Associate Manager, Consumer Retention Marketing

Location

Canada

Posted

23 days ago

Salary

$113K - $141K / year

Seniority

Mid Level

Bachelor Degree4 yrs expEnglishCloudSQLTableau

Job Description

Associate Manager, Consumer Retention Marketing

DoorDash

• Own Canada Core Marketplace lifecycle strategy — develop and execute CRM programs that drive engagement, retention, and resurrection for DoorDash's core Canadian customer base • Build end-to-end campaigns — manage audience segmentation, targeting, creative briefing, QA, launch, and post-campaign reporting within Braze • Design and iterate on customer journeys — build trigger-based and always-on CRM programs that meet customers at key moments in their lifecycle (e.g. onboarding, re-engagement, win-back) • Partner cross-functionally — collaborate with Product, Analytics, Promo Strategy, Creative Studio, and Marketing Ops to deliver cohesive lifecycle programs • Analyze and optimize — review campaign and program performance with analytics partners, identify trends, and translate findings into actionable improvements • Stay current on best practices — bring relevant learnings on lifecycle marketing, retention strategies, and CRM innovation to the broader team

Job Requirements

  • 4+ years of experience in CRM or lifecycle marketing
  • Deep familiarity with CRM technology including ESPs and marketing automation platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud)
  • Analytical mindset with strong attention to detail
  • Strong writer and communicator
  • Basic knowledge of SQL, HTML, and data visualization platforms (e.g. Tableau, Periscope)
  • Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics
  • Extremely organized, dependable, self-motivated, and ability to multi-task
  • Bachelor's degree or equivalent experience.

Benefits

  • DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees, that includes paid time off, paid parental leave, wellness benefit and several paid holidays.
  • Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, an RRSP including an employer match, and a mental health program, among others.
  • To learn more about our benefits, visit our careers page here.

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