A stealth, VC-funded tech company focused on the long tail of sports betting.
Paid Social Manager
Location
United States
Posted
1 day ago
Salary
$100K - $135K / year
Seniority
Senior
Job Description
Paid Social Manager
BetterPool
• Build, manage, and optimize paid social campaigns across Meta (primary), TikTok, Snap, Reddit, AppLovin, and other emerging platforms. • Own budget allocation across channels and campaigns - you know when to shift spend and why. • Monitor performance daily and make real-time adjustments to bidding, targeting, creative, and budget to hit CAC and volume targets. • Manage the full campaign lifecycle from launch to scaling to sunset. • Partner with the Video Editor & Graphic Designer to brief creative that is grounded in performance data - you know what hooks work, what formats win by platform, and how to communicate that clearly to a creative team. • Run structured creative tests (hook tests, format tests, CTA tests) with clear hypotheses and clean measurement frameworks. • Build a creative learning system - every test produces an insight, every insight informs the next brief. • Own paid social reporting - weekly performance summaries, creative scorecards, and channel-level CAC tracking. • Maintain attribution clarity across platforms - you understand the limitations of in-platform data, how MMPs like AppsFlyer fit into the picture, and how to triangulate when signals conflict. • Identify trends, anomalies, and opportunities in the data before they become problems or missed wins. • Partner with the broader growth team to understand downstream metrics - installs, activations, deposits, LTV - not just top-of-funnel numbers.
Job Requirements
- 3-5+ years of hands-on paid social experience, with direct ownership of Meta Ads Manager and at least one other major platform.
- Proven track record of scaling paid social campaigns efficiently - you have CAC and ROAS numbers you're proud of and can speak to them specifically.
- Real platform fluency: you understand Meta's algorithm behavior, TikTok creative dynamics, mobile conversion quirks, and MMP attribution edge cases.
- Strong creative instincts - you can tell a good ad from a bad one, brief a creative team with precision, and understand why certain hooks convert.
- Comfortable building and reading dashboards - you don't need a data analyst to tell you how your campaigns are performing.
- High degree of personal agency - you don't wait to be told what to do, you identify a problem, figure it out, and deliver, start to finish.
- Avid sports fan - you follow the games, understand the culture, and can instinctively recognize what will land with a sports audience.
- Passion for fantasy sports and real-money contests is a huge plus - you must get why winning $1,000,000 from a $25 entry in a Survivor contest is a massive headline, and you know how to frame a big win.
- Familiar with AI and an understanding of how to use it to enhance your workflow.
Benefits
- Medical, Dental, & Vision Insurance
- 401K/Retirement Plan Options
- Flexible PTO
- Annual company retreats & team offsites
- A work from home stipend
- Frequent company-wide games with cash prizes
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