Role Description This is a remote independent contractor opportunity working closely with our US-based team. Candidates should have strong English communication skills and substantial overlap with US Central or Eastern Time business hours. Successful candidates will operate as independent contractors and are expected to manage their work independently while meeting agreed-upon deadlines, deliverables, and communication expectations. We are hiring an Attribution Specialist to ensure every marketing touchpoint is accurately tracked, validated, and connected to downstream intake and revenue. This is a technical, detail-oriented role responsible for clean data capture, dependable tracking architecture, and cross-platform attribution accuracy across websites, ad platforms, and CRMs. Responsibilities - Attribution Architecture and Strategy: - Maintain and evolve our multi-touch attribution framework across paid media, organic, social, website interactions, phone calls, and CRM intake workflows. - Define and enforce channel classification rules, naming conventions, and lead source hierarchies. - Partner with Paid Media, SEO, and BI teams to ensure attribution logic matches real-world channel activity for Account Managers and Project Managers. - Cross-Platform Tracking and Measurement: - GA4: - Configure conversion events, parameters, and user properties to support multi-touch attribution. - Maintain cross-domain tracking and resolve session stitching issues. - Troubleshoot UTM and traffic inconsistencies. - Paid Media (Including Google Ads, Meta, LinkedIn, Tiktok, Yelp Ads, Programmatic Ads): - Implement and maintain platform tracking: enhanced conversions, CAPI, offline conversion imports, click IDs, and lead form tracking. - Ensure tracking alignment across platforms, GA4, and CRM systems. - Websites: - Collaborate with developers on data-layer enhancements, tagging updates, and server-side tracking setups. - Test form submissions, CTAs, button clicks, and intake pathways (both desktop and mobile). - Validate dynamic phone numbers, call tracking scripts, and funnel UX that affects attribution accuracy. - Call Tracking: - Configure CallRail numbers, source pools, routing logic, recording settings, and integrations with CRMs and ad platforms. - Validate that calls are properly attributed, tagged, and passed into CRMs and ad platforms for offline conversion uploads. - Monitor and resolve discrepancies in call tracking data versus CRM or GA4. - CRM and Intake Tracking: - Ensure attribution continuity from first touch through intake and revenue events. - Map CRM fields to channel attribution fields (source, medium, campaign, keyword, etc.). - Maintain automations for pushing/pulling lead, call, and revenue data between CRMs and ad platforms. - Audit intake workflows and troubleshoot attribution breaks inside CRM environments. - Data Flow, Automation, and Integrations: - Use Zapier and direct APIs to build reliable, fault-tolerant attribution pipelines. - Maintain automation logic for lead source stamping, multi-touch timeline enrichment, offline conversion and revenue uploads, and data synchronization across web, CRM, and advertising platforms. - Partner closely with BI and IT teams to ensure data flows match warehouse and reporting requirements. - Tracking Quality Control, Testing, and Spam Prevention: - Conduct routine testing of all lead forms, calendars, chat widgets, and mobile experience tracking. - Monitor and validate phone numbers, call routing, and dynamic number insertion. - Implement and maintain spam detection and prevention setups (CAPTCHAs, bot filters, honey pots, gating logic, blacklists). - Identify and remediate tracking breaks caused by website changes, CRM updates, ad platform changes, or automation failures. - Document testing procedures and maintain a clear log of tracking validations and failures. - Collaboration: - Work with other Attribution Specialists to maintain consistent tracking for all clients. - Work with Business Intelligence Specialists and Data Specialists to ensure data governance and data clarity are maintained. - Work with Account Managers and Project Managers to ensure we are all aligned on tracking. Requirements - This role requires substantial overlap with US Central and/or Eastern Time business hours to support collaboration and communication with team members and stakeholders. - Ability to work independently and manage priorities in a remote environment. Compensation & Work Environment - Fixed monthly USD contractor compensation, paid semi-monthly. - $2,500 - $2,900 USD/month depending on experience. - Fully Remote. - Long-term engagement opportunity. Engagement Type This opportunity is structured as an independent contractor engagement. Contractors are responsible for their own taxes, insurance, and compliance with applicable laws and regulations in their country of residence. Nothing in this posting should be interpreted as creating an employment relationship. The selected candidate will provide services to Rankings.io as an independent contractor pursuant to a written contractor agreement. What to Expect in the Interview Process - Human Resume Review: Your resume will be reviewed by our Talent Acquisition team: Real people, not AI. - One-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions. - Live Zoom Interview: Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview to discuss experience, role expectations, and team fit.

