• Own client relationships end-to-end — weekly/biweekly calls, text updates, personalized reporting • Understand and communicate funnel strategy — lead gen ads, retargeting, CRM flows, automated follow-up sequences • Review campaign results, identify trends, and translate marketing data into language a business owner understands — no jargon, just results and next steps • Direct creative — guide the creative team on what ads should say and look like based on what's working • Drive retention, upsells, referrals, Google reviews, and testimonials • Hold frame on client calls — our clients are direct, sometimes aggressive, and expect you to run the meeting with confidence • Bridge the gap between client needs and media buyer execution — understand what the client wants, translate it into actionable strategy for the team

• Manage the proposal process from RFP receipt to submission • Assess compliance requirements, identifying risks, schedule and facilitate meetings • Create templates, identify boilerplate content, and collect core qualification materials • Assign responsibilities, monitor working drafts, edit and format drafts, and submit final materials • Collaborate with various departments to gather necessary information, ensure proposals are accurate and compelling, and meet submission deadlines • Develop and write high-quality proposals in response to RFX and other solicitation documents • Gather necessary information from internal stakeholders and ensure proposals align with client needs and company capabilities • Create proposal outlines and compliance matrices to meet all requirements • Identify gaps or areas for improvement and address them with SMEs and the SAM Lead • Manage, coordinate, and track daily proposal activities • Communicate and follow up on all data calls, review data received, and request validation/correction as needed • Follow color review procedures and ensure content complies with RFX and WPO standards • Enhance bids with clear, accessible written content • Write bespoke answers to customer questions • Include customer-focused sales messages (win themes) • Develop and edit simple graphics or tabular presentations • Identify risks and opportunities • Participate in and/or lead meetings to develop win themes and proposal development strategies

• Own the Optimization Process: Take full responsibility for the health and performance of our Amazon product catalog. • Think Like a Customer, Act Like a Strategist: Conduct thorough market and keyword research to craft engaging, high-converting product titles, bullets, and descriptions. • Be Proactive & Data-Driven: Monitor listing performance using internal dashboards and third-party tools (e.g., Helium10). • Collaborate & Communicate: Work cross-functionally with graphic design, marketing, and compliance teams. • Stay Ahead of the Curve: Track changes in Amazon’s algorithm, SEO best practices, and category-specific trends. • Independent Problem-Solving: Troubleshoot suppressed listings or identify why a product’s rank has dropped, taking initiative to present clear solutions.

• Lead and manage project teams in the delivery of cross-functional projects at the intersection of US health policy and life sciences commercialization • Engage with clients to frame policy implications for pricing, access, and reimbursement strategy • Lead and manage policy strategy engagements to help clients define their positions, prioritize issues, shape policy proposals and deploy policy communications • Support project leadership in the development of project objectives; develop and manage project plans and teams • Identify required project tasks, assist project leads in assigning tasks to team members, and demonstrate accountability for ensuring task completion • Design, execute, analyze and synthesize primary and secondary research efforts • Identify key insights, recommendations, opportunities, and threats to inform corporate and commercial strategies • Develop business and engage with senior-level clients • Recruit, develop and manage top talent • Identify business opportunities and support new business acquisition