Role Description Our client is seeking a PPC Specialist who thrives in a performance-driven environment and wants true ownership over paid media strategy and execution. This role is responsible for managing and optimizing paid advertising campaigns across Google Ads, Meta Ads, and Local Services Ads (LSAs), ensuring every marketing dollar drives qualified leads and booked jobs. The ideal candidate is highly analytical, proactive, and experienced managing multi-location campaigns with significant advertising budgets. You will work closely with marketing leadership to scale lead generation efforts, improve efficiency, and identify growth opportunities across multiple markets. Key Responsibilities - Google Ads & Local Services Ads - Manage and optimize a Google Ads MCC structure with multiple market-specific accounts - Oversee active Search campaigns across multiple service areas and locations - Manage daily budgets and ensure efficient allocation of advertising spend - Build, test, and optimize ad copy, keyword strategies, negative keyword lists, and bidding strategies - Monitor and optimize Local Services Ads (LSA) performance across multiple markets - Conduct ongoing search term analysis to identify growth opportunities and eliminate wasted spend - Evaluate campaign performance and adjust bidding strategies to maximize conversions - Landing Page Optimization - Manage and optimize landing pages using Unbounce or similar platforms - Monitor conversion rates across markets and service categories - Conduct A/B testing for headlines, CTAs, forms, layouts, and other conversion elements - Develop new landing pages to support market expansion and service offerings - Reporting & Performance Analysis - Create weekly and monthly performance reports across all paid media channels - Track and analyze KPIs including Cost Per Lead (CPL), Cost Per Booked Job, Conversion Rate, and ROAS - Identify trends, budget pacing issues, rising CPCs, and conversion challenges - Provide clear, actionable recommendations for optimization and growth - Collaborate with leadership to develop strategic initiatives based on performance data - Meta Ads Management - Manage Facebook and Instagram advertising campaigns across multiple location-based accounts - Execute lead generation, traffic, engagement, and brand awareness campaigns - Build and maintain audience segments, including retargeting and custom audiences - Collaborate with internal teams on creative development, including image and video assets - Optimize campaigns to improve lead quality and reduce acquisition costs - Continuous Improvement - Stay current on platform updates, industry trends, AI tools, and automation opportunities - Identify and implement new strategies to improve campaign performance - Proactively troubleshoot issues and recommend solutions without requiring constant oversight Qualifications - 3+ years of hands-on PPC campaign management experience - Strong expertise in Google Ads, including Search campaigns, bidding strategies, and Local Services Ads - Experience managing multi-location, franchise, or large account structures - Experience with landing page platforms such as Unbounce, Instapage, or similar tools - Proven experience managing advertising budgets exceeding $200,000 per month - Strong analytical and reporting skills with the ability to translate data into actionable recommendations - Experience tracking and optimizing campaigns based on lead generation and conversion metrics - Excellent organizational and time-management skills - Strong English communication skills for internal collaboration Preferred - Experience within home services industries such as plumbing, HVAC, electrical, roofing, or similar - Familiarity with Local Services Ads setup, management, and dispute resolution processes - Knowledge of Google Business Profile and local search marketing strategies - Experience with call tracking platforms such as CallRail, CallTrackingMetrics, or similar - Experience with pay-per-lead platforms and lead attribution tools - Basic HTML/CSS knowledge for landing page modifications - Experience using AI-powered marketing and automation tools Requirements - Schedule: Full-Time, Monday–Friday, U.S. Business Hours - Competitive salary $2,500 based on experience - 100% Remote work environment - Long-term growth opportunities within a rapidly expanding company - PTO Package - High level of ownership and autonomy - Collaborative, results-driven team culture Additional Information - This position is only open to candidates residing in Latin American (LATAM) countries, such as: 🇦🇷 🇧🇷 🇨🇱 🇨🇴 🇨🇷 🇩🇴 🇪🇨 🇸🇻 🇬🇹 🇭🇳 🇲🇽 🇳🇮 🇵🇦 🇵🇾 🇵🇪 🇺🇾 🇻🇪 - ❌ Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered. - 📄 Resumes must be submitted in English. - 🚫 Applications that do not meet these criteria will be automatically rejected.

• Take over day-to-day campaign management across paid search and paid social channels • Manage budget pacing, bid strategy, and structural optimizations • Execute and iterate on prospecting and retargeting strategies within Meta Ads Manager • Apply AI-powered tools and automation to maintain workflow efficiency • Run ongoing A/B tests and maintain a documented testing log • Produce regular performance reporting with clear, concise takeaways • Coordinate with internal teams to facilitate cross-functional collaboration • Document processes, campaign structures, and optimization decisions

• Lead go-to-market strategies and integrated, multi-channel marketing programs that drive awareness, leads, calls, quotes, enrollments, deposits, rollovers, cross-sell opportunities, and sales. • Develop and execute campaigns supporting Life, Retirement, and other financial services offerings. • Serve as the marketing subject matter expert for Life & Retirement products, ensuring alignment between business objectives, customer needs, and marketing execution. • Manage programs from concept through launch, measurement, optimization, and reporting. • Serve as a key liaison between agents, call center teams, and Life & Retirement business partners to align priorities and optimize program effectiveness. • Support sales efforts by developing playbooks, toolkits, sales briefs, finalist materials, and local market activation plans. • Assist with opening and activating payroll slots and driving field adoption of Life & Retirement solutions. • Promote growth of registered representatives through onboarding campaigns, training initiatives, and enablement programs. • Manage Life & Retirement-focused marketing and sales partnerships, including partner identification, onboarding and activation, ongoing enablement, and performance evaluation. • Develop strong relationships with internal and external stakeholders to drive mutual success and business growth. • Capture the voice of educators through research, surveys, and feedback programs. • Translate customer insights into compelling messaging, offers, and customer journey enhancements. • Collaborate with Analytics teams on audience targeting, lead routing, testing strategies, and performance measurement. • Analyze campaign performance and ROI to identify opportunities for optimization and growth. • Use data-driven insights to continuously improve marketing effectiveness and customer outcomes.

• Support in planning, implementing, and optimizing SEA campaigns (Google Ads, Microsoft Ads) • Analyze and evaluate campaign data to identify optimization opportunities • Prepare reports and presentations to provide performance overviews • Assist in developing new strategies for national and international campaigns