Director of Digital Marketing
Location
United States
Posted
2 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Director of Digital Marketing
DPL Financial Partners
Role Description We are looking for a high-energy, data-obsessed leader to own and accelerate our digital presence in the annuity and wealth management ecosystem. The ideal candidate for Director of Digital Marketing will have extensive, hands-on experience building high-performing lead gen programs with a clear focus on driving engagement, conversions, and pipeline growth. If you are a creative thinker with technical expertise using modern digital tools and platforms across SEO, AEO, paid search and social, digital ads, and analytics, we want to hear from you. - Oversee the digital marketing ecosystem, including DPL websites (Webflow), Marketing Cloud, SalesLoft, Salesforce integrations, AI, social and search channels, and ad platforms. - Develop and execute comprehensive digital marketing strategies aligned with company goals, focusing on SEO, AEO, content marketing, and performance marketing. - Own multi-channel lead generation and conversion. - Analyze campaign data to assess effectiveness and identify opportunities for improvement using analytics tools such as Google Analytics and SQL queries. - Use actionable insights to drive informed budgeting, allocation, and campaign decisions. - Allocate and manage marketing spend across platforms and campaigns to ensure a positive return on investment. - Prepare and present reports to executive leadership. - Develop and manage vendor relationships. - Monitor industry trends to stay ahead of digital marketing innovations and incorporate best practices into strategies. Qualifications - 7+ years experience in B2B digital marketing and lead gen roles - Strong communication, collaboration, and consensus building skills - Comfortable working in a fast-paced environment with competing demands requiring high velocity execution - Ability to work cross-functionally to ensure timely delivery of projects while maintaining a high standard of quality - Proven experience as a digital marketing program leader with strong examples of successful campaigns across multiple channels - Deep understanding of conversion optimization techniques and performance marketing strategies - Expertise in SEO tools (Ahrefs), GA4, Google AdWords, Meta, LinkedIn Advertising, Content Management Systems (Webflow), HTML/CSS/JavaScript skills (preferred) - Experience with Marketing Cloud, SalesLoft, Salesforce and automation tools - Knowledge of SQL for data analysis and reporting purposes - Ability to analyze complex data sets to deliver actionable insights for ongoing testing and improvement of digital strategy and campaign performance Preferred - Annuity/insurance industry marketing experience is a major plus - Experience leveraging AI tools (i.e., Claude) to increase workflow and content creation/distribution efficiency - Knowledge of Asana and Microsoft Office Suite
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