Role Description We are looking for a detailed-oriented Digital Ad Buyer & Quality Control specialist to join our team. This role requires a strong balance of high attention to detail, precision accuracy, and hands-on digital advertising expertise. Initially, you will focus heavily on quality control—ensuring campaigns are built perfectly to specification and monitoring communications. Over time, your responsibilities will expand into actively building and launching ad campaigns. Qualifications - Deep knowledge of strategy and hands-on ad buying experience across Meta, TikTok, and Google. - High attention to detail and exceptional accuracy in campaign execution. - Excellent English communication skills. - Ability to monitor internal and client communications effectively to adapt to real-time updates. Requirements - Ensure that ad campaigns are built properly to specification, maintaining high attention to detail and accuracy. - Watch client and internal communications closely to stay updated on the latest information and requirements. - Audit and review active campaigns, catching and fixing mistakes immediately. - Later, take on building and launching ad campaigns across multiple channels. Benefits - Remote work opportunity. - Full-time position. - Compensation of $3,000 USD/month.

Role Description - Daily oversight of primary marketing channels: PPC, Paid Social, Display, Paid Affiliate - Develop and manage strategic digital marketing initiatives focused on paid lead generation - Establish and execute testing strategies for conversion rate and ROAS optimization - Identify new digital lead generation solutions, opportunities and partnerships to enhance and advance existing lead generation processes and initiatives - Source, establish and foster key vendor, contractor and vertical partner relationships - Drive innovation and growth opportunities across all channels to maximize lead volume with optimal lead quality - Analyze and report out campaign performance for management including KPIs, insights and digital marketing metrics - Responsible for planning, managing and optimizing digital marketing budgets - Coordinate multiple resources; web developers, programmers, designers, agencies Qualifications - 4+ Years of PPC, CPC, CPM, CPL, Media Buys. Retargeting Coordination a huge plus - 4+ Years of Google Adwords & Google Analytics - 4+ Years experience w/CRO tools, SEO, SEM, SMM, Mobile, SMS, Email - Proficient in MS Office (i.e. Excel, Word, PowerPoint) - Bachelor's degree in Marketing, Advertising, Business Management, Mass Communications, Journalism, Finance, Economics or similar required - Experience in educational marketing a huge plus - Fluency in Spanish a huge plus Requirements - Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. - Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws. - Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. - If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com. Benefits - Comprehensive and rewarding Total Rewards package designed to support and empower our employees. - Eligible to participate in the company’s discretionary incentive bonus program. - 5% Annual: Individual Target - $85,000.00 - $93,000.00 USD base pay range. Company Description Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

• Own and drive impactful digital marketing campaigns across the MEA region • Mapping customer journeys, creating campaigns, and optimizing conversion rates • Designing and monitoring email campaigns and ensuring efficient data flow between platforms • Coordinating with the EMEA marketing team to execute localized campaigns • Developing integrated demand generation campaigns across digital channels and tracking performance • Measuring campaign performance, providing insights, and optimizing conversion rates • Creating dashboards and reports for marketing decisions and supporting lead generation optimization • Managing the marketing automation platform, creating templates, and training teams • Evaluating market needs, researching trends, and ensuring compliance with data privacy regulations • Developing and executing the MEA Account-Based Marketing strategy • Collaborating with key account managers to create customized marketing plans and optimize campaigns

Role Description We are looking for a high-energy, data-obsessed leader to own and accelerate our digital presence in the annuity and wealth management ecosystem. The ideal candidate for Director of Digital Marketing will have extensive, hands-on experience building high-performing lead gen programs with a clear focus on driving engagement, conversions, and pipeline growth. If you are a creative thinker with technical expertise using modern digital tools and platforms across SEO, AEO, paid search and social, digital ads, and analytics, we want to hear from you. - Oversee the digital marketing ecosystem, including DPL websites (Webflow), Marketing Cloud, SalesLoft, Salesforce integrations, AI, social and search channels, and ad platforms. - Develop and execute comprehensive digital marketing strategies aligned with company goals, focusing on SEO, AEO, content marketing, and performance marketing. - Own multi-channel lead generation and conversion. - Analyze campaign data to assess effectiveness and identify opportunities for improvement using analytics tools such as Google Analytics and SQL queries. - Use actionable insights to drive informed budgeting, allocation, and campaign decisions. - Allocate and manage marketing spend across platforms and campaigns to ensure a positive return on investment. - Prepare and present reports to executive leadership. - Develop and manage vendor relationships. - Monitor industry trends to stay ahead of digital marketing innovations and incorporate best practices into strategies. Qualifications - 7+ years experience in B2B digital marketing and lead gen roles - Strong communication, collaboration, and consensus building skills - Comfortable working in a fast-paced environment with competing demands requiring high velocity execution - Ability to work cross-functionally to ensure timely delivery of projects while maintaining a high standard of quality - Proven experience as a digital marketing program leader with strong examples of successful campaigns across multiple channels - Deep understanding of conversion optimization techniques and performance marketing strategies - Expertise in SEO tools (Ahrefs), GA4, Google AdWords, Meta, LinkedIn Advertising, Content Management Systems (Webflow), HTML/CSS/JavaScript skills (preferred) - Experience with Marketing Cloud, SalesLoft, Salesforce and automation tools - Knowledge of SQL for data analysis and reporting purposes - Ability to analyze complex data sets to deliver actionable insights for ongoing testing and improvement of digital strategy and campaign performance Preferred - Annuity/insurance industry marketing experience is a major plus - Experience leveraging AI tools (i.e., Claude) to increase workflow and content creation/distribution efficiency - Knowledge of Asana and Microsoft Office Suite