Head of Marketing / VP of Marketing Location: Chicago, IL, United States Hybrid Marketing Full time OverviewApplication Description Well, hello there Castify (Creators of Screencastify) is a leading video technology company helping teachers scale their impact and improve student outcomes across K-12, post-secondary education, and corporate markets. With 15M+ users and growing, we are seeking a Head of Marketing / VP of Marketing to lead our next stage of growth. We are also actively expanding into new and exciting markets outside of K-12 including bringing our tested solution into companies and organizations. About this role We are evolving from a widely-used screen recorder into an AI-first learning and collaboration platform, and we need a marketing leader who can own the full picture. This role spans B2B and B2C, demand generation and product marketing, and AI-enabled marketing operations. You will report directly to the President, GTM, lead one individual contributor, and be deeply hands-on yourself. The right person sees a lean team plus smart AI tooling as an advantage, not a constraint. What you’ll do: Go-To-Market & Demand Generation - Own the full marketing lifecycle across B2B and B2C; strategy through execution. - Drive pipeline and revenue growth in close partnership with Sales. - Leverage the B2C user base to fuel B2B acquisition (PLG motion). - Build a consistent outbound motion and convert marketing activity to closed revenue. B2C Business Ownership - Own B2C marketing end-to-end: acquisition, activation, retention, and upsell. - Run lifecycle marketing programs (email, in-product, push) to convert free users and reactivate dormant ones. - Build community and content strategies to grow organic reach. - Track B2C KPIs: MAU, conversion rate, churn, and B2C ARR. AI-Enabled Marketing Workflows & Agents - Design and deploy AI agents across marketing functions: content, lead scoring, personalization, SEO, and reporting. - Build automated, intelligence-driven programs that scale output without scaling headcount. - Stay at the forefront of AI marketing tools and codify workflows on which the team can iterate. - Model what AI-first marketing operations look like for the rest of the organization. Product Marketing - Own positioning, messaging, and segmentation across all customer segments. - Create sales enablement materials, customer-facing content, and internal training resources. - Conduct user research to inform go-to-market strategy and surface actionable market insights. - Represent Castify at conferences, events, and customer meetings. Leadership, Planning & Reporting - Lead and coach one marketing IC while remaining deeply hands-on yourself. - Use AI tooling to multiply team capacity, enabling two people to operate like many. - Establish KPIs across B2B and B2C and provide regular performance reporting. - Work with the executive team on strategic planning and market expansion into new segments. Requirements You’re perfect for this role if you: - Have driven measurable growth across both B2B SaaS and B2C consumer products. - Have thrived in early-stage or growth-stage startups (under 50 people) where you had responsibility to lead the marketing function. - Are hands-on with AI marketing tools and have deployed agents or automated workflows in a real marketing context. - Have built demand generation engines that connect marketing activity to pipeline and revenue. - Bring strong GTM partnership experience working closely with Sales. - Have deep product marketing chops: positioning, messaging, segmentation, and go-to-market execution. - Are a player-coach who sets strategy and then executes it yourself. - Have experience marketing in the Chrome Web Store (a plus). This is a Chicago-based position with 3 days a week in the office. Working at Castify We are results-focused, fast-moving, and here to change how the world communicates and learns through video. We value accountability, speed, and people who take ownership end-to-end. We love a challenge, a good problem, and teammates who bring both creativity and follow-through. Rule #1: Be a good person. Compensation The expected annual base salary for this role is anticipated to start at $165,000 with an annual performance bonus. Final compensation may vary based on experience and qualifications. Benefits - Competitive Compensation. We take a data-driven approach to our compensation strategy so all employees are paid competitively and fairly. - 401(k) & Annual Performance Bonus Opportunity. We want to invest in present you and future you, which is why we offer a 401(k) match + Annual Performance Bonus opportunity. - Flexible Time Off (FTO) Policy. We recognize that time off to rest and recharge is important. The Flexible Time Off Policy (FTO) is designed for our employees to do just that -- balance work and life while maintaining well-being. - Parental Leave. Generous paid time off for parents to bond with the newest addition to their family! - Medical, Dental, & Vision Insurance. We offer comprehensive health benefits, including medical, dental, and vision insurance. Plus, all employees receive a free One Medical membership. - Divvy Bike Membership. If you’re in Chicago, take advantage of an annual Divvy membership -- on us.

