• Design and own end-to-end ABM campaigns across target accounts, spanning email, LinkedIn, paid social, direct mail, virtual and in-person events, and personalized experiences • Develop account-specific messaging frameworks — translating high-level value propositions into narratives that resonate with each account's industry, pain points, and strategic priorities • Collaborate with internal stakeholders to produce tailored sales assets: account-specific landing pages, one-pagers, case studies, and outreach sequences • Own a performance dashboard covering pipeline influence, campaign engagement, meeting conversion rates, and account progression across the full sales cycle • Run regular retrospectives on campaign performance and use those findings to iterate on sequencing, targeting, and content strategy • Test and optimize across channels — treating every campaign as a learning opportunity to sharpen what's working and cut what isn't • Stay current on the competitive landscape and target industries so your messaging always feels timely and relevant, not generic • Partner with the CRO to define account strategy — aligning on stakeholder mapping, timing, and the sequencing of marketing and sales touches to eliminate duplication and conflicting outreach • Research and monitor target accounts for high-signal triggers — funding rounds, leadership changes, product launches, and hiring activity — to identify and act on natural opening moments for outreach • Own a tiered pipeline of target accounts across all funnel stages, actively managing engagement to ensure no high-priority account goes cold or stalls • Build and maintain a dynamic target account list with rigorous CRM hygiene — keeping contact details, engagement history, and account context current and actionable • Drive outbound prospecting across email, phone, and LinkedIn with a disciplined cadence, clear alignment to sales objectives, and consistent CRM documentation of all activity

• Lead the development of pricing strategies and commercial deal structures across airline partners • Drive business case development and strategic recommendations for major commercial initiatives • Support and influence complex airline negotiations through financial modelling and scenario analysis • Own and manage the aeronautical pricing book across a significant revenue portfolio • Oversee performance and obligations of airline agreements and commercial contracts • Deliver high-quality presentations and materials for senior leadership and governance forums • Contribute to the commercial strategy and performance of the fuel business

• Create content for TikTok, Instagram, LinkedIn and other channels • Research trends, content ideas and marketing strategies • Support social media campaigns • Write blog posts, short copy and marketing materials • Analyze content performance and user feedback • Develop creative ideas to increase our reach

• Own day to day execution and optimization of paid media for a subscription ecommerce company that is scaling its growth marketing function. • Take full ownership of Meta Ads account: restructure campaigns, consolidate to CBO, clean audience targeting, fix exclusion lists, and establish a sustainable account architecture. • Execute a structured creative testing framework with defined pass/watch/kill thresholds and documented results. • Monitor and optimize toward blended ROAS targets (current floor: 2.0x, target: 2.5x) while scaling spend. • Produce weekly channel performance reports with spend, ROAS, CPA, CTR, CVR, and creative performance breakdowns. Reports must include analysis, not just numbers. • Manage audience exclusions, customer match lists, and lookalike builds. Proactively maintain list freshness rather than waiting to be asked. • Coordinate with creative team and external agencies on asset needs, providing performance data to inform what gets produced next. • Flag performance anomalies, budget pacing issues, tracking discrepancies, and attribution problems proactively. • Diagnose post click conversion issues by connecting ad platform data to landing page and checkout performance. • Maintain campaign naming taxonomy and organizational standards across all accounts.