• Identify, pursue, and secure new business opportunities within the live event production and audiovisual services market • Develop and expand relationships with corporations, associations, agencies, meeting planners, and event organizers • Build and maintain a strong sales pipeline through networking, prospecting, and outreach efforts • Generate revenue by closing new event production engagements and expanding existing accounts • Collaborate with internal production and operations teams to ensure seamless execution of secured projects • Cultivate long-term client relationships to support repeat business and strategic growth initiatives

• Become a technical subject matter expert on HealthSense high fiber wheat flour (trained by BSM). • Generate new business opportunities arising from a combination of incoming leads and proactive prospecting within a technical network. • Use technical skills and background to accelerate interest, initiate and accelerate development projects at target companies, by appealing to a range of audiences including marketing, R&D and innovation teams. • Proactively collaborate with internal commercial teams to identify opportunity spaces to pursue and to support new business pitches. • Use technical selling resources such as Jobs To Be Done framework, protein and fiber analyses, and working knowledge of agricultural practices and nutrition to advance customer projects to completion. • Use customer relationship management tools to manage specific customer opportunities through the sales funnel. • Attend trade shows, speaking events and contribute to media as a credible, technical thought leader. • Collaborate with R&D, marketing and 3rd parties to create and present finished product concepts and prototypes to demonstrate the efficacy and relevance of HealthSense.

• Develop and execute customer account strategies that align with business goals and drive sales growth. • Act as a liaison between customers, internal departments, and suppliers to ensure smooth coordination and timely execution of orders, projects, and service deliverables. • Build and maintain trusted customer and stakeholder relationships through consistent follow-up, proactive communication, and issue resolution. • Partner with KAMs to prepare and present proposals, business plans, and sales pitches to potential clients. • Collaborate with marketing, engineering, manufacturing, procurement, and customer service, to align business development efforts with company objectives and customer requirements. • Conduct market analysis to identify trends, opportunities, and competitive threats. • Monitor and report on sales performance, providing insights and recommendations for improvement.

• Reporting to the Director, Sales West, the Sr. Manager, Business Development, plays a key role in supporting sales growth through data-driven insights, strategic planning, and operational execution. • This role proactively leads engagement with Sales to improve forecast accuracy, optimize trade investment, and deliver actionable financial analysis to support customer planning. • The Sr. Manager collaborates closely with Sales, Finance, Revenue Growth Management, Sales Strategy & Planning and Supply Chain to help drive profitable growth and improve business performance across key accounts. • Lead Monthly / Quarterly reviews with sales to improve forecast accuracy and drive consensus by providing data-driven insights. • Monitor trends, promotions, and customer activity to adjust volume projections and highlight Risks or Opportunities to be included in monthly S&OP. • Develop and implement trade spending reconciliation process for the US Sales team working closely with finance and RGM team. • Provide guidance to Manager of business development in this endeavor. • Track and reconcile trade budgets in coordination with Finance and Sales. • Assist in post-event evaluations and recommend adjustments to improve trade investment efficiency /effectiveness. • Develop and distribute regular performance reports and dashboards (e.g., volume, sales, margin, deductions). • Highlight key business drivers and partner with Sales to identify areas for growth, efficiency or effectiveness. • Assist with the creation of business cases and strategic presentations for customer growth opportunities and manage internal approval process. • Collaborate with National Account Managers and Sales leaders to support the development of customer strategies and joint business plans. • Contribute to identifying new opportunities through analysis of sales performance, market trends, and consumer insights. • Partner with internal teams (Finance, Sales, Sales Strategy & Planning and Revenue Growth Management) to ensure plans are executable and financially sound. • Act as a power user for planning tools and reporting systems; help improve workflows and data accuracy.