• Manage day-to-day execution of partner marketing initiatives, ensuring all projects are delivered on time and aligned with objectives • Build and maintain project plans, timelines, and task tracking across multiple campaigns and programs • Coordinate cross-functional workflows between marketing, sales, creative, and partner teams • Track progress against deadlines and proactively follow up to ensure tasks are completed • Identify risks, bottlenecks, or delays early and communicate updates to stakeholders • Ensure all deliverables meet quality standards and are completed with accuracy • Support day-to-day communication with partner marketing counterparts, ensuring timely and clear responses • Coordinate campaign details, timelines, and deliverables with partners • Assist in drafting and sending partner communications, including emails, updates, and campaign materials • Maintain organized records of partner communications and engagement history • Support distribution of marketing assets, toolkits, and resources to partners • Help ensure partners have what they need to successfully execute campaigns • Coordinate execution of co-marketing campaigns across channels (email, events, webinars, digital, etc.) • Manage timelines and delivery of campaign assets, ensuring alignment with brand and messaging guidelines • Track content usage and ensure assets are properly organized and accessible • Support updates and maintenance of partner-facing and internal marketing materials • Assist in adapting or formatting content for partner use (slides, one-pagers, emails, etc.) • Maintain accurate and up-to-date tracking systems for campaigns, partners, and deliverables • Ensure all project details, timelines, and statuses are clearly documented and accessible • Track partner program activity, campaign participation, and execution status • Maintain organized documentation across tools and systems to support visibility and alignment • Support onboarding documentation and process guides for partner programs • Assist in gathering and organizing data related to campaign and partner performance • Maintain reporting trackers for key metrics such as leads, engagement, and pipeline contribution • Support preparation of recurring reports and summaries for internal stakeholders • Ensure data accuracy and consistency across reporting systems • Help identify trends or gaps based on performance data

• Lead Addi’s B2B Marketing function as an AI-first operating system, driving merchant GMV growth by scaling the Activation and Growth Playbook (PAC) end-to-end. • Deploy a Tiered PAC Framework: Design and operationalize a three-tier PAC model (Premium, Standard, Base) by Q3, driving measurable merchant growth and increased participation across strategic accounts. • Launch Merchant Performance Media: Build the paid media function from scratch, launching the first wave of co-campaigns in Q3 and shipping a centralized playbook with merchant-facing ROI reporting by Q4. • Stand up the Merchant Lifecycle CRM: Architect and launch the merchant onboarding, activation, and retention journeys in Salesforce, deploying the foundational layer by Q3 and full lifecycle orchestration by Q4. • Unify the B2B–Consumer Loop: Integrate quarterly PAC planning with the Consumer CRM team by Q3, establishing an automated "B2B Deal → Targeted CRM Amplification → Unified Attribution" feedback loop. • Strengthen Marketing-Sales Alignment: Establish a formal marketing-to-sales handoff with the commercial team by Q4, increasing collaboration, pipeline visibility, and engagement across priority accounts. • Build an AI-First Operating System: Deploy production-ready AI agents to support key marketing workflows, including account research, content creation, and CRM journey quality assurance.