• Plan, build, and manage B2B lead generation campaigns across Google Ads, Meta, and LinkedIn for a portfolio of UK industrial and manufacturing clients • Own full campaign strategy — keyword research, audience targeting, ad copy, bid management, and ongoing optimisation • Build Meta funnels including Instant Form campaigns specifically optimised for lead quality over volume • Advise clients and internal team on the best campaign approach for any given budget — consulting, not just executing • Work closely with our in-house design team to brief landing page positioning and offer structure; you don't build pages but you know what good looks like • Set up automated lead notification workflows via Zapier or Make from form submissions to client • Produce clear, insight-led reports using Claude and other tools — data translated into strategy, not just numbers on a page • Manage a small number of LinkedIn Ads accounts alongside Meta • Monitor campaigns daily, identify problems fast, and act without being prompted • Own the full cold email infrastructure — domain purchasing, DNS configuration (SPF, DKIM, DMARC), mailbox warm-up, and ongoing deliverability health monitoring • Build and manage outreach campaigns end-to-end in Instantly — sequences, sending configuration, inbox rotation, and campaign logic • Develop value propositions, offers, and angles independently for each client campaign — understanding niche industrial B2B sectors without needing everything explained in detail • Write personalised, high-converting cold email copy that generates replies • Monitor reply rates, bounce rates, and deliverability metrics proactively and adjust accordingly • Manage lead list sourcing, segmentation, and targeting criteria per campaign • Test and iterate on messaging, offer framing, and targeting to continuously improve results

• You are the creative lead behind our ads. • From the first hook to the final performance analysis. • Funnel ownership instead of isolated copywriting. • You think in customer journeys — from first impression to purchase. • Landing pages, advertorials, listicles, VSLs, Meta ads, UGC scripts: you know what works on Meta, Google and native channels — and why. • You develop concepts and write scripts for Meta and YouTube — hook-driven and tested, not guessed. • You write creative briefings that editors and UGC creators can execute independently. • You read creative performance from the Ads Manager, draw conclusions and brief the next iteration. • You plan creative rotations and build a testing process that scales. • You speak to people, not personas.

• Own paid, organic, website, and conversion channels. • Translate growth targets into clear priorities and roadmaps. • Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth. • Lead website structure, messaging, UX, landing pages, and CRO. • Partner with PMM to ensure clear, differentiated positioning. • Maintain clarity, credibility, and performance across touchpoints. • Lead paid acquisition and €2M+ budget allocation aligned to revenue goals. • Optimize for pipeline and revenue impact with strong attribution visibility. • Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline. • Lead revenue-focused content aligned to buyer journey and enterprise sales. • Ensure digital design supports differentiation, clarity, and conversion. • Own marketing-sourced pipeline targets and key revenue KPIs. • Build quarterly growth plans and improve funnel bottlenecks. • Lead paid, content, web, and design teams. • Establish scalable processes and experimentation frameworks. • Partner closely with PMM, Revenue, and Leadership.

• Plan, launch and optimize paid campaigns on Meta, Google and LinkedIn across multiple brands. • Take brands from 0 to 1, validate channels, find product-market fit signals, identify what scales and what doesn't. • Build and maintain dashboards (Looker Studio, GA4) for real-time visibility into KPIs across the portfolio. • Analyze performance daily, weekly and monthly, surface insights, not just numbers. • Design and run experiments: A/B tests on audiences, creatives, landing pages and attribution. • Manage budgets across brands and platforms with full P&L thinking, every dollar deployed is accounted for. • Maintain ad accounts health: pixel implementation, conversions, attribution setup, ad policies. • Ship clear, actionable performance reports to leadership on a weekly cadence. • Stay current on platform updates, attribution changes and what's actually working today.