• Create content for TikTok, Instagram, LinkedIn and other channels • Research trends, content ideas and marketing strategies • Support social media campaigns • Write blog posts, short copy and marketing materials • Analyze content performance and user feedback • Develop creative ideas to increase our reach

• Own day to day execution and optimization of paid media for a subscription ecommerce company that is scaling its growth marketing function. • Take full ownership of Meta Ads account: restructure campaigns, consolidate to CBO, clean audience targeting, fix exclusion lists, and establish a sustainable account architecture. • Execute a structured creative testing framework with defined pass/watch/kill thresholds and documented results. • Monitor and optimize toward blended ROAS targets (current floor: 2.0x, target: 2.5x) while scaling spend. • Produce weekly channel performance reports with spend, ROAS, CPA, CTR, CVR, and creative performance breakdowns. Reports must include analysis, not just numbers. • Manage audience exclusions, customer match lists, and lookalike builds. Proactively maintain list freshness rather than waiting to be asked. • Coordinate with creative team and external agencies on asset needs, providing performance data to inform what gets produced next. • Flag performance anomalies, budget pacing issues, tracking discrepancies, and attribution problems proactively. • Diagnose post click conversion issues by connecting ad platform data to landing page and checkout performance. • Maintain campaign naming taxonomy and organizational standards across all accounts.

• Lead and develop a high-performance Revenue Growth Management, Insights and Category Management team, building on existing capabilities • Drive revenue management analytics, recommendations, and frameworks for day-to-day operations as well as strategic long-term initiatives • Conduct in-depth analyses of market trends, customer behavior, and the competitive landscape to provide strategic insights for short and long-term business planning • Lead and analyze a broad set of market data related to pricing, promotion, assortment, sizing, and product type for High Liner Foods and the category • Make critical RGM recommendations to senior leadership based upon in-depth analysis using internal and syndicated resources • Collaborate cross-functionally with sales, marketing, finance, and product development to develop portfolio and brand strategies, guardrails and guidelines and price architecture • Directs and owns end-to-end research into action process, understanding the consumer, shopper & operator journey and translating to customer-centric business insights • Drives a culture of consumer and customer centricity, insight generation and analytical prowess • Partners closely with Retail and Foodservice Sales teams to understand customer strategic objectives, leveraging insights and analytics to identify category growth opportunities • Owns the relationships with data partners, management and reporting of the budget • Recommends best approach and research partners based on the objectives defined in the marketing or customer strategy • Directs the team in developing analytic tools, leveraging AI to drive efficiency • Develop, document, and communicate trade allocation strategies to help steer funding decisions to meet sales growth and profitability objectives • Partners closely with marketing directors to provide analytics and to design experiments that will help quantify the impact of various growth strategies and tactics

• Jij staat aan het roer van je eigen full-stack growth team. • Realiseer de groeiambities van acht tot tien B2B bedrijven. • Je bouwt aan een relatie met klanten en zorgt voor klantencontact. • Brainstorm met de strateeg over de Go To Market Strategie. • Werk samen met de growth engineer aan marketingfunnels voor klanten. • Evalueer met klanten de afgelopen maand en presenteer groeiplannen.