Role Description We’re looking for an experienced SEO Lead to oversee strategy and execution across multiple client accounts in a fast-paced, collaborative environment. This is a hands-on role for someone who enjoys both strategic thinking and execution. You’ll work closely with clients, content teams, developers, and designers to drive rankings, traffic growth, and measurable business outcomes. We’re looking for someone who combines strong SEO fundamentals with a forward-thinking mindset. The ideal candidate stays informed on emerging trends in AI-driven search, including AI Overviews, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and the evolving ways users discover information online. This role may manage one or more SEO team members and serves as a key leader within our growing SEO department. What You’ll Do - Develop and execute SEO strategies that drive rankings, organic traffic, lead generation, and business growth - Serve as the primary point of contact for assigned client accounts - Collaborate with content, development, and design teams to execute SEO initiatives - Create and manage long-term content and optimization roadmaps - Monitor rankings, traffic, conversions, and business outcomes - Identify and resolve technical SEO issues - Manage and optimize Google Business Profiles and local SEO initiatives - Analyze competitors, industry trends, and search opportunities - Stay ahead of Google algorithm updates and changes in search behavior - Evaluate the impact of AI-driven search experiences and recommend strategic adjustments - Present findings, recommendations, and performance updates to clients and internal stakeholders - Mentor and support junior SEO team members when applicable Qualifications - 4+ years of SEO experience managing competitive SEO campaigns and client accounts - Bachelor’s degree preferred in Marketing, Communications, Business, or a related field - Strong understanding of technical SEO, content strategy, local SEO, and on-page optimization - Experience managing multiple SEO projects or client accounts simultaneously - Experience using Ahrefs, SEMrush, Screaming Frog, Google Analytics, Google Search Console, Google Trends, and Google Business Profile - Strong analytical and problem-solving skills - Experience communicating directly with clients and presenting recommendations Preferred Qualifications - Agency experience - Experience working with law firms or legal marketing clients - Experience managing or mentoring SEO team members - Familiarity with E-E-A-T principles and content strategy development - Knowledge of AI-driven search trends, AI Overviews, AEO, GEO, and emerging search technologies - WordPress experience Who You Are - Results-oriented and accountable - Curious and committed to continuous learning - Comfortable balancing strategy and execution - Detail-oriented without losing sight of business outcomes - Strong communicator who can simplify complex SEO concepts - Adaptable in a fast-moving environment - Passionate about search marketing and staying ahead of industry changes What Success Looks Like - Client rankings, traffic, and lead generation consistently improve - Technical SEO issues are proactively identified and resolved - Clients view you as a trusted strategic partner - SEO initiatives are executed efficiently and effectively - Team members and stakeholders have confidence in your recommendations - The agency stays ahead of industry trends, algorithm updates, and emerging search technologies Benefits - 401(k): Match 100% of employee contributions up to 4% - Unlimited Manager-Approved Paid Time Off - Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month) - Dental & Vision Insurance: Guardian - Company-provided MacBook - Fully Remote Work Authorization Candidates must be authorized to work in the United States without current or future sponsorship requirements. At this time, RR Digital is unable to provide visa sponsorship or employment-based immigration support for this role.

• GEO & AI Search Visibility: Розробка та впровадження стратегії оптимізації сайту для ШІ-асистентів. Формування високої цитованості бренду, щоб банк потрапляв у топи відповідей генеративних пошуковиків • Agentic Readiness сайту: Адаптація технічної структури та контенту сайту під вимоги веб-краулерів ШІ. Оптимізація семантичної розмітки (Schema.org), створення чіткої та структурованої архітектури даних, яку легко зчитують та інтерпретують AI-агенти • Link Building & Crowd Marketing: Побудова якісного, природного профілю посилань. Активна робота з профільними форумами, фінансовими агрегаторами та Q&A-майданчиками (Reddit, Quora, локальні платформи) для формування позитивного контексту навколо бренду • Контентна експертиза: Контроль створення контенту, який не просто закриває ключові слова, а є авторитетним джерелом знань для LLM-моделей

• Analisar o desempenho dos sites e identificar oportunidades de melhoria; • Aplicar boas práticas de SEO técnico e de conteúdo; • Implementar otimizações em páginas, estrutura e performance; • Utilizar ferramentas como Google Analytics, Search Console, Semrush e Ahrefs; • Produzir relatórios com resultados, insights e recomendações; • Colaborar com times de conteúdo, mídia e produto na definição de estratégias; • Apoiar outras áreas na disseminação das boas práticas de SEO; • Participar de reuniões de alinhamento com clientes e equipes internas; • Acompanhar metas, indicadores e evolução dos projetos.

• You are responsible for search intelligence, content architecture and demand capture — the foundations everything else is built on. • You think in search mechanics, content architecture and discoverability signals, and translate these into language a strategist can take directly into client conversations. • You conduct keyword and opportunity analyses to identify where demand exists and whether it is winnable. • You own LLMO / GEO / AI discoverability analyses — how customers surface via LLMs, not just Google. • You map the competitive landscape and prioritize markets and verticals based on real search behaviour. • You decide which content types serve demand capture versus demand generation, with a sharp focus on BOFU and comparison content as the highest-revenue organic assets.