• You are the creative lead behind our ads. • From the first hook to the final performance analysis. • Funnel ownership instead of isolated copywriting. • You think in customer journeys — from first impression to purchase. • Landing pages, advertorials, listicles, VSLs, Meta ads, UGC scripts: you know what works on Meta, Google and native channels — and why. • You develop concepts and write scripts for Meta and YouTube — hook-driven and tested, not guessed. • You write creative briefings that editors and UGC creators can execute independently. • You read creative performance from the Ads Manager, draw conclusions and brief the next iteration. • You plan creative rotations and build a testing process that scales. • You speak to people, not personas.

• Own paid, organic, website, and conversion channels. • Translate growth targets into clear priorities and roadmaps. • Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth. • Lead website structure, messaging, UX, landing pages, and CRO. • Partner with PMM to ensure clear, differentiated positioning. • Maintain clarity, credibility, and performance across touchpoints. • Lead paid acquisition and €2M+ budget allocation aligned to revenue goals. • Optimize for pipeline and revenue impact with strong attribution visibility. • Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline. • Lead revenue-focused content aligned to buyer journey and enterprise sales. • Ensure digital design supports differentiation, clarity, and conversion. • Own marketing-sourced pipeline targets and key revenue KPIs. • Build quarterly growth plans and improve funnel bottlenecks. • Lead paid, content, web, and design teams. • Establish scalable processes and experimentation frameworks. • Partner closely with PMM, Revenue, and Leadership.

• Plan, launch and optimize paid campaigns on Meta, Google and LinkedIn across multiple brands. • Take brands from 0 to 1, validate channels, find product-market fit signals, identify what scales and what doesn't. • Build and maintain dashboards (Looker Studio, GA4) for real-time visibility into KPIs across the portfolio. • Analyze performance daily, weekly and monthly, surface insights, not just numbers. • Design and run experiments: A/B tests on audiences, creatives, landing pages and attribution. • Manage budgets across brands and platforms with full P&L thinking, every dollar deployed is accounted for. • Maintain ad accounts health: pixel implementation, conversions, attribution setup, ad policies. • Ship clear, actionable performance reports to leadership on a weekly cadence. • Stay current on platform updates, attribution changes and what's actually working today.

• Build, manage, and optimize paid social campaigns across Meta (primary), TikTok, Snap, Reddit, AppLovin, and other emerging platforms. • Own budget allocation across channels and campaigns - you know when to shift spend and why. • Monitor performance daily and make real-time adjustments to bidding, targeting, creative, and budget to hit CAC and volume targets. • Manage the full campaign lifecycle from launch to scaling to sunset. • Partner with the Video Editor & Graphic Designer to brief creative that is grounded in performance data - you know what hooks work, what formats win by platform, and how to communicate that clearly to a creative team. • Run structured creative tests (hook tests, format tests, CTA tests) with clear hypotheses and clean measurement frameworks. • Build a creative learning system - every test produces an insight, every insight informs the next brief. • Own paid social reporting - weekly performance summaries, creative scorecards, and channel-level CAC tracking. • Maintain attribution clarity across platforms - you understand the limitations of in-platform data, how MMPs like AppsFlyer fit into the picture, and how to triangulate when signals conflict. • Identify trends, anomalies, and opportunities in the data before they become problems or missed wins. • Partner with the broader growth team to understand downstream metrics - installs, activations, deposits, LTV - not just top-of-funnel numbers.