation is 3 days a week*. ABOUT THE POSITION As a member of the Retail Marketing team, the Retail Marketing Specialist supports the execution of measurable traffic and sales-driving programs, including business-to-business (B2B) programs, special events, and community partnerships across our DTC and Wholesale accounts. HOW YOU’LL MAKE A DIFFERENCE - Development and produce DTC & Wholesale in-store graphics, signage, window displays, trade shows, as well as all printed branded-environment graphics (showrooms & facilities), and branding assets. Works closely with Retail Marketing Director to implement seasonal strategies. - Work with internal teams to develop key in-store marketing initiatives inclusive of signage and event activations. - Support experiential activations, partnering with Brand Leadership to bring the brand to live in three dimensions with modular solutions that enable mobile activation. Inclusive of new store openings, community events, key account retail events. - Oversee the development of sell-in materials for retail and wholesale channels and directs the implementation of such programs. - Develop and deploy Visual Merchandising standards seasonally, with an eye toward innovating and bringing prAna to life in market-relevant, consumer-engaging ways. - Ensure accurate fixture forecasting and inventory management is consistently maintained & within budgetary parameters. Communicate execution plans and budgetary status regularly, to maintain accurate information internally. - Communication: A key accountability is to communicate effectively and efficiently across Retail, Sales, Marketing & Creative. Participates in integrated brand marketing and category meetings to interpret, translate, and communicate retail marketing strategic and creative direction. - Partner closely with the Art Director and Sales Team to manage wholesale assets, trade show deliverables, in-store visuals, and fulfill visual merchandising needs for key accounts and initiatives. YOU ARE - Able to establish and maintain schedules by prioritizing heavy workloads and multiple seasons overlapping. - A problem-solving solver, able to work on multiple projects at a time. - Able to maintain a professional demeanor and openness to new ideas and change - A self-starter that thrives in opportunities to create new systems and best practices. - Eager to support a growing wholesale business through the lense of marketing and events - Excited to contribute to the rapid expansion of prAna retail. YOU HAVE - Associate degree brand marketing or equivalent relevant experience is required. - 5+ years of relevant retail brand marketing experience, including briefing seasonal assets, experience supporting wholesale accounts, tradeshows and sales meetings. - Working knowledge of programs: Word, Excel, PowerPoint, Outlook & Adobe Photoshop - Knowledge of product storytelling, retail marketing and creation of account sell in tools. - Ability to travel for occasional tradeshows and retail events. - Advanced interpersonal skills, including the ability to quickly build relationships - Able to travel 25% of the time. This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter. Hiring Range: $67,750 - $99,737 *Pay decisions are determined by multiple factors, including what the market is paying, a candidate’s capabilities and skills, years of experience ,and internal equity At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available. If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.

• coordinate and provide professional level marketing and advertising support to assigned franchisees within a specific region • Support brand marketing team and franchisees in campaign development and execution • Provide regional marketing campaign support • Develop standard and/or customized point of purchase (POP) • Work with marketing leadership team to develop and execute campaign communication • Establish high-quality, low-cost providers and develop dependable vendor relationships • Analyze data and provide report to management • Coordinate and monitor campaign expenses, purchase orders and invoicing • Digital menu board content execution • Manage marketing internal and external issue resolution from operators, vendors, colleagues, and consumers • Provide support to marketing teams (and cross functional teams as needed) on special projects

