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Product Marketing Lead
Location
United States
Posted
134 days ago
Salary
$200K - $245K / year
Seniority
Senior
Job Description
Product Marketing Lead
Builder.io
• Define and continuously refine Builder’s positioning as the AI product development platform, establishing a clear, durable, and differentiated narrative in the market. • Translate Context, Collaboration, and Trust into compelling enterprise value aligned to executive priorities such as velocity, capital efficiency, governance, and risk reduction. • Shape category language and competitive positioning against AI IDEs, AI prototyping tools, autonomous agents, and headless CMS platforms. • Own Builder’s analyst relations strategy, including executive briefings and proactive engagement with firms such as Gartner and Forrester. • Lead go-to-market strategy for major product releases, partnering with Product on packaging, pricing, and value communication. • Develop persona-specific messaging for engineering leadership, platform/frontend leaders, design system owners, product stakeholders, and marketing teams. • Equip Sales and Field teams with strategic positioning frameworks, executive narratives, objection handling, and competitive intelligence that increases win rates in complex enterprise cycles. • Establish clear ROI and value articulation that demonstrates throughput gains and engineering capacity recovery across Fusion and Publish. • Conduct win/loss and competitive analysis to continuously refine differentiation and messaging. • Act as a strategic thought partner across Product, Sales, Demand Gen, Content, and DevRel to ensure narrative alignment during product and market evolution.
Job Requirements
- 7+ years of experience producing content for B2B SaaS companies, with bonus points for experience in technically complex or developer-focused spaces.
- Experience defining category narratives, not just product messaging. Ability to simplify complexity without losing precision.
- Experience briefing or working with industry analysts and understanding how enterprise technology categories are evaluated and defined.
- Deep understanding of enterprise buying cycles, multi-persona sales motions, and competitive differentiation.
- Comfort engaging with engineering leaders and understanding modern frontend frameworks (React, Next.js, Vue), Git workflows, and AI-driven tooling.
- You can move from positioning doc to launch plan to sales enablement without losing clarity or momentum.
- Ability to build internal conviction around category-defining positioning, aligning Product, Engineering, and Revenue teams around a cohesive market story in a fast-moving environment.
Benefits
- Unlimited time off. 3 weeks is the minimum that we will ask you to take each year
- Mental health days. We encourage you to take at least one per quarter to recharge
- Paid parental leave. 12 weeks of full pay for the birth and care of a newborn child, or for the placement of a child for adoption or foster care
- $500 home office improvement budget. Help get what you need to be comfortable working in a digital-first environment
- $500 annual learning & development budget. Feel supported and empowered to continue developing your skills
- Co-working space reimbursement. Work from any WeWork at anytime with an All Access pass, or reimburse up to $300/month at another local co-working space
- Health Insurance. 100% employer-paid premiums for medical, dental, and vision insurance for employees, and 50% covered for eligible dependents
- Additional Insurance. Depending on location, Builder covers your life insurance, short- and long-term disability, and you'll have access to supplemental benefits like accident and critical illness insurance
- 401k (for US based team members). Contribute to your financial future
- Real equity. We have a four year vesting schedule with a one year cliff. We also have a ten (10!!) year exercise window 🌟 (yeah, we're pretty stoked about it!)
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