• Build, manage, and optimize paid social campaigns across Meta (primary), TikTok, Snap, Reddit, AppLovin, and other emerging platforms. • Own budget allocation across channels and campaigns - you know when to shift spend and why. • Monitor performance daily and make real-time adjustments to bidding, targeting, creative, and budget to hit CAC and volume targets. • Manage the full campaign lifecycle from launch to scaling to sunset. • Partner with the Video Editor & Graphic Designer to brief creative that is grounded in performance data - you know what hooks work, what formats win by platform, and how to communicate that clearly to a creative team. • Run structured creative tests (hook tests, format tests, CTA tests) with clear hypotheses and clean measurement frameworks. • Build a creative learning system - every test produces an insight, every insight informs the next brief. • Own paid social reporting - weekly performance summaries, creative scorecards, and channel-level CAC tracking. • Maintain attribution clarity across platforms - you understand the limitations of in-platform data, how MMPs like AppsFlyer fit into the picture, and how to triangulate when signals conflict. • Identify trends, anomalies, and opportunities in the data before they become problems or missed wins. • Partner with the broader growth team to understand downstream metrics - installs, activations, deposits, LTV - not just top-of-funnel numbers.

• Independently managing customer accounts (from onboarding, optimization to renewal) • Analyzing cross-channel performance data with the customer (Google Ads, Meta, TikTok, Snap, ChatGPT Ads etc.) • Identifying optimization opportunities and actionable recommendations • Consulting our customers on performance marketing topics and best practices for AI implementation. • Close collaboration with Account Managers to strategically develop customer accounts • Close collaboration with our Product & ML teams to advance our platform

• PPC support, performance marketing campaign management & client support • Own responsibility for planning / implementation / management of your clients' advertising campaigns • Communication with clients • Management of PPC campaigns on Google, Bing, and Meta platforms • Monthly client meetings • Company communication in German

• Performance marketing campaigns: You plan, manage and optimize Meta and Google campaigns with five- to six-figure monthly budgets and are responsible for their performance. • Media buying & scaling: You analyze KPIs, identify growth opportunities, and develop data-driven strategies to scale campaigns profitably. • Creatives & UGC: You design ad creatives, brief creators, and develop scripts for high-performing video ads. • Email marketing: You create automated email sequences and campaigns that activate leads and retain customers. • Strategy & client advisory: You advise clients as a strategic partner, develop growth strategies, and support implementation through to scaling. • Analysis & reporting: You monitor all relevant KPIs, derive concrete recommendations for action, and ensure sustainable growth.