• Build, launch, optimize and maintain digital marketing campaigns • Manage digital marketing campaigns for Anteriad clients, responsibly spending advertising budget • Regularly analyze program performance to unearth new growth areas & optimization opportunities • Regular presenting & reporting on campaign performance—constant optimization & balancing of scale/ROI • Communicate with stakeholders at all levels within the corporation and all clients • Work cross-functionally with other Anteriad teams to build out infrastructure that integrates traditional digital marketing reporting with multi-channel analytics to determine proper role in each client’s marketing mix • Stay up to date on the latest paid media trends and best practices

• Own marketing-sourced quarterly pipeline and booking targets in partnership with sales leadership. • Enhance measurement frameworks to monitor and improve pipeline and bookings across Site Networks, AMCs, Health Systems, Hospitals, and enterprise research organizations. • Develop and execute integrated campaigns that generate qualified opportunities and accelerate revenue growth. • Partner with Sales on pipeline objectives and target account strategies. • Drive the enablement of campaigns with sales and SDR to improve the efficiency of marketing tactics. • Own, manage, and optimize paid media and campaign budgets to maximize marketing-sourced pipeline, bookings, and ROI. • Build and execute multi-channel campaigns across email, paid search, paid social, retargeting, webinars, ABM, content syndication, and organic channels. • Manage campaign calendars and quarterly execution plans. • Optimize campaign performance using data-driven testing and continuous improvement methodologies. • Define the strategy and execute customer growth campaigns across several products and markets, inclusive of a 1:1 target account model. • Utilize AI tools to improve campaign execution, content repurposing, reporting efficiency, and audience engagement. • Develop scalable AI-assisted processes that increase marketing output without increasing complexity. • Implement GEO (Generative Engine Optimization) strategies that improve visibility in AI-powered search experiences. • Audit existing content for organic and AI search visibility gaps, then propose and prioritize new content to close them. • Monitor and improve lead-to-MQL, MQL-to-opportunity, and opportunity creation performance. • Partner with Marketing Operations to analyze campaign effectiveness and attribution data. • Identify bottlenecks and opportunities to improve pipeline velocity and conversion. • Partner with cross-functional teams to convert existing content assets into high-performing campaigns that generate awareness, engagement, qualified leads, and pipeline. • Amplify thought leadership, industry research, case studies, webinars, and customer success stories through strategic multi-channel distribution programs. • Ensure content is effectively mapped to target audiences, buying stages, and campaign objectives to maximize performance and conversion.

• Own campaign and email operations end to end. Partner closely with demand generation to plan, build, QA, launch, and measure marketing campaigns and email programs across both prospect and customer audiences. • Manage nurture and lifecycle programs. Design, build, and maintain nurture streams, programs, and reporting that move prospects through the funnel. • Run marketing attribution and reporting. Maintain channel mapping and attribution models, and produce funnel, pipeline, conversion, ARR, and ROI reporting that the business trusts — with data governance practices that keep accuracy, integrity, and consistency across marketing systems. • Support field and event marketing. Produce landing pages, forms, programs, and event assets for field and executive events. • Build internal tooling and enablement. Create self-service tools, documentation, and processes that scale marketing operations across the team. • Be deep in the martech stack. Support keeping Marketo, Salesforce, and connected systems healthy, integrated, and well-governed, including program templatization and user management.

• Own the full demand engine. • Paid search, paid social, programmatic, sponsorships, SEO, AEO, content distribution, email, nurture, webinars. • Run experiments every week. • Own AEO. • Build the strategy that gets Vega cited in ChatGPT, Perplexity, Claude, Gemini, and Google’s AI Overviews. • Use AI tools to do more with less. • Get the most out of every dollar. • Build the path to convert. • Run nurture in HubSpot. • Make it good enough that Sales actually wants the leads. • Own the numbers. Build the dashboards.