Head of Marketing / VP of Marketing Location: Chicago, IL, United States Hybrid Marketing Full time OverviewApplication Description Well, hello there Castify (Creators of Screencastify) is a leading video technology company helping teachers scale their impact and improve student outcomes across K-12, post-secondary education, and corporate markets. With 15M+ users and growing, we are seeking a Head of Marketing / VP of Marketing to lead our next stage of growth. We are also actively expanding into new and exciting markets outside of K-12 including bringing our tested solution into companies and organizations. About this role We are evolving from a widely-used screen recorder into an AI-first learning and collaboration platform, and we need a marketing leader who can own the full picture. This role spans B2B and B2C, demand generation and product marketing, and AI-enabled marketing operations. You will report directly to the President, GTM, lead one individual contributor, and be deeply hands-on yourself. The right person sees a lean team plus smart AI tooling as an advantage, not a constraint. What you’ll do: Go-To-Market & Demand Generation - Own the full marketing lifecycle across B2B and B2C; strategy through execution. - Drive pipeline and revenue growth in close partnership with Sales. - Leverage the B2C user base to fuel B2B acquisition (PLG motion). - Build a consistent outbound motion and convert marketing activity to closed revenue. B2C Business Ownership - Own B2C marketing end-to-end: acquisition, activation, retention, and upsell. - Run lifecycle marketing programs (email, in-product, push) to convert free users and reactivate dormant ones. - Build community and content strategies to grow organic reach. - Track B2C KPIs: MAU, conversion rate, churn, and B2C ARR. AI-Enabled Marketing Workflows & Agents - Design and deploy AI agents across marketing functions: content, lead scoring, personalization, SEO, and reporting. - Build automated, intelligence-driven programs that scale output without scaling headcount. - Stay at the forefront of AI marketing tools and codify workflows on which the team can iterate. - Model what AI-first marketing operations look like for the rest of the organization. Product Marketing - Own positioning, messaging, and segmentation across all customer segments. - Create sales enablement materials, customer-facing content, and internal training resources. - Conduct user research to inform go-to-market strategy and surface actionable market insights. - Represent Castify at conferences, events, and customer meetings. Leadership, Planning & Reporting - Lead and coach one marketing IC while remaining deeply hands-on yourself. - Use AI tooling to multiply team capacity, enabling two people to operate like many. - Establish KPIs across B2B and B2C and provide regular performance reporting. - Work with the executive team on strategic planning and market expansion into new segments. Requirements You’re perfect for this role if you: - Have driven measurable growth across both B2B SaaS and B2C consumer products. - Have thrived in early-stage or growth-stage startups (under 50 people) where you had responsibility to lead the marketing function. - Are hands-on with AI marketing tools and have deployed agents or automated workflows in a real marketing context. - Have built demand generation engines that connect marketing activity to pipeline and revenue. - Bring strong GTM partnership experience working closely with Sales. - Have deep product marketing chops: positioning, messaging, segmentation, and go-to-market execution. - Are a player-coach who sets strategy and then executes it yourself. - Have experience marketing in the Chrome Web Store (a plus). This is a Chicago-based position with 3 days a week in the office. Working at Castify We are results-focused, fast-moving, and here to change how the world communicates and learns through video. We value accountability, speed, and people who take ownership end-to-end. We love a challenge, a good problem, and teammates who bring both creativity and follow-through. Rule #1: Be a good person. Compensation The expected annual base salary for this role is anticipated to start at $165,000 with an annual performance bonus. Final compensation may vary based on experience and qualifications. Benefits - Competitive Compensation. We take a data-driven approach to our compensation strategy so all employees are paid competitively and fairly. - 401(k) & Annual Performance Bonus Opportunity. We want to invest in present you and future you, which is why we offer a 401(k) match + Annual Performance Bonus opportunity. - Flexible Time Off (FTO) Policy. We recognize that time off to rest and recharge is important. The Flexible Time Off Policy (FTO) is designed for our employees to do just that -- balance work and life while maintaining well-being. - Parental Leave. Generous paid time off for parents to bond with the newest addition to their family! - Medical, Dental, & Vision Insurance. We offer comprehensive health benefits, including medical, dental, and vision insurance. Plus, all employees receive a free One Medical membership. - Divvy Bike Membership. If you’re in Chicago, take advantage of an annual Divvy membership -- on us.

