Remitly is a global digital financial services company providing fast, affordable, and secure remittance services with the aim of making it easier for people to
Director of Marketing Operations
Location
Colombia
Posted
1 day ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Director of Marketing Operations
Remitly
Role Description The Global director of Marketing Operations is responsible for designing, leading, and scaling the operational infrastructure that enables world-class marketing performance across the organization. This role owns the marketing technology ecosystem, data strategy, process governance, performance measurement, and Account-Based Marketing (ABM) enablement required to drive sustainable pipeline growth and revenue impact. Serving as a strategic partner to Marketing, Sales, Revenue Operations, Technology, and Corporate Functions, the director ensures that systems, data, and processes operate as an integrated go-to-market engine. The role translates business strategy into scalable operational execution by establishing governance frameworks, optimizing workflows, and delivering actionable insights that improve marketing effectiveness and business outcomes globally. Key Objectives - Establish a globally consistent and scalable marketing operating model across technology, data, processes, and reporting. - Enable Account-Based Marketing (ABM) at scale through unified account intelligence, segmentation, and intent-driven engagement strategies. - Deliver accurate, end-to-end visibility into marketing performance, pipeline contribution, and attribution. - Drive operational excellence by simplifying processes, reducing manual effort, and improving system integration. - Support measurable improvements in pipeline creation, acceleration, conversion, and revenue impact. - Create a culture of data-driven decision-making through trusted reporting, analytics, and performance insights. Key Responsibilities - Marketing Technology Strategy & Architecture - Marketing Data & Governance (DataOps Leadership) - Process Design & Global Operating Model - Account-Based Marketing (ABM) Enablement - Funnel Management, Attribution & Performance Insights - Cross-Functional Leadership & Stakeholder Management - Vendor Management, Compliance & Risk Qualifications - 10+ years of progressive experience in Marketing Operations, Revenue Operations, Go-to-Market Operations, or related disciplines within a complex global B2B environment. - Proven leadership experience driving operational transformation and scaling marketing organizations. - Demonstrated expertise managing enterprise MarTech ecosystems and complex system integrations. - Strong track record in data governance, process optimization, and operational excellence. - Experience partnering closely with Sales Operations, Revenue Operations, Technology, and Data teams. - Experience leading cross-functional initiatives with global stakeholders and executive visibility. Preferred Experience - Hands-on experience with platforms such as Salesforce, Eloqua (or comparable MAP), 6sense, and enterprise data platforms. - Experience supporting enterprise ABM strategies and intent-based marketing programs. - Exposure to customer data platforms (CDPs), data lakes, ETL processes, and modern data architectures. - Experience navigating large-scale data transformation and digital transformation initiatives. - Familiarity with attribution modeling, pipeline analytics, and revenue performance management. Core Competencies - Strategic & Technical Leadership - Marketing Technology Strategy - Revenue Operations Alignment - Data Architecture & Governance - ABM Enablement - Operational Excellence - Process Design & Optimization - Change Management - Global Operating Models - Continuous Improvement - Analytics & Insights - Pipeline Analytics - Attribution & Measurement - Forecasting & Performance Reporting - Data-Driven Decision Making - Leadership & Influence - Executive Stakeholder Management - Cross-Functional Collaboration - Team Leadership & Development - Strategic Communication & Influence Benefits We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120. Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here . Please read our Candidate Privacy Policy . We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. USA Job Seekers: EEO Know Your Rights .
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