• Lead go-to-market strategies and integrated, multi-channel marketing programs that drive awareness, leads, calls, quotes, enrollments, deposits, rollovers, cross-sell opportunities, and sales. • Develop and execute campaigns supporting Life, Retirement, and other financial services offerings. • Serve as the marketing subject matter expert for Life & Retirement products, ensuring alignment between business objectives, customer needs, and marketing execution. • Manage programs from concept through launch, measurement, optimization, and reporting. • Serve as a key liaison between agents, call center teams, and Life & Retirement business partners to align priorities and optimize program effectiveness. • Support sales efforts by developing playbooks, toolkits, sales briefs, finalist materials, and local market activation plans. • Assist with opening and activating payroll slots and driving field adoption of Life & Retirement solutions. • Promote growth of registered representatives through onboarding campaigns, training initiatives, and enablement programs. • Manage Life & Retirement-focused marketing and sales partnerships, including partner identification, onboarding and activation, ongoing enablement, and performance evaluation. • Develop strong relationships with internal and external stakeholders to drive mutual success and business growth. • Capture the voice of educators through research, surveys, and feedback programs. • Translate customer insights into compelling messaging, offers, and customer journey enhancements. • Collaborate with Analytics teams on audience targeting, lead routing, testing strategies, and performance measurement. • Analyze campaign performance and ROI to identify opportunities for optimization and growth. • Use data-driven insights to continuously improve marketing effectiveness and customer outcomes.

• Support in planning, implementing, and optimizing SEA campaigns (Google Ads, Microsoft Ads) • Analyze and evaluate campaign data to identify optimization opportunities • Prepare reports and presentations to provide performance overviews • Assist in developing new strategies for national and international campaigns

• Build, launch, optimize and maintain digital marketing campaigns • Manage digital marketing campaigns for Anteriad clients, responsibly spending advertising budget • Regularly analyze program performance to unearth new growth areas & optimization opportunities • Regular presenting & reporting on campaign performance—constant optimization & balancing of scale/ROI • Communicate with stakeholders at all levels within the corporation and all clients • Work cross-functionally with other Anteriad teams to build out infrastructure that integrates traditional digital marketing reporting with multi-channel analytics to determine proper role in each client’s marketing mix • Stay up to date on the latest paid media trends and best practices

• Own marketing-sourced quarterly pipeline and booking targets in partnership with sales leadership. • Enhance measurement frameworks to monitor and improve pipeline and bookings across Site Networks, AMCs, Health Systems, Hospitals, and enterprise research organizations. • Develop and execute integrated campaigns that generate qualified opportunities and accelerate revenue growth. • Partner with Sales on pipeline objectives and target account strategies. • Drive the enablement of campaigns with sales and SDR to improve the efficiency of marketing tactics. • Own, manage, and optimize paid media and campaign budgets to maximize marketing-sourced pipeline, bookings, and ROI. • Build and execute multi-channel campaigns across email, paid search, paid social, retargeting, webinars, ABM, content syndication, and organic channels. • Manage campaign calendars and quarterly execution plans. • Optimize campaign performance using data-driven testing and continuous improvement methodologies. • Define the strategy and execute customer growth campaigns across several products and markets, inclusive of a 1:1 target account model. • Utilize AI tools to improve campaign execution, content repurposing, reporting efficiency, and audience engagement. • Develop scalable AI-assisted processes that increase marketing output without increasing complexity. • Implement GEO (Generative Engine Optimization) strategies that improve visibility in AI-powered search experiences. • Audit existing content for organic and AI search visibility gaps, then propose and prioritize new content to close them. • Monitor and improve lead-to-MQL, MQL-to-opportunity, and opportunity creation performance. • Partner with Marketing Operations to analyze campaign effectiveness and attribution data. • Identify bottlenecks and opportunities to improve pipeline velocity and conversion. • Partner with cross-functional teams to convert existing content assets into high-performing campaigns that generate awareness, engagement, qualified leads, and pipeline. • Amplify thought leadership, industry research, case studies, webinars, and customer success stories through strategic multi-channel distribution programs. • Ensure content is effectively mapped to target audiences, buying stages, and campaign objectives to maximize performance and conversion.