• Manage day-to-day execution of partner marketing initiatives, ensuring all projects are delivered on time and aligned with objectives • Build and maintain project plans, timelines, and task tracking across multiple campaigns and programs • Coordinate cross-functional workflows between marketing, sales, creative, and partner teams • Track progress against deadlines and proactively follow up to ensure tasks are completed • Identify risks, bottlenecks, or delays early and communicate updates to stakeholders • Ensure all deliverables meet quality standards and are completed with accuracy • Support day-to-day communication with partner marketing counterparts, ensuring timely and clear responses • Coordinate campaign details, timelines, and deliverables with partners • Assist in drafting and sending partner communications, including emails, updates, and campaign materials • Maintain organized records of partner communications and engagement history • Support distribution of marketing assets, toolkits, and resources to partners • Help ensure partners have what they need to successfully execute campaigns • Coordinate execution of co-marketing campaigns across channels (email, events, webinars, digital, etc.) • Manage timelines and delivery of campaign assets, ensuring alignment with brand and messaging guidelines • Track content usage and ensure assets are properly organized and accessible • Support updates and maintenance of partner-facing and internal marketing materials • Assist in adapting or formatting content for partner use (slides, one-pagers, emails, etc.) • Maintain accurate and up-to-date tracking systems for campaigns, partners, and deliverables • Ensure all project details, timelines, and statuses are clearly documented and accessible • Track partner program activity, campaign participation, and execution status • Maintain organized documentation across tools and systems to support visibility and alignment • Support onboarding documentation and process guides for partner programs • Assist in gathering and organizing data related to campaign and partner performance • Maintain reporting trackers for key metrics such as leads, engagement, and pipeline contribution • Support preparation of recurring reports and summaries for internal stakeholders • Ensure data accuracy and consistency across reporting systems • Help identify trends or gaps based on performance data

• Lead Addi’s B2B Marketing function as an AI-first operating system, driving merchant GMV growth by scaling the Activation and Growth Playbook (PAC) end-to-end. • Deploy a Tiered PAC Framework: Design and operationalize a three-tier PAC model (Premium, Standard, Base) by Q3, driving measurable merchant growth and increased participation across strategic accounts. • Launch Merchant Performance Media: Build the paid media function from scratch, launching the first wave of co-campaigns in Q3 and shipping a centralized playbook with merchant-facing ROI reporting by Q4. • Stand up the Merchant Lifecycle CRM: Architect and launch the merchant onboarding, activation, and retention journeys in Salesforce, deploying the foundational layer by Q3 and full lifecycle orchestration by Q4. • Unify the B2B–Consumer Loop: Integrate quarterly PAC planning with the Consumer CRM team by Q3, establishing an automated "B2B Deal → Targeted CRM Amplification → Unified Attribution" feedback loop. • Strengthen Marketing-Sales Alignment: Establish a formal marketing-to-sales handoff with the commercial team by Q4, increasing collaboration, pipeline visibility, and engagement across priority accounts. • Build an AI-First Operating System: Deploy production-ready AI agents to support key marketing workflows, including account research, content creation, and CRM journey quality assurance.

Title: Field Marketing Associate Location: austin United States Job Description: Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors. As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment. Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities. The Role As a Field Marketing Associate at Veeva, you will have the opportunity to grow your career while learning from and contributing to a high-caliber team at a high-growth company. This role supports the creation and execution of marketing programs for Veeva’s Commercial products. If you are smart, resourceful, results-driven, strive for excellence, and looking to accelerate your career, this could be a great role for you. What You'll Do - Support the development and execution of marketing plans for one or more Commercial products - Lead and support a broad mix of marketing programs across channels and tactics – including digital marketing, Veeva and industry events, webinars, paid and organic social, advertising and syndication, etc. – for your assigned product(s). - Coordinate with internal teams such as product marketing, creative services, content, product, customer success, sales, public relations, and digital marketing to manage marketing program components - Manage webinar and event logistics and execution - Help organize and coordinate Veeva and industry events, including logistics, internal and external communications, speaker management, event app management, and reporting - Conduct online research to help build and maintain a complete, accurate contact database for marketing and sales - Assist with weekly, monthly, and annual campaign reporting and metrics Requirements - 1+ years of B2B enterprise software or high-growth SaaS startup marketing experience - Demonstrated experience writing copy for email, web, or social media - Excellent communication skills with the ability to work and communicate with all levels of the organization - Expert in Microsoft Word, PowerPoint, Excel, and Google applications - Working knowledge of CRM systems and/or marketing automation platforms (such as Marketo or HubSpot) - Well-organized with very high attention to detail and good project management skills - Self-directed and able to manage multiple projects with aggressive timelines - Growth-minded and a team player with a positive attitude Nice to Have - Advanced Excel skills for data analysis - Experience with account-based marketing programs Perks & Benefits - Medical, dental, vision, and basic life insurance - Flexible PTO and company paid holidays - Retirement programs - 1% charitable giving program Compensation - Base pay: $60,000 - $80,000 - The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus. #LI-Remote #LI-Associate