• You are responsible for search intelligence, content architecture and demand capture — the foundations everything else is built on. • You think in search mechanics, content architecture and discoverability signals, and translate these into language a strategist can take directly into client conversations. • You conduct keyword and opportunity analyses to identify where demand exists and whether it is winnable. • You own LLMO / GEO / AI discoverability analyses — how customers surface via LLMs, not just Google. • You map the competitive landscape and prioritize markets and verticals based on real search behaviour. • You decide which content types serve demand capture versus demand generation, with a sharp focus on BOFU and comparison content as the highest-revenue organic assets.

• Maintain content for a leading German news website within the CMS • Optimize content for search engines according to SEO guidelines and quality standards

• Lead all SEO strategy and execution across Hard Rock Digital's portfolio — sportsbook, casino, and ancillary products — spanning every active and upcoming market • Own Hard Rock Digital's strategy for visibility in AI-powered search surfaces — including ChatGPT, Perplexity, Google AI Overviews, and emerging answer engines • Define and execute content strategies across web and mobile that serve both user intent and algorithmic performance • Bring a search-informed perspective to external content channels • Own the technical SEO roadmap in partnership with Engineering and Product

• Support the ongoing development of our online shop • Implement small frontend adjustments • Assist with SEO optimizations for product and category pages • Provide technical support for landing pages, tracking and site structure • Maintain and optimize content with a focus on search engines and user experience • Analyze rankings, keywords and website performance • Support UX and conversion optimizations