• Create high-quality content across blogs, guides, social media, email campaigns, and landing pages. • Optimise content for SEO and visibility in AI search. • Conduct keyword research, competitor analysis, and content audits to inform SEO strategy. • Apply E-E-A-T principles, keyword strategy, and structured content formats to improve organic performance. • Monitor and optimise SEO performance using SEMrush and other analytics tools. • Manage and update website content in WordPress, ensuring brand consistency and SEO best practices. • Build, execute, and optimise email campaigns, nurture journeys, and newsletters through HubSpot. • Plan, schedule, and manage organic social media content across B2B channels. • Support paid digital campaigns across LinkedIn, Facebook, YouTube, and other platforms to drive lead generation. • Analyse campaign performance, track ROI, manage inbound marketing enquiries, and collaborate with sales on lead follow-up.

• Help establish and grow BLP's visibility and reputation across North America • Build relationships with customers, prospects, analysts, industry communities, and influencers • Act as the voice of the market by bringing customer insights, competitive intelligence, and regional trends back into the organization • Support regional go-to-market initiatives and strategic growth priorities • Develop and execute co-marketing initiatives with strategic partners • Support joint events, webinars, customer stories, campaigns, and thought leadership programs • Build strong relationships with partner marketing and alliance teams • Help expand awareness and pipeline through partner ecosystems • Plan and execute executive dinners, roundtables, customer events, webinars, and industry conferences • Support BLP's presence at key ERP, AI, finance, procurement, and enterprise technology events • Work closely with sales teams to maximize engagement and pipeline opportunities before, during, and after events • Manage regional event budgets, logistics, vendors, and follow-up activities • Develop and adapt content for North American audiences • Interview customers, partners, executives, and industry experts • Capture content at events and customer engagements • Create customer stories, social media content, event recaps, blogs, videos, and thought leadership assets • Help strengthen BLP's voice and visibility in the market

• Manage complex calendars for the Chief Customer Officer and VP of Marketing, including scheduling internal and external meetings across multiple time zones, resolving conflicts, and optimizing executive availability. • Coordinate all meeting logistics, including agendas, materials, conference links, room reservations, follow-up actions, and recurring leadership cadences. • Serve as a key liaison between executives and internal and external stakeholders, ensuring timely communication and seamless coordination. • Arrange and manage executive travel, including flights, accommodations, transportation, itineraries, and related logistics. • Proactively track priorities, deadlines, action items, and commitments to help executives stay organized and focused on high-impact initiatives. • Support planning and execution of leadership meetings, customer events, conferences, trade shows, team offsites, and other strategic initiatives. • Manage administrative tasks such as expense reporting, invoice processing, document management, and maintaining organized records and shared resources. • Anticipate executive needs, identify potential challenges, and proactively develop solutions to improve efficiency and effectiveness. • Handle highly confidential and sensitive information with the utmost professionalism, discretion, and integrity. • Support special projects and cross-functional initiatives while continuously identifying opportunities to streamline processes and improve operational efficiency.

• Own and execute demand generation strategies across multiple channels • Drive inbound pipeline growth tied to MQLs, SQLs, pipeline, and revenue • Manage and optimize LinkedIn, email marketing, content, paid campaigns, and community initiatives • Develop and refine website messaging, positioning, and landing pages • Analyze performance metrics and prioritize high-impact growth opportunities • Support partnership-led growth and partner marketing initiatives