• Engage inbound and outbound leads generated by marketing campaigns, events, or your individual efforts. • Qualify prospects based on predefined criteria to determine fit and buying intent. • Execute structured, multi-touch outreach sequences across phone, email, and LinkedIn for prospects in your pipeline. • Conduct high-volume outbound activities daily to cold prospects within defined ICP verticals (healthcare, finance, manufacturing, technology, etc.). • Schedule discovery calls and meetings for the Account Executive (AE) team. • Re-engage dormant and recycled leads with fresh messaging tied to current campaigns or product updates. • Capture and document insights from prospect conversations about common pain points, objections, and competitive mentions.

• Identify, pursue, and secure new business opportunities within the live event production and audiovisual services market • Develop and expand relationships with corporations, associations, agencies, meeting planners, and event organizers • Build and maintain a strong sales pipeline through networking, prospecting, and outreach efforts • Generate revenue by closing new event production engagements and expanding existing accounts • Collaborate with internal production and operations teams to ensure seamless execution of secured projects • Cultivate long-term client relationships to support repeat business and strategic growth initiatives

• Become a technical subject matter expert on HealthSense high fiber wheat flour (trained by BSM). • Generate new business opportunities arising from a combination of incoming leads and proactive prospecting within a technical network. • Use technical skills and background to accelerate interest, initiate and accelerate development projects at target companies, by appealing to a range of audiences including marketing, R&D and innovation teams. • Proactively collaborate with internal commercial teams to identify opportunity spaces to pursue and to support new business pitches. • Use technical selling resources such as Jobs To Be Done framework, protein and fiber analyses, and working knowledge of agricultural practices and nutrition to advance customer projects to completion. • Use customer relationship management tools to manage specific customer opportunities through the sales funnel. • Attend trade shows, speaking events and contribute to media as a credible, technical thought leader. • Collaborate with R&D, marketing and 3rd parties to create and present finished product concepts and prototypes to demonstrate the efficacy and relevance of HealthSense.

• Develop and execute customer account strategies that align with business goals and drive sales growth. • Act as a liaison between customers, internal departments, and suppliers to ensure smooth coordination and timely execution of orders, projects, and service deliverables. • Build and maintain trusted customer and stakeholder relationships through consistent follow-up, proactive communication, and issue resolution. • Partner with KAMs to prepare and present proposals, business plans, and sales pitches to potential clients. • Collaborate with marketing, engineering, manufacturing, procurement, and customer service, to align business development efforts with company objectives and customer requirements. • Conduct market analysis to identify trends, opportunities, and competitive threats. • Monitor and report on sales performance, providing insights and recommendations for improvement.