Axis Communications

Axis Communications is a Sweden-based computer networking company that is headquartered in Lund, Skåne, Sweden. Since 1984, the company has been on a mission t

Digital Marketing Specialist

Location

Egypt

Posted

1 day ago

Salary

0

Seniority

Senior

Bachelor Degree6 yrs expEnglish

Job Description

Digital Marketing Specialist

Axis Communications

• Own and drive impactful digital marketing campaigns across the MEA region • Mapping customer journeys, creating campaigns, and optimizing conversion rates • Designing and monitoring email campaigns and ensuring efficient data flow between platforms • Coordinating with the EMEA marketing team to execute localized campaigns • Developing integrated demand generation campaigns across digital channels and tracking performance • Measuring campaign performance, providing insights, and optimizing conversion rates • Creating dashboards and reports for marketing decisions and supporting lead generation optimization • Managing the marketing automation platform, creating templates, and training teams • Evaluating market needs, researching trends, and ensuring compliance with data privacy regulations • Developing and executing the MEA Account-Based Marketing strategy • Collaborating with key account managers to create customized marketing plans and optimize campaigns

Job Requirements

  • 6+ years of digital marketing or demand generation experience
  • Hands-on experience with Salesforce/Pardot (certified is a plus)
  • Strong understanding of customer journeys, lead nurturing, and digital metrics
  • Solid knowledge of Google Ads, LinkedIn Campaign Manager, and other digital tools
  • Excellent project management and organizational skills
  • Ability to collaborate with cross-functional and regional teams
  • Excellent communication in English

Benefits

  • International, innovative, and people-focused company
  • Opportunities to grow, contribute, and make an impact

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