Role Description The Marketing Specialist creates, distributes, and manages content to support marketing goals and brand awareness. This role implements content strategies and tracks content performance to optimize efforts and maximize ROI. Essential Functions - Content Creation and Management - Assist the Director of Integrated Engagement in developing and implementing a content strategy that aligns with overall business objectives. - Produce high-quality content, including for events, blog posts, social media updates, videos, and other formats. - Manage and create content for monthly sustainer program and other email marketing. - Maintain a style guide to ensure brand consistency across all content. - Optimize content for SEO and readability. - Assist in the creation and implementation of the organization’s internal communication. - Work closely with the Social Media Manager to develop and implement a content distribution strategy. - Monitor content performance and make adjustments to optimize strategies based on data insights. - Tailor messaging for various audience segments, ensuring tone, style, and clarity are aligned with organizational goals. - Support campaign planning with creative concepts, taglines, and storytelling elements. - Lead content production for event campaigns, including writing or editing emails for event invitations, reminders, confirmations, and follow-ups, as well as content for event microsites or printed materials. - Performance Analysis and Reporting - Track key performance indicators (KPIs) such as website traffic, social media engagement, lead generation, and conversion rates. - Analyze data to identify areas for improvement and make data-driven decisions about content strategy. - Write with conversion and engagement in mind, optimizing copy based on data and audience insights. Supervisory Responsibility - No supervision requirements. Other Duties - Attend and participate in a variety of meetings and task force groups as directed and maintain required level of knowledge pertaining to operating procedures, requirements, processes, and policies. - Lead and or participate in projects or task force groups that focus on issues having organization-wide impact. - Collaborate with other marketing team members to align content with overall marketing campaigns. - Stay up-to-date on the latest trends and best practices in content marketing. - Perform or assist with any assignments as required or directed. Qualifications - Strong faith in Jesus Christ as Savior; God-honoring lifestyle. - Passion for the Word of God and provision of the Word for every people group. - Championing Seed Company’s vision, mission, and values. - Bachelor’s Degree in Communications, Marketing, Journalism, English, or a related field. - 2-5 years of professional copywriting experience, preferably in a marketing or agency environment. - Exceptional writing, editing, and storytelling skills across short- and long-form formats. - Strong understanding of marketing funnels, digital content best practices, and audience targeting. - Ability to manage multiple deadlines in a fast-paced, collaborative environment. - Excellent verbal and written communication skills. - Assists team members when needed to accomplish team goals. - Empathy-driven, humble, collaborative work ethic. - Solutions-oriented approach to work, relationships, and team members. - Demonstrated ability to produce clear, compelling content on tight deadlines. - Able to multitask, prioritize, and manage time efficiently. - Self-motivated and self-directed. - Ability to work independently or as an active member of a team. - Interaction with remote team members and other staff using Slack, Zoom, or other communication tools as required for the sake of collaboration and team building. Benefits - Health insurance coverage. - Flexible Spending Account – medical and dependent care. - Health Reimbursement Arrangement – medical, dental, and vision. - 403b plan participation with 6% company match. - 160 hours accrued vacation and 80 hours of sick time per year. - Education assistance after one year of service. - Parental leave after one year of service. - Voluntary dental and vision insurance. - Employer-sponsored term life, short-term, long-term, and AD&D coverage.

Role Description We're scaling our field team fast, and you'll be the operational backbone of our global events program. You'll quarterback event planning and execution: - Coordinating with venues and vendors - Managing logistics, communications, and all the details that separate good events from great ones You'll spend time on the ground at major conferences, trade shows, and field events, actively pulling people into our booth and representing Daylight. We are looking for someone who brings fresh ideas on how to elevate our presence in the field, whether that's how we set up, engage attendees, or show up as a brand. As we scale, you'll take on more ownership of individual events. If you're scrappy, organized, and energized by moving fast without losing the details, we'd love to talk! What You’ll Do: - Assist in end to end planning and executing events globally, coordinating event materials across programs. - Manage event platform logistics, deliverables, deadlines, and exhibitor service kits for conferences and trade shows. - Work the booth at major events: handle setup, ensure everything is polished and ready, actively engage attendees, scan badges, and set up follow-up conversations. - Support content creation for events including landing pages, social cards, invites, and signage while staying in sync with the brand and design team to keep all materials current and on-brand. - Create event briefs with program details that set everyone up to execute smoothly. Communicate regularly with the onsite team before every event to prep them on booth setup, materials inventory, logistics, goals, and key messaging. - Manage event inventory by tracking what exists, flagging what needs reordering, retiring outdated materials, and ensuring nothing gets scrambled at the last minute. - Work with shipping vendors to manage timelines, carrier relationships, and delivery confirmation so materials arrive on time and in full. - Assist in event follow-up: lead list scrubbing and upload, documentation of event feedback, follow-up communications as needed, tracking event performance metrics. - Track and reconcile field marketing expenses, maintain accurate records for budget reporting, and keep event documentation organized and up-to-date: calendars, staffing plans, event briefs, shipments, vendor contacts, and attendee lists. - Triage internal requests for branded materials and event support, setting clear expectations on timelines and following through. Qualifications - 2+ years in field marketing, events, or something similar where you owned the operational & execution side of events. - Willingness to travel 30-40% of the time for key field programs and industry events. - Proven ability to work multiple projects and stakeholders. - Worked cross-functionally with multiple teams: sales, partner, vendors, brand, and leadership. - Obsessed with details, documentation, and strong communication. - Thrive working fully remote across time zones in a fast-moving environment. Nice to have - Experience in the cybersecurity industry. - Familiar with major industry events: Black Hat, RSA, Gartner conferences, or similar. - Hands-on experience with Hubspot, Salesforce, Notion, Popl.