• Work closely with our MTA & MMM data from our third party vendors and use the information to provide data-driven recommendations to our paid media team • Evaluate performance data at the channel and vendor level, proactively identify opportunities to improve marketing campaign performance, customer segmentation, and overall marketing effectiveness through data analysis • Own site funnel analytics to identify drop off points and areas of opportunity • Write complex SQL queries to extract, transform, and analyze large datasets from various sources. • Design, develop, and maintain robust and scalable data models and dashboards in Looker using LookML to provide clear and accessible insights. • Collaborate closely with marketing stakeholders to define key metrics, build reports, and develop data-driven recommendations. • Setting up and analyzing A/B testing site growth experiments • Be able to analyze and validate lift test scoping & results from 3rd party vendors as well as be able to run incrementality and geo lift tests on own when required • Works on and executes a wide range of analytics requests related to CRM performance, customer retention, and lifetime value analysis. • Communicate analytical findings and insights effectively to both technical and non-technical audiences through clear visualizations and presentations. • Maintain data integrity and ensure the accuracy and reliability of marketing data and reporting. • Stay up-to-date with the latest trends and best practices in marketing analytics and data visualization.

• Organic Lead Generation (30%) • Execute content marketing and SEO strategies to drive inbound leads • Optimize website content and landing pages for conversion • Build and nurture our LinkedIn organic presence • Track and improve lead attribution across all channels • Event Research & Execution (30%) • Research and identify 24+ annual events where our target audience gathers • Coordinate event participation from pre-planning to post-event follow-up • Work with our field marketer to maximize event ROI • Create event assets, booth materials, and follow-up campaigns • Product Marketing (25%) • Translate product features into compelling value propositions for CMOs and event heads • Develop case studies, testimonials, and customer success stories • Create sales enablement materials (one-pagers, pitch decks, competitive battle cards) • Support the repositioning of Premagic from 'photo gallery' to 'enterprise platform' • Social Media & Community (15%) • Manage LinkedIn company page and engage with industry conversations • Create and schedule social content that resonates with event marketing professionals • Monitor industry trends and translate them into content opportunities • Build relationships with event industry influencers and communities

• Own TelyRx’s end-to-end lifecycle strategy across the full patient journey, from first order to long-term retention • Design and execute programs that materially impact LTV, repeat rate, refill adoption, and cohort performance • Partner closely with Performance, Product, CX, and Analytics to ensure lifecycle is embedded into growth strategy • Own all email and SMS strategy, execution, and optimization—including transactional, refill, educational, and promotional programs • Build segmentation frameworks based on behavior, condition type, purchase cadence, and product mix • Own lifecycle strategy for TelyWell Rewards and the referral program • Lead lifecycle-driven direct mail initiatives where they support retention, refills, or high-value cohorts • Own lifecycle KPIs including retention, repeat purchase rate, LTV, churn, engagement, and cohort health • Build clear reporting that connects lifecycle activity directly to revenue outcomes

• Work with senior leadership to determine KPIs • Establish yourself as a dynamic event marketer • Own and execute the yearly conference calendar • Produce detailed proposals for events • Oversee all event operations and initiatives • Manage all pre-event and post-event training • Develop strong relationships with association contacts