Mobi.AI

• Design and own end-to-end ABM campaigns across target accounts, spanning email, LinkedIn, paid social, direct mail, virtual and in-person events, and personalized experiences • Develop account-specific messaging frameworks — translating high-level value propositions into narratives that resonate with each account's industry, pain points, and strategic priorities • Collaborate with internal stakeholders to produce tailored sales assets: account-specific landing pages, one-pagers, case studies, and outreach sequences • Own a performance dashboard covering pipeline influence, campaign engagement, meeting conversion rates, and account progression across the full sales cycle • Run regular retrospectives on campaign performance and use those findings to iterate on sequencing, targeting, and content strategy • Test and optimize across channels — treating every campaign as a learning opportunity to sharpen what's working and cut what isn't • Stay current on the competitive landscape and target industries so your messaging always feels timely and relevant, not generic • Partner with the CRO to define account strategy — aligning on stakeholder mapping, timing, and the sequencing of marketing and sales touches to eliminate duplication and conflicting outreach • Research and monitor target accounts for high-signal triggers — funding rounds, leadership changes, product launches, and hiring activity — to identify and act on natural opening moments for outreach • Own a tiered pipeline of target accounts across all funnel stages, actively managing engagement to ensure no high-priority account goes cold or stalls • Build and maintain a dynamic target account list with rigorous CRM hygiene — keeping contact details, engagement history, and account context current and actionable • Drive outbound prospecting across email, phone, and LinkedIn with a disciplined cadence, clear alignment to sales objectives, and consistent CRM documentation